Katie Ledecky, World Champion and Olympic medal-winning swimmer, credits her amazing success to intense training, hard work, dedication, and being proactive about her health. As the most decorated female swimmer in Olympic history—with a total of 14 medals and 17 world records—Katie’s ongoing commitment to her health and wellness, combined with her passion and extraordinary work ethic, have all contributed to her astounding achievements as a world-class athlete and champion for health. As the Health & Wellness Ambassador at Catholic Health, Katie shares the importance of taking a proactive intentional role in your own health and wellness. “You have to be an advocate for your health. It’s up to you to take control of your wellness by making healthy choices and partnering with your health care providers to be proactive rather than reactive.” The video component is a strong extension of the ‘Long Live You’ campaign, developed by EGC. This campaign extension specifically targets a younger audience in helping to bend the disease curve and encourage one’s personal role in their health journey. To ensure maximum visibility, EGC’s ‘Long Live You’ cross-channel campaign features a long-form Q&A video, podcast, social content, television, and print collateral. In commenting on the campaign, Joseph Carofano (Catholic Health Senior Vice President, Strategy & Chief Marketing Officer) commented: “We are thrilled to bring Katie’s message of health and prevention to life and furthering Catholic Health’s vision to encourage everyone on Long Island to prioritize their health, and to take the proactive steps necessary to manage good health.”
