A lot of exciting things are happening at EGC, including client partner events and a new analytics tool.
Announcing The EGC EDGE™
We’ve always been a “results-above-all” agency, with a focus of how important it is to know what your competition is doing, and how to use that information to increase market share.
To that end, we’ve built a new marketing analytics tool: The EGC EDGE™. The EGC EDGE is an industry-specific competitive tool that leverages data from all sources of media—including television, digital, search, social, SEO and out-of-home (OOH) advertising. By utilizing The EGC EDGE, you can stay up to date with the latest developments in your industry, keep a close eye on your rivals’ actions and tactics, and assess your own performance in comparison to your competitors in order to identify areas of growth and improvement. The EGC EDGE provides a blueprint for establishing winning strategies in your marketplace—and for all types of businesses.
Our team will be scheduling time to share our new tool with you soon.
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EGC Has Expanded Its Content, Creative, Video and Development Teams
We grew our team and talent bench by over 30 percent in 2022 (which was our biggest year in our 38-year history) and we’ll continue to build a deeper bench this year. You’ll continue to have the wonderful EGC team that you’ve come to love, along with a new bench of creative strategists, copywriters, U/X specialists, videographers, and editors, among many other professionals. Our expanded in-house EGC Content Studio is building real-time videos, social content, web series, product videos, podcasts, and CEO interviews—all efficiently and cost-effectively.
EGC’s Client Partner Events and Enhanced Feedback Loop
Beginning in Q2, we will be launching a series of agency-client events. As a client-side CEO, CMO and team member, we know it’s more important than ever to network and learn from your peers and to be in touch with the Agency’s subject matter experts and media partners.
CEO Sessions: We will be scheduling CEO sessions with our internal strategists and outside guests speakers to have focused sessions on the state of your business, and industry outlooks that are specific to your industry.
CMO Breakfasts: Please look out for invitations to our private client, confidential forum meetings, where you’ll be paired with others like you. It’s a terrific opportunity to network, share and learn.
Monthly Net Promoter Score: We always want to be showing the most value for you, each and every day. Please check your email for a monthly Net Promoter Score survey that will be sent to your entire team so that we will have an ongoing pulse check on how we’re doing.
EGC Will Make You Famous
We’ve expanded our PR team and capabilities. This is to help you win more earned media and new placements—in both traditional and digital PR—so that you will achieve a top position in Google search results. From CEO interviews in Forbes, Entrepreneur and CNN, we’ll make you famous and your company more successful.
The EGC Real-Time Dashboard—Raydeus—Now Integrates with Salesforce
Our proprietary dashboard syncs all of your marketing analytics into one easy-to-understand view, giving you transparency into your key performance indicators (KPIs) and lead sources.
We’ve never been more prepared to help you succeed, and we look forward to speaking with you soon.