EGC Covers NFTs in

EGC President Nicole Penn recently wrote an article for about NFTs (non-fungible tokens) and how this relatively new blockchain technology may influence the future of marketing.


In this article, Nicole explains how NFTs are original digital creations that can be traded in the online market. These digital creations have embedded proof of ownership to distinguish the original from any copies, thus eliminating questions about authenticity should they be duplicated. Nicole then goes on to detail how certain brands are eagerly seeking to use NFTs in helping to improve their visibility via partnerships with celebrities, influencers, or creative agencies.

Read the full article here.

To see some examples of how brands are using NFTs in their marketing campaigns, click here.


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