Agency Buzz

With over 7,300 breweries across the country (and another 3,000 currently in the planning stage), it’s getting harder and harder to stand out from the competition. In addition to having to nail a delicious and unique line of brews, design and marketing of each beer has become critical to a brewery’s popularity and success.

The Telly Awards are the premier awards competition to honor the best creative work in TV and cable, digital and streaming, and non-broadcast productions. And EGC recently won three Silver Telly Awards for some innovative creative work. The winners were…

EGC CEO, Ernie Canadeo, was honored by Child Abuse Prevention Services this week for his philanthropic work to prevent child abuse and specifically childhood bullying. In his speech, he noted how cyber-bullying has made bullying more insidious with the prevalence of social media and messaging among young people, and the importance of educating children in schools about how to identify and report it.

Always Compassionate Home Care

Always Compassionate is a new organization that represents the merger of several prominent home health care organizations into what will be New York’s leading home health care provider. To launch this new venture, Always Compassionate selected EGC to build their brand, along with a website as a hub for patient information and employee recruitment.

In the episode entitled, “The Art of Branding Craft Beer – Interview with Jim McCune of EGC Group,” Jim chatted for over a half-hour with podcast hosts Jonathan and Sean about what it takes to market a good brew, and his job at EGC Group. Listen to the podcast here!

“What do you do at work, Mom?” Many working mothers have heard – or will hear – their little ones ask this question.

Victory Recovery Partners, a substance abuse treatment center specializing in medication-assisted treatment combined with behavioral health therapy, recently held its grand opening ceremony for its flagship location in Farmingville, NY. EGC was on hand to attend the event, along with Suffolk County Executive, Steve Bellone. 

EGC Group’s Craft Beverage Division team was in Denver, CO this week for the 2019 Craft Brewers Conference. This is the seventh year the Craft Beverage team attended the show – along with over 14,000 other attendees! The team spent time working with clients, learning about the latest trends and technology in craft beer, and of course, taste testing what local breweries had to offer (the week even ended with a blizzard). Cheers! 

EGC Group, a New York-based, full-service digital and marketing agency, is excited to announce the newest members to its team.

Apple Montessori Schools hired EGC to create and launch a suite of advertising materials to promote their programs which cater to children from infant to elementary. These included digital video, print ads, social media carousel ads, and a landing page where parents can “Meet Apple Montessori.”

Source: PRontheGO

EGC created dramatic video content for the latest product in the KISS Lashes line, named “Naked Drama.” Directed by fashion photographer Marilou Daubé (whose work has appeared in publications ranging from The New York Times to Harper’s Bazaar), our video celebrates a woman who takes control of her relationship and chooses to live life as she desires, on her own terms, and with the inner strength that “KISS confidence” provides. This story of empowerment aligns with the KISS brand and its millions of customers, reinforcing the connection between both.

Congrats to EGC founder and CEO, Ernie Canadeo, for taking the “pop quiz” on “The Startup Growth” blog, an informal site dedicated to sharing tips and advice from business leaders and entrepreneurs. Find out Ernie’s take on the changes and challenges in the advertising industry, lessons learned, and a variety of topics.