Agency News

Exciting developments continue to take place at EGC, and the proof can be found in yet another new hire and two promotions…

On an unseasonably warm (but beautiful) day, EGC held an outdoor gathering for Oktoberfest, where team members snacked on pretzels, sampled some pumpkin ale, and had an all-round enjoyable afternoon.

Learn how influential social media influencers truly are.

Jim McCune, Director of EGC’s Craft Beverage Division, offered insights to MediaPost, on the ‘hypocritical baggage’ concerning marketing partnerships between craft beer and college sports.

EGC President Nicole Penn was quoted in a recent article for Vogue Business about zero-party data, and the radical changes in how customers shop and purchase.

It may only have been a couple of months since they premiered, but the response to EGC’s latest videos for Brother International Corporation has been very positive. Check (or recheck) them out.

This past May, Lea Kim joined EGC Group in the role of Marketing Coordinator. Despite having majored in Business Management and minored in Legal Studies at Farmingdale State College, along with prior marketing experience as a media buyer, Lea believes it is essential to always be willing to learn.

Check out our client, Glasshouse Fragrances, with coverage in Architectural Digest, Glamour, Bustle, and other publications.

As the fall season begins, EGC is excited to welcome three new employees to the company. Meet our new Social Media Manager, Digital Account Manger, and Controller…

Jim McCune, Executive Director of EGC’s Craft Beverage Division, recently wrote a detailed commentary for Craft Brewing Business on the top three upcoming trends in the craft beer industry. 

Jim McCune and Jackie DiBella of EGC Craft Beverage just arrived home from a successful trip to the Craft Brewers Conference in Denver, Colorado. Find out how much of a success it was.

If you own a franchise, read this article on proven methods for success by EGC President Nicole Penn that was recently published in SmartBrief.

This week, EGC client Always Compassionate Home Care launched its new private pay division—Always Caring—with a new website and branding.

Check out EGC’s campaign to help client Old Westbury Gardens spread the word about a spectacular event beginning this November.

The expression “giving back to the community” is alive and well through the efforts of Lolita Munir, Franchise Owner of Sterling Optical at the Shops at Iverson, located in Temple Hills, MD. Lolita and her team help serve the eye care needs of underserved communities. Most recently, Lolita and her staff visited Washington, D.C., with the goal of donating over 500 new sets of blue-light filtering eyeglasses to children who attend Patterson Elementary School.

EGC’s Craft Beverage Marketing Division is heading out to Denver, CO for the 2021 Craft Brewers Conference from September 9 – 12. If you are attending, be sure to pay them a visit at Booth #NE11. Also remember to check out their latest design for client Hillebrand’s new interactive BevPros Kiosk, located at Booth #2239.

What do granite surfaces and flight schools have in common? They are only two—of many—subjects that content writer Elena Doxey dives into each day. By researching the latest trends to writing engaging copy, she’s makes versatility look easy! (And please, call her Lainie.)

What's the first rule of Quilt Club? We talk about quilting…a LOT!

Courtney Hanusch first came to EGC as an intern in January of 2020, when she was an MBA student from Hofstra University. This was mutually beneficial, as Courtney later joined the EGC team as a marketing analyst. In this Q& A, Courtney offers her thoughts on the biggest changes in consumer behavior that resulted from COVID-19, far-reaching marketing trends, and the greatest challenges her job presents.

EGC was featured in People magazine about how TikTok has become the resume option of choice for job seekers.