Agency News

One of the trends brought on by the COVID-19 pandemic—and now the “new normal”—is the remote work setting. In the case of Max Ross, Florida is his home, where he performs his duties as Digital Account Manager at EGC in New York. A graduate of Florida International University, Max is well versed in all aspect of digital marketing, from content creation to lead prospecting. Here is what he has to say about the challenges as well as the benefits of working remotely.

The Drum, a global publisher for marketing and media, got Nicole Penn’s take on where influencer marketing stands in this changing economy.

KISS Products, Inc. is feeling the love in Manhattan and Los Angeles by way of eye-catching billboard ad campaigns, thanks to EGC’s creative and media planning teams.

With each passing day, political ads appear non-stop—via emails, texts, and television commercials, among other media. Considering this is a midterm election, and not a presidential race, the coverage borders on overwhelming.

The basic foundation of social media is communication, of which Shannon Duer is an expert. Having professionally managed many aspects of social before joining EGC, Shannon communicates the challenges of keeping on top of emerging (and changing) trends and what she takes pride and satisfaction in her role as Social Media Manager.

As part of its campaign for PremierOne Dental Plan, EGC crafted this clever and informative video. Don’t have dental insurance? You can still have a plan. Find out how.

In celebration of Halloween, EGC held a costume party. Check out the inventive outfits designed and worn by 13 of our team members, and be sure to vote for the one you like best! 

The EGC Group is proud to announce its win of a Gold MarCom Award in recognition of the Premier Home Health Care Services campaign: “Join Our Family.”

EGC conducted a survey among business owners regarding their predictions for 2023, and uncovered some very interesting conclusions…

Nicole Penn explains why Pinterest, with its ease of use, cost-effectiveness, and millions of users should not be overlooked in your marketing campaigns.

There are many benefits to maintaining relationships with boomerang employees, as EGC President Nicole Penn explains in an article for Quartz. 

The success for EGC client Premier Home Health Care Services continues with a recent interview with COO Marsha Ramos that was featured on WPIX-11’s “New York Living.”

The winter-themed “Shimmering Solstice” returns to Old Westbury Gardens this year, with a sparkling promotional campaign from EGC to highlight new and expanded features of this event.

EGC client, Jovia Financial Credit Union, Jovia saw an increase in social engagement by using Instagram Reels created and produced by EGC, while also reaching a younger demographic.

The CBMAS (Craft Beer Marketing Awards), created and sponsored by EGC Group, is now taking entries for its fourth season—with many new and exciting changes. 

Meet Hayley Botte, an intern at EGC, who is extremely dedicated in her attention to detail at the Agency, as this Instagram Reel demonstrates.

Since its launch last month, EGC’s integrated campaign for Premier Home Health Care Services Inc. has gone above and beyond expectations.

Cosette Pharmaceuticals underwent major upgrades in its organization, and EGC showcased these achievements in a versatile brand refresh. 

EGC President Nicole Penn expressed her views about TikTok’s most recent advertising options—just in time for the holiday shopping season.

There is a lot to be aware of when tracking a campaign, but Christopher Canadeo, EGC’s Director of Analytics, explains what you should know.