Agency Buzz

June 8, 2018, By Jim McCune

April 30, 2018, By Jim McCune

NYU Winthrop Hospital, a 591-bed university-affiliated medical center, has selected The EGC Group as its Digital Marketing Agency after an extensive agency search. EGC will be providing a full suite of digital marketing services, including paid search and display advertising, social media, web development, and other digital marketing programs.

April 20, 2018 (MELVILLE, NY) – EGC Group is proud to announce the agency won six Gold Awards from the 33rd Annual Educational Advertising Awards (EduADAWARDS) for the Agency’s work on Vaughn College’s “Be Futureproof” campaign. Awards are given to those entrants whose programs and materials display exceptional quality, creativity and message effectiveness.

EGC is proud to partner with the NYPD Detectives’ Endowment Association (DEA), and honored to completely redesign and rebuild their website. Our goal was to keep all NYC Detectives – active and retired – up-to-date with the latest news, events, and information.

As the retail giant raises fees to handle some merchandise, sellers must be strategic in their use of the site, experts say.

In January Facebook once again announced it is changing its algorithms, and organizations – businesses, brands and media – that hope to reach their target market must adapt, experts say.

For EGC Group, A Wink And A KISS And A Really Big Deal

January 23, 2018 (MELVILLE, NY) – EGC Group is proud to announce they have expanded their partnership with KISS Products, one of the world’s largest manufacturers and distributors of professional quality beauty products. Last year, EGC was selected as the digital marketing agency for KISS Products’ 2017 digital campaign for lashes.

December 20, 2017 (MELVILLE, NY) – EGC Group, a New York-based, full-service digital and marketing agency, is excited to announce that it continues to expand its team as we welcome in a new year.

Bloomingdale’s to unveil renovation at Roosevelt Field

New pitch niche: ‘Influencers’ tout products to social media followers

On Wednesday, July 19, the EGC Social Team was fortunate enough to attend Facebook’s latest Discover Growth Event, held at the AXA Production and Event Center in New York City. The event featured key learnings and industry insights from a variety of panelists, namely Gary Vaynerchuk, CEO of VaynerMedia and VaynerSports, who shed light on the beauty behind putting advertising dollars towards Facebook and Instagram for maximum brand engagement and overall profit. 

The EGC Team headed to paradise to present at this year’s Emerging Vision National Conference at the beautiful Kahala Hotel and Resort in Hawaii. The group enjoyed meetings, vendor expos, and a luau celebration. EGC’s presentation about the future of retail was very well received, as were client success stories.

EGC President Nicole Larrauri, and Executive Director of the Craft Beverage Division, Jim McCune, recently spoke with Long Island Business News about how EGC is helping craft breweries rise in a growing market in the New York area and beyond. 

July 6, 2017  – The EGC Group, a rapidly growing New York-based marketing and digital agency, is excited to welcome new members to the team

EGC recently won seven (7) Telly Awards for its clients Canon, Mavis Discount Tire, TREND Transformations, and Brother International. The Telly Awards are the premier awards honoring the best creative work in TV and cable, digital and streaming, and non-broadcast productions. The Telly Awards receives over 13,000 entries yearly from all 50 states and five continents.

MAY 19, 2017 (MELVILLE, NEW YORK) — EGC Group is proud to be celebrating the fourth anniversary of their Craft Beverage Division during American Craft Beer Week. Led by Jim McCune, Executive Director, Craft Beverage Division, the ever-growing team of beverage marketing experts at the agency continues to successfully offer the following services to beverage clientele: strategic planning, branding, package design, digital marketing (SEO, inbound, PPC), web development, social media and public relations.

EGC President Nicole Larrauri recently spoke with Luxury Daily about Snapchat's current struggles with growing its daily active user base and how the platform is making changes that will allow brands to track how their campaigns are performing.