Direct Marketing Association of LI Announces 2013 Hall of Fame Inductees
Hauppauge, NY – October 17, 2013 – At its October 17th, 2013 Hall of Fame event, the Direct Marketing Association of Long Island (DMALI) recognized three industry leaders; Ernie Canadeo, President of the EGC Group; Steve Walk (In Memoriam), President of Image Sales & Marketing/Sunburst Social Media; and Phil Horowitz of United Envelope,for their contributions to the direct marketing industry. This prestigious award was presented at a luncheonheld at the Up Sky Long Island located in Hauppauge.
"This annual event gives us an opportunity to recognize the outstanding commitment, innovative strategies and significant achievements these individuals have made to the direct marketing industry. As a professional organization, we are very proud to add Ernie Canadeo, Steve Walk (In Memoriam) and Phil Horowitz to Long Island's Hall of Fame," said Peter Stein, President of DMALI.
ABOUT THE INDUCTEES:
Ernie Canadeo is the President and CEO of The EGC Group, an advertising and digital marketing company based in Melville.
Ernie founded EGC in 1985 after working as Director of Co-op Advertising for RCA Records. Since then, he has built EGC into Long Island's largest advertising and digital marketing agency, with approximately 50 employees and a client roster that includes many prominent national, regional and local clients including Brother International, Canon USA and Latin America, Catholic Health Services of Long Island, Competition Automotive Group, Dowling College, Emerging Vision/Sterling Optical, and STS Tire.
Ernie personally gives back much to the Long Island business and not for profit community. He was named the Entrepreneur of the Year by Advancement for Commerce, Industry, and Technology (ACIT) in 2011, and was honored as the Long Island Man of the Year by the Suffolk Community Council in 2008. He presently sits on several of the most prominent not for profit boards on Long Island including The Long Island Association, where he is a member of the Executive Committee and Co-Chair of the Small Business Committee; the Stony Brook University Alumni Board where he is a member of its Board of Directors and Executive Committee, and is a board trustee of the Long Island Music Hall of Fame. He has previously served on the boards of the United Way of LI, the Thomas Hartman Foundation for Parkinson's Research, the LI Works Coalition, and the LIA Health Alliance.He lives in Oyster Bay Cove with his wife and twin 16-year old boys.
Steve was the President of Image Sales & Marketing/Sunburst Social Media, a full service Direct Marketing-Social Media agency with locations in NYC and Long Island, specializing in Social Media and Direct Marketing.
Steve worked in the Direct Marketing field for over 20 years with many fortune 500 companies in all verticals. His expertise and client list range from financial and insurance, to telecom and the record industry as well as retail, B to B and B to C.
Steve's strategies have driven revenue and profit growth and he directed world-class sales and marketing organizations by implementing a best-in-class sales process with common sense marketing support. He`s been known to negotiate profitable strategic alliances and anticipate and resolve escalated problems for many of his clients.
He consistently developed strategic plans that resulted in significant business expansion, revenue and profit increases, as well as expense reduction for his clients.
Steve was active with many charities on Long Island and in NYC and had many varied business interests.
Phil has been in the printing and direct marketing business for over 50 years. He went to New York School of Printing, graduated in 1962 and worked in a co-op program where he learned to feed and print large pizza boxes by hand into a job press. He also learned to operate the very first Flexography machine.
Flexo took over the hand printing, and became a very important asset in the envelope industry. After finding out he was allergic to a ﬂexo ink that was being made at the time, Phil went to work for the Imperial Envelope Company and Richard King. Dick King took him under his wing and taught Phil about envelopes, ﬂat litho printing and some manufacturing. Dick then let Phil spread his wings by moving him into sales and do some production on his own. Phil worked there until he got drafted into the army for two years. Following the army Phil went back to work for Imperial for several years until King semi retired, leaving him to run the company. When King finally retired; Phil started his own company, Kaylin Envelope and Printing. He took over an imprint company where they developed a way to print Jumbo Envelopes, litho, up to the size 22 x 27, and up to 2 colors. He was one of the first envelope companies to do a complete direct mail Package, doing envelopes and printing on premises.
In 1992 Penn Grover took over Phil's business where he was a salesman for them. Kaylin was taken over shortly by United Envelope, where Phil is today.
The Direct Marketing Association of Long Island is a non-profit organization with a professional interest in Long Island's direct marketing industry. The association's mission is to provide an exchange of marketing information with a focus on cutting edge technology, strategies, regulations and case studies. The organization is committed to educational and networking opportunities, observes the highest ethical business standards, promotes a public understanding of direct marketing and offers annual scholarships to Long Island students majoring in marketing. For further information about DMALI, visit their website.