Latest news & updates

Suade Talks About Shoptalk Fall

By Sydney Donovan, EGC’s Director of Public Relations Our Suade team spent four days in Nashville immersed in all things modern retail, and we’re eager to share what we learned. …

The STARS Second Annual Research and Education Conference

STARS (Stuttering Treatment and Research Society) brought together physicians, clinicians, researchers, and individuals who stutter from across the globe. Attendees traveled from Europe, Asia, North America, South America, and Australia…

The Future of Digital, What AI is Changing, and Where it’s Falling Short

On Tuesday, September 15th, EMARKETER held its annual “The Future of Digital” summit. Angela Mertz, EGC’s VP of Integrated Media, attended this event. Here is a detailed summary of the…

Hootsuite Looks to EGC’s Director of Social Media for Insight on the Best AI Tools

Well-known web and social media management platform Hootsuite recently published an article on the best AI content creation tools. Insights were gathered from several experts, one of whom was Christina…

Strategic PR from Suade Drives Home a Lesson About Education

“Public relations can’t help solve real business challenges.” Whoever made such a statement doesn’t know Suade, the PR division of EGC Group. Enrollment in New York’s teacher education programs has…

EGC’s Christopher Canadeo Wins Leadership Award

EGC Group is very proud of Christopher Canadeo, Director of Growth, who was honored with an ‘Emerging Leaders Under 30’ award earlier this week from Long Island Business News. With…

Suade Attends Affiliate Summit East

Affiliate Summit East is one of the industry’s biggest rooms for a reason, and this year’s was no exception. This gathering allowed us to connect with industry peers, gain fresh…

Nicole Penn Urges Communications Teams to Own More of the AI Search Conversation

Writing in Agility PR, Nicole Penn, CEO of EGC and Founder of Suade Performance PR, argues that with 82 percent of AI citations coming from earned media, the teams that…

Suade Named Public Relations Agency of Record for SoBoL

Suade will focus on creative PR campaign ideation that celebrates the brand’s ethos and earns SoBoL the media attention it deserves. Suade, the performance PR division of EGC Group, is…

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