Agency News

EGC CEO Ernie Canadeo, in his role as Chairman of the Long Island Music and Entertainment Hall of Fame, has found a permanent home for the organization.

Steve Castro, EGC’s Director of Web Development, discusses how to improve your website's speed score so that it is fast, healthy, and the best quality it can be!

The EGC Group is pleased to welcome Christopher Canadeo to the team in the newly appointed position of Director of Analytics.

Michael DiMarco, SEO Director at EGC, presents some reminders about the human factor behind search engine optimization.

Subscription-based TV has reached its peak! Angela Mertz, EGC’s VP Integrated Media, shares why streaming video needs to be a part of your media mix to optimize your advertising efforts.

Efforts to pass a new national privacy bill are in progress, and EGC President Nicole Penn commented on Apple’s clever take on the situation.

What do track and field races have in common with search engine optimization (SEO)? Michael DiMarco, SEO Director at EGC explains.

This is shaping up to be a banner year for EGC. Last month, the Agency won 14 creative awards in eight categories for our clients. Our latest wins were the Tellys, having won four awards—for four different clients.

Christina Botte, EGC's Director of Social Media, gives insight on the value that Instagram Reels can bring to your marketing campaigns.

Nicole Penn, President of EGC Group, recently wrote a commentary that was published on Media Post about the unique marketing benefits of social media favorite, TikTok.

Angela Mertz, VP of Integrated Media, talks about out-of-home (OOH) advertising and how businesses can optimize campaigns by using location data.

Podcasts are rapidly appearing everywhere. EGC President Nicole Penn presented advice to Newsday about how to create a successful and effective podcast that will stand out.

Christina Botte, EGC’s Director of Social Media, was interviewed by Newsday about Instagram’s focus on Instagram Reels, and how it can help marketing campaigns.

The Craft Beverage Marketing Awards (CBMAS), founded by the EGC Group, proved to be a big hit at the recent Craft Brewers Conference (CBC), held last week in Minneapolis, MN.

Nicole Penn, President of EGC Group, recently offered her views to Adweek on the benefits offered by ad-free messaging platform, Discord.

Jim Pasqualone, Senior Director of Digital Growth at EGC, discusses what you need to know about the upcoming transition to Google Analytics 4 (or GA4).

The honors continue gathering for the EGC Group, as the Agency recently won a number of trophies from the Healthcare Advertising Awards in recognition for several outstanding and innovative campaigns.

EGC is celebrating with clients Brother International Corporation, the Mayo Clinic Diet at Digital Wellness, and Jovia Financial Credit Union for having scored a total of four wins at the Hermes Creative Awards!

Michael DiMarco, SEO Director, explains to The EGC Content Studio what Google is 𝙧𝙚𝙖𝙡𝙡𝙮 looking for when it comes to SEO.

Welcome to the premiere episode of our video series: “Live from The EGC Content Studio.” Meet Christina Botte, Director of Social Media.