Agency Buzz

Source: PRontheGO

Last week, EGC created dramatic video content for the latest product in the KISS Lashes line, named “Naked Drama.” The video is expected to launch on YouTube and social media in early March. Directed by fashion photographer Marilou Daubé (whose work has appeared in publications ranging from The New York Times to Harper’s Bazaar) and filmed for dramatic flair at the famous Metropolitan Building in Long Island City, the story of this video celebrates a woman who takes control of her relationship and chooses to live life as she desires, on her own terms, with the inner strength that “KISS confidence” provides. This story of empowerment aligns with the KISS brand and its millions of customers, reinforcing the connection between both.

Congrats to EGC founder and CEO, Ernie Canadeo, for taking the “pop quiz” on “The Startup Growth” blog, an informal site dedicated to sharing tips and advice from business leaders and entrepreneurs. Find out Ernie’s take on the changes and challenges in the advertising industry, lessons learned, and a variety of topics.

Each department at EGC Group took part in turning its respective station into a Winter Wonderland. And the final results rival the most inventive department store window display. Congrats to the Account Services/Media department for their life size recreation of the board game, “Candy Land.”

The client roster at EGC continues to expand. We are pleased to welcome five new clients.

November 7, 2018 (MELVILLE, NY) – EGC Group, a New York-based, full-service digital and marketing agency, is excited to announce that it continues to expand its team as it finishes up a very successful year.

Canon, known for fostering it’s love of photography among today’s youth, challenged EGC with highlighting future image makers for its B&H Store takeover. We accomplished this by pairing a group of kids in NYC with renowned photographer, (and Canon Explorer of Light), Jack Reznicki. We called this campaign: “NYC My Way.” Jack took the next generation of Canon explorers to the streets, where they discovered the thrill of capturing their own unique visions.

Congrats to Nicole Larrauri, President of EGC, who was named one of the Top 50 Women on Long Island by Long Island Business News at an award ceremony last week attended by over 600 professionals from various industries.

EGC Group Craft Beverage is proud to be Agency of Record for Terre Haute Brewing Company of Indiana. Terre Haute is the second oldest brewery in America (1837) and once ranked as the seventh largest.

EGC is developing a digital social campaign for The Financial Gym, a financial services company geared toward helping young professional women get their finances in order. The goal of the “Meet Your B.F.F. (Best.Financial.Friend)” campaign is to encourage people to click on a social ad, which will redirect them to a landing page offering the opportunity of signing up for a “warm-up” call with The Financial Gym, giving them an introduction to its services.

EGC’s social media coordinator, Haylee Pollack, attended Facebook Blueprint Live to learn about the newest social advertising tips and tricks on Facebook and Instagram. Facebook Blueprint Live is an exclusive, in-person workshop designed to teach and share the latest up-to-date trends on this social media platform. 

This week, members of the EGC team attended the annual Brother Dealer Back to Business Convention in Orlando, Florida. This was a particularly special event, as Brother celebrated its 110^th Anniversary, with “Celebrating Innovation” as the theme for this year’s meeting. And EGC proved equally innovative with the production of long-form video, social videos, and other marketing materials to help drive sales for Brother Authorized Dealers. The long-format video details how advanced features on the Luminaire XP not only help create dramatic, embroidered, quilted and sewn objects, but special memories as well. The video was then cut down to run as a series of social media units to reach a wider audience. Along with that, EGC created brochures, collateral and in-store signage.

EGC was honored to be part of Emerging Vision’s annual meeting in Grand Cayman. Here, members of the EGC team joined the Emerging Vision corporate team as well as franchisees and team members from Sterling Optical, Site For Sore Eyes, The Eye Gallery and Optica.

Planet Fitness has engaged EGC Group to promote grand openings through guerilla marketing and local media partnerships. EGC will be planning promotional and pop-up stunts, engaging influencers as well as securing key sponsorships and placing local strategic media to drive memberships to the new locations.

Newsday: Customer expectation of free returns puts the squeeze on small retailers

June 8, 2018, By Jim McCune

April 30, 2018, By Jim McCune

EGC is proud to partner with the NYPD Detectives’ Endowment Association (DEA), and honored to completely redesign and rebuild their website. Our goal was to keep all NYC Detectives – active and retired – up-to-date with the latest news, events, and information.

As the retail giant raises fees to handle some merchandise, sellers must be strategic in their use of the site, experts say.