Agency News

Jim McCune and Jackie DiBella of EGC Craft Beverage just arrived home from a successful trip to the Craft Brewers Conference in Denver, Colorado. Find out how much of a success it was.

If you own a franchise, read this article on proven methods for success by EGC President Nicole Penn that was recently published in SmartBrief.

This week, EGC client Always Compassionate Home Care launched its new private pay division—Always Caring—with a new website and branding.

Check out EGC’s campaign to help client Old Westbury Gardens spread the word about a spectacular event beginning this November.

The expression “giving back to the community” is alive and well through the efforts of Lolita Munir, Franchise Owner of Sterling Optical at the Shops at Iverson, located in Temple Hills, MD. Lolita and her team help serve the eye care needs of underserved communities. Most recently, Lolita and her staff visited Washington, D.C., with the goal of donating over 500 new sets of blue-light filtering eyeglasses to children who attend Patterson Elementary School.

EGC’s Craft Beverage Marketing Division is heading out to Denver, CO for the 2021 Craft Brewers Conference from September 9 – 12. If you are attending, be sure to pay them a visit at Booth #NE11. Also remember to check out their latest design for client Hillebrand’s new interactive BevPros Kiosk, located at Booth #2239.

What do granite surfaces and flight schools have in common? They are only two—of many—subjects that content writer Elena Doxey dives into each day. By researching the latest trends to writing engaging copy, she’s makes versatility look easy! (And please, call her Lainie.)

What's the first rule of Quilt Club? We talk about quilting…a LOT!

Courtney Hanusch first came to EGC as an intern in January of 2020, when she was an MBA student from Hofstra University. This was mutually beneficial, as Courtney later joined the EGC team as a marketing analyst. In this Q& A, Courtney offers her thoughts on the biggest changes in consumer behavior that resulted from COVID-19, far-reaching marketing trends, and the greatest challenges her job presents.

EGC was featured in People magazine about how TikTok has become the resume option of choice for job seekers.

The first half of 2021 brought on a new wave of entrepreneurism. In fact, according to Sage research, almost half (45 percent) of the people who started a business in 2021 were inspired to do so during the 2020 lockdown. And many of these new start-ups or passion pursuits are embroidery businesses, as can be seen by rise of Etsy shops and the consumer desire for personalized goods. Brother International Corporation, a global leader in sewing and embroidery, helps fulfill the entrepreneurial dream with the new Entrepreneur W PR680W 6-needle home embroidery machine.

Nicole Penn, President of EGC, talked with Abrar Al-Heeti of CNET about the new trend of submitting video resumes to potential employers through social media platform, TikTok.

Liquor.com recently published a list of its 10 best wheat beers for 2021, and Jim McCune, Executive Director Craft Beverage at EGC offered his choice.

Viraya Myint’s talent for organization and detail as Account Manager at EGC extends outside the office to a genuinely unique “picture perfect” project she started with her children…

Jim McCune, Executive Director Craft Beverage at EGC, just published an article for Craft Brewing Business about what some call ‘The Candemic’—the shortage of aluminum beer cans.

EGC President Nicole Penn spoke to Newsday about the customer experience, post-COVID-19. Shoppers have changed their attitudes and practices, so brands must be ready to adapt.

EGC President Nicole Penn wrote an article on how to grow a franchise that is running in two online publications: Small Biz Daily and Street Fight.

Michael DiMarco joined EGC earlier this year as SEO Manager. With an impressive credits that range from having worked at Havas—one of the world’s largest global communications groups—to Advice Media, which has been included on the “Inc. 500/5000” list, Michael is well-versed in the world of search engine optimization. Find out what he has to say about the experience of working remotely in the era of COVID-19, the rise of local search marketing, and the most important digital media best practices of today.

Business is growing at EGC Group, and here are four new clients that we have partnered with to perform a variety of digital and traditional advertising and marketing services. They are…

The website for Digital Wellness—a health platform that transforms people’s health—recently went through a healthy transformation of its own, thanks to EGC.