Agency News

EGC was tasked with creating a social media video series for Jovia Financial Credit Union, where they could highlight the friendly and personal side of their brand while also sharing valuable financial information. Meet Jo from Jovia…

Meet Jackie DiBella, Account Manager at EGC Group, who is as equally expert at creating delicious gourmet delicacies as she is at executing effective marketing strategies.

In his 20-year career in the digital landscape, Steve Castro has seen it all, and has firsthand knowledge of everything from why a website works or why it might not, and other technicalities of the internet. Check out what Steve has to say on these topics – especially the importance of why businesses must be aware of the legal regulations and laws of compliance that must be followed when creating their websites.

What do playing the drums and coding for web pages have in common? Rob Curry, web developer at EGC has the answer below...

EGC is starting the new year with, fittingly, the announcement of a new job opening. Our client work in web design and development continues to grow, and so we are currently seeking someone to fill an open position: Part-Time / Freelance Web Developer.

The EGC Group represents a diverse roster of clients in verticals that include retail, education, automotive, healthcare, and legal, among others. It takes a versatile account supervisor to be able to handle clients in such a wide a range of industries. Meet Tony Pasquairello, who has this kind of versatility. Tony discusses his extensive career at EGC, the shift from traditional to digital advertising, and also offers advice to younger professionals.

Fans and followers of the Craft Beer Marketing Awards (CBMAs) can now listen in to the experiences and insights of professionals in the craft beverage industry. Presenting “Marketing On Tap,” the official CBMAs podcast, sponsored by EGC.

By day, Jonathan Baker proofreads, copy edits, and writes words for EGC. By night (pre-pandemic), he said words onstage when he performed before live audiences.

Earlier this week, on Giving Tuesday, EGC contributed to client Gerber Finance’s mission of raising money for the HOPE-Full Kids Program, which provides meals to children facing food insecurity.

In the new normal where many people are working from home, it can be challenging to evenly manage a work/life balance, which has become necessary like never before. Christie Bacchioni, Digital Account Manager at EGC, offers her insights gleaned from personal experience at being a wife, mother, and home-based professional, along with observations on how consumer behavior has changed during the era of COVID-19.

Nicole Penn, President of EGC Group, offered her insights to Newsday on how the changes brought on by the COVID-19 pandemic have made it necessary for businesses to truly connect with their customer base via personalization and by providing a smooth, convenient shopping experience.

In July, The Content Studio at EGC began recording the “We Grow Together” podcast for client Gerber Finance. Since then, new episodes have regularly been produced and posted to provide interested listeners with financial advice. The various topics have covered company culture, how to pivot in the COVID-19 pandemic, sustaining growth, what to plan for in making a turnaround, and everything that’s needed to know about asset-based lending. Listen to current and past podcasts of "We Grow Together" on the Gerber Finance website by clicking here or on the image below.

Before becoming EGC’s Public Relations Video Manager, Chris Collora had a rich and varied career. He’s been a journalist in print and television and for online publications, and has even written a book. Find out Chris’ insights on adapting to working in PR during the era of COVID-19 and impact of digital conversion.

The challenges ushered in by COVID-19 have forced most brands to ask themselves a new and challenging question: “How do we stay visible and active while we cut back on the time, energy, and expenses required for strategic marketing?” The answer: Repurpose already effective content.

The EGC Content Studio produced a Long Island Association (LIA) Virtual Luncheon featuring baseball great, Alex Rodriquez (A-Rod), interviewed by LIA President, Kevin Law.

It may be said that search engine optimization (better known simply by the acronym “SEO”) is the lifeline to every store, shop, restaurant, and business of any kind that has an online presence. (And in today’s times, that accounts for practically all businesses.) If you’ve ever wondered about what makes a business listing appear in an online search (preferably near the top of the results page), find out what Brianna Whelan, SEO Specialist at EGC Group, has to offer.

EGC is proud to partner with MSJ+Today – a US specialized urgent care practice on the West Coast – for branding and digital marketing.

EGC’s public relations efforts recently caught the attention of major news outlet in the second largest media market in the country. ABC LA – an affiliate of American Broadcasting Company – ran a story of how business has picked up for a neighborhood sewing shop – where products of Brother International Corporation were prominently on display.

Trying to maintain a positive professional attitude in this era of the COVID-19 pandemic is challenging, to say the least, but production artist Danielle Mount (or “Dani,” as she is known at EGC) effortlessly achieves this. In this feature, Dani offers her thoughts on managing a work-from-home plan, her attitude toward the most fulfilling projects, and her career at EGC.

In her more than 20 years at EGC Group, Angela Mertz has developed a laser-focused determination to exceed client expectations. Clients, in return, admire her ability to navigate the twists and turns of a campaign, and how to change course in order to enhance the effectiveness of these campaigns.