EGC Brews up Hot New Campaign for Red Mango Cold-Brewed Iced Coffee
"Heat Can Make Coffee Beans Bitter". That's the central premise in a new campaign created by The EGC Group for Red Mango Cold-Brewed Iced Coffee.
A big, bitter coffee bean stands outside a coffee shop in the sweltering summer heat, blithely insulting passersby to prove a point: Heat can make coffee beans bitter. The solution? Red Mango's new Cold-Brewed Iced Coffee – cold brewed with a special artisanal process that extracts all of the rich, smooth flavors from the bean (and none of the bitterness).
The campaign breaks on July 7 on TV and online video along with radio, social media and PR. NBC will also feature an informational video segment demonstrating the revolutionary cold-brew process with Red Mango Founder and Chief Concept Officer, Dan Kim.
Client: Red Mango
Agency: The EGC Group
Creative Director: Rich DeSimone
Copywriter: Mike Simos
Art Director: Rich DeSimone
Account Team: Nicole Larrauri, Christine Lopez
Production Company: Opposable Thumb
Director: Jonathan Kesselman