EGC CreateAthon 2013
CreateAthon is 24 hours of on-the-fly strategy and execution. It's designed to go quickly; the work is made to last. After all the coffee cups and late-night snacks are gone, the yawns are stifled and the food trays are empty, the work remains. Four deserving charities received print ads, logos, rebranded brochures and newsletters, radio spots, television commercials, and, for the first time ever, a website designed and coded from the ground up. CreateAthon comes and goes, but the work will continue to do good.