NY, NY – September 2014 – EGC Group, a NY-based marketing and digital agency, encourages New York based area nonprofit organizations to apply for its 7th annual CreateAthon® event.
The 24-hour marathon, which provides pro-bono creative and marketing services to select nonprofit organizations, will be held on October 16th and October 17th.Read More
Ad agencies come and ad agencies go, but EGC has been around for 29 years and we're going stronger than ever today. We've evolved to keep up with marketing trends and cultural shifts, and in 1997, we launched EGC Interactive to begin bringing our clients into the realm of digital marketing. Newsday caught up with our President and Founder, Ernie Canadeo, to discuss the growth of the business and tomorrow's third annual Long Island Digital Summit.Read More
MedSave USA, based in Hauppauge, is one of the nation's fastest-growing innovators in the technology-enabled healthcare services sector. Since 1991, they have partnered with healthcare clients as a full-service provider of Risk Adjustment services, offering a suite of Analytics, Record Retrieval, Prospective Home Assessments, and Coding products. MedSave has engaged EGC to assist them with branding, content and social media marketing, and website redesign.Read More
Granite Transformations, a global full-service home products and remodeling franchise with showrooms around the world, announced the appointment of EGC Group as its lead marketing and digital agency. The assignment includes strategy, creative development, digital and social media programs. Granite Transformations conducted a competitive national agency search before ultimately awarding the bid to the EGC Group.Read More
The EGC Admissions Team is growing. Donna Ferranti, an EGC alum, has re-joined the group as a Media and Account Executive. Donna had worked with EGC's franchise and multi-location accounts, and is now using her online and offline media planning experience and account service skills to launch effective recruitment strategies.Read More
Caitlin Knight joined the team as an Account Executive. She brings over 7 years of agency experience from Unit 7, Ogilvy and Austin & Williams with a depth of knowledge in digital, direct, search and social media marketing. She has worked with clients in several industries including pharmaceutical, B2B, higher education, retail and financial.Read More
Pangea3, a Thompson Reuters business, has retained EGC to embark on several projects, including a branding initiative, SEO and law firm campaign. Pangea3 is the most experienced provider of high quality outsourced legal solutions to the world's most respected companies and law firms. Pangea3 is seen as the world standard in the LPO marketplace.Read More
Red Mango, the beloved yogurt and smoothie brand, announced the appointment of EGC Group as its lead marketing and advertising agency. The assignment includes strategy, creative development, LSM (local store marketing) and digital and social media programs for its 220 locations in the USA.Read More
On December 19, 2013, The EGC Group celebrated the end of a very successful year with another unforgettable holiday party at Jericho Terrace. Our hard working and well-deserving Creative Director, Rich DeSimone, won the coveted “Employee of the Year” award, and the agency and our friends, family and clients had a wonderful time. Here’s to another great year in 2014!Read More
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Hauppauge, NY – October 17, 2013 – At its October 17th, 2013 Hall of Fame event, the Direct Marketing Association of Long Island (DMALI) recognized three industry leaders; Ernie Canadeo, President of the EGC Group; Steve Walk (In Memoriam), President of Image Sales & Marketing/Sunburst Social Media; and Phil Horowitz of United Envelope,for their contributions to the direct marketing industry. This prestigious award was presented at a luncheonheld at the Up Sky Long Island located in Hauppauge.
"This annual event gives us an opportunity to recognize the outstanding commitment, innovative strategies and significant achievements these individuals have made to the direct marketing industry. As a professional organization, we are very proud to add Ernie Canadeo, Steve Walk (In Memoriam) and Phil Horowitz to Long Island's Hall of Fame," said Peter Stein, President of DMALI.Read More
With modest gains predicted for the 2013 holiday shopping season, retailers are expecting an “up” year. However, the season will be shorter this year, as Black Friday falls later in November than usual, so marketers are scrambling to take advantage of the time they have to convince shoppers to spend. The EGC Group has prepared an extensive report on the top trends of the season, including tips for your digital marketing campaigns:
Through proprietary research conducted at The EGC Group and data from leading retail and digital authorities, the 2013 Holiday Marketing Insights offer actionable steps for making the most of this shortened season.Read More
CreateAthon is 24 hours of on-the-fly strategy and execution. It's designed to go quickly; the work is made to last. After all the coffee cups and late-night snacks are gone, the yawns are stifled and the food trays are empty, the work remains. Four deserving charities received print ads, logos, rebranded brochures and newsletters, radio spots, television commercials, and, for the first time ever, a website designed and coded from the ground up. CreateAthon comes and goes, but the work will continue to do good.Read More
Founded in 1985, Bellavia Blatt (through its Dealer Law division), is one of the nation's leading law firms that represent franchised automotive and boating retailers. Their practice areas include assisting dealerships with real estate purchase and sales, lease negotiations, franchise disputes, dealership succession and estate planning, and warranty parts reimbursement. Senior partner Leonard A. Bellavia is a sought-after source of commentary for Automotive News on the cutting edge legal issues that affect dealers. The firm has gained much attention for being the law firm representing dealerships in the Chrysler bankruptcy, and most recently as the law firm that is leading the mass-action lawsuit against CARFAX®.
As agency of record, The EGC Group will be responsible for building a new website, developing online advertising, developing and managing SEO and SEM campaigns, and creating direct mail campaigns for both the Dealer Law and Bellavia Blatt divisions.Read More
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