Agency News

EGC President Nicole Penn wrote an article that was published in “Physicians Practice,” explaining how health practitioners can rebound and succeed in the post-COVID world.

As business at EGC Group grows, so does the list of our employees. No sooner did we announce new hires and promotions in March, when we are now proud to welcome…

EGC President Nicole Penn spoke to Newsday about how everyone from entrepreneurs to influencers can benefit from Clubhouse, the audio-only social media app.

Non-fungible tokens (NFTs) are everywhere. Nicole Penn, President of EGC Group, explained the secret ingredient that an NFT needs in order to be successful to Marketing Dive.

SmartBrief, a leader in targeted business news, recently published an article written by EGC President Nicole Penn about the challenges brick-and-mortar establishments face as business begins to pick up, post-pandemic.

EGC President Nicole Penn recently wrote an article for AiThority.com about NFTs (non-fungible tokens) and how this relatively new blockchain technology may influence the future of marketing.

Rob Cortigino is celebrating his 20-year anniversary at EGC. During that time, he has seen practically every changing trend that has influenced advertising. In his role as Web Developer at EGC, Rob is well-versed in all things digital. Find out what he thinks have been the greatest changes in advertising, and the role of working remotely in the COVID-19 era, among other topics.

As everyone at EGC keeps busy, and communicates by way of phone calls, emails, and Zoom meetings, it was decided that an in-person get-together was in order. Most of the staff gathered and caught up with each other in weather that was nothing short of perfect.

Did you know there are hidden treasures on Long Island? Jim McCune, Executive Director of EGC's Craft Beverage Division, explains what being creative has in common with treasure hunting.

With new clients and additional business come new opportunities. EGC warmly welcomes two additions to the staff, and congratulates two others on their recent promotions.

EGC was featured in Ad Age on what you can learn from the scandal involving YouTuber David Dobrik and what to look out for in managing your influencer relationships.

Raydeus was featured in TechRepublic as an innovative platform that lets businesses manage their local digital presence.

Caitlin Scarola has the distinction of being a “boomerang employee” of EGC, in that she worked here for several years, then left for a different position elsewhere, but returned to this Agency to serve the needs of our clients. Find out why Caitlin made the decision to come back to EGC, as well as what she hopes to learn and the future trends she is looking forward to implement for her clients.

The Medical Society of the State of New York (MSSNY) has hired EGC for advertising and marketing services.

EGC was tasked with creating a social media video series for Jovia Financial Credit Union, where they could highlight the friendly and personal side of their brand while also sharing valuable financial information. Meet Jo from Jovia…

Meet Jackie DiBella, Account Manager at EGC Group, who is as equally expert at creating delicious gourmet delicacies as she is at executing effective marketing strategies.

In his 20-year career in the digital landscape, Steve Castro has seen it all, and has firsthand knowledge of everything from why a website works or why it might not, and other technicalities of the internet. Check out what Steve has to say on these topics – especially the importance of why businesses must be aware of the legal regulations and laws of compliance that must be followed when creating their websites.

What do playing the drums and coding for web pages have in common? Rob Curry, web developer at EGC has the answer below...

EGC is starting the new year with, fittingly, the announcement of a new job opening. Our client work in web design and development continues to grow, and so we are currently seeking someone to fill an open position: Part-Time / Freelance Web Developer.

The EGC Group represents a diverse roster of clients in verticals that include retail, education, automotive, healthcare, and legal, among others. It takes a versatile account supervisor to be able to handle clients in such a wide a range of industries. Meet Tony Pasquairello, who has this kind of versatility. Tony discusses his extensive career at EGC, the shift from traditional to digital advertising, and also offers advice to younger professionals.