Agency News

The EGC Content Studio produced a Long Island Association (LIA) Virtual Luncheon featuring baseball great, Alex Rodriquez (A-Rod), interviewed by LIA President, Kevin Law.

It may be said that search engine optimization (better known simply by the acronym “SEO”) is the lifeline to every store, shop, restaurant, and business of any kind that has an online presence. (And in today’s times, that accounts for practically all businesses.) If you’ve ever wondered about what makes a business listing appear in an online search (preferably near the top of the results page), find out what Brianna Whelan, SEO Specialist at EGC Group, has to offer.

EGC is proud to partner with MSJ+Today – a US specialized urgent care practice on the West Coast – for branding and digital marketing.

EGC’s public relations efforts recently caught the attention of major news outlet in the second largest media market in the country. ABC LA – an affiliate of American Broadcasting Company – ran a story of how business has picked up for a neighborhood sewing shop – where products of Brother International Corporation were prominently on display.

Trying to maintain a positive professional attitude in this era of the COVID-19 pandemic is challenging, to say the least, but production artist Danielle Mount (or “Dani,” as she is known at EGC) effortlessly achieves this. In this feature, Dani offers her thoughts on managing a work-from-home plan, her attitude toward the most fulfilling projects, and her career at EGC.

In her more than 20 years at EGC Group, Angela Mertz has developed a laser-focused determination to exceed client expectations. Clients, in return, admire her ability to navigate the twists and turns of a campaign, and how to change course in order to enhance the effectiveness of these campaigns.

Vaughn College provides futureproof careers to its students. The EGC Group recently brought Vaughn’s website into the future with a smart and sleek redesign.

Like most companies, many franchise locations and small businesses count on local listings to drive web and in-store traffic. But what if local business owners aren’t properly maintaining key platforms, such as Google My Business (GMB)? Such was the case for Supercuts. Salons were in serious need of technical marketing support, as 41 percent of their local listings had address errors and 27 percent didn’t have a website listed.

Last Thursday (September 3), members of the EGC Group met for an informal get together – with social distancing guidelines in place – outside the Agency’s office in Melville. Many of the staff had not seen each other (outside of Zoom meetings) since mid-March, so this was indeed an enjoyable mini-reunion.

EGC has been crafting for a great cause during this pandemic. Find out how Tina Zhen, Senior Account Executive at EGC, combined inventiveness and practicality by using the Brother ScanNCut machine to create personalized face masks for kids as they venture back to school.

Angela Mertz, EGC’s VP of Integrated Marketing, shares insights into the new battle between Apple and Facebook, and what the impact will be on Facebook's audience targeting. 

EGC was able to secure client Brother International Corporation in InStyle Magazine, focusing on the pandemic’s impact on interest in sewing machines.

Despite the COVID-19 pandemic, learning and teaching must go on – and EGC saw to it that Summer Discovery Online made its new virtual sessions known. EGC’s efforts helped this client become the focus of an article in a Long Island-based periodical.

EGC just shot an engaging and informative video spot for Brother’s latest embroidery machine – the Entrepreneur Pro X PR1055X.

As the debate over whether or not schools should open continues, EGC’s PR department recently helped Apple Montessori Schools relay their approach to operating in the upcoming school year via a feature that was broadcast on News 12 New Jersey.

In the two years he has been with the EGC Group, Jim Pasqualone has quickly won over our clients with his expertise on paid search and proven track record in digital growth. Check out Jim’s insights on topics ranging from search in the COVID-19 era to EGC’s listing management platform: Raydeus.

EGC is working with client Gerber Finance in developing a new podcast entitled: “We Grow Together.” The podcast covers everything from partnerships and growth to profit and culture.

Forbes Magazine recently listed Jovia Financial Credit Union, a client of EGC Group, in its list of “America’s Best Credit Unions in Each State.” This is the second year in a row this Westbury-based organization has been placed on Forbes’ list. It also is the only credit union on Long Island to receive this distinction.

Thousands of brewers, marketers, and industry executives watched and participated in the first Craft Beer Marketing Awards (CBMAs). National publicity included major coverage including “Brewpublic,” a leading publication for the craft beverage industry.

In a time where working remotely and social distancing is necessary to stay safe, communicating a brand’s positioning has been more important than ever. With consumers spending more time online, they’re expecting fresh, relevant, and engaging content.