Agency News

EGC is pleased to welcome our newest team member, Mackenzie Smith, who will be serving as Account Manager.

TikTok, that social media favorite, is at the center of much controversy. Nicole Penn, President of EGC, talked with Media Post about the possible ban of TikTok in the U.S. and its impact on marketing.

EGC is proud to announce that Chris Canadeo, our Director of Analytics, has been chosen to participate in Tribe Global’s Rising Stars Program.

EGC President Nicole Penn was among a group of professionals interviewed by Long Island Business News about the flexibility of working from home, the office—or both.

It’s March Madness season, celebrating NCAA college basketball, and EGC President Nicole Penn commented on potential influencer marketing opportunities.

Can AI chatbots boost your conversion rate? Nicole Penn, President of EGC, recently explained their effectiveness on Raydeus—a chatbot and marketing analytics platform that she founded—to Newsday.

EGC client KISS Products just released its newest lineup of ready-to-wear nails—"Gel Fantasy Allure.” See how “alluring” it is!

To celebrate “Women’s History Month,” EGC gives a shout out to some of the talented women who make the magic happen. Their combined professional and personal strengths have made the EGC Group create amazing campaigns that have delighted clients.

How can you make your Instagram Reels visible to the point of going viral? EGC literally shows you how.

Under the guidance of Ernie Canadeo, EGC Founder and Chairman of the Long Island Music and Entertainment Hall of Fame (LIMEHoF), plans are underway to honor Hicksville’s own Billy Joel with a major exhibit.

Nicole Penn, President and CEO of EGC Group, has just published an article on how to strengthen marketing strategies in Entrepreneur.

Members of EGC’s Creative team have outdone themselves with a compilation of video clips we’ve created for clients, past and present. Watch it now!

EGC has been promoting the benefits of the Mayo Clinic Diet everywhere possible. And what could be more effective then user-generated content from actual members and ambassadors?

The XFL (Xtra Fun League) begins tomorrow, and EGC President and CEO Nicole Penn comments on its new vision and marketing strategy via social media.

Check out the new web page that EGC created to promote the “Write Your Own Ticket” campaign for client Vaughn College.

EGC is joining forces with HomeX Services Group, an organization which is recognized as one of the fastest-growing service providers in both residential and commercial segments.

EGC President Nicole Penn recently commented on both the controversies surrounding TikTok and its staying power in social media marketing.

KISS Products wanted to spread the word about its innovative line of DIY lash extensions—Falscara—and EGC answered the call with eye-catching social media videos.

WindowRama, a leading supplier in windows, doors, and skylights, will receive sparkling-clear service from EGC for web development, creative, and social media, among other services.

The EGC Group welcomes Milrose Consultants and their team of experts to the agency. EGC will be providing full-service marketing support, including but not limited to, inbound marketing, a digital marketing strategy, branding support, and public relations.