Agency News

As we conclude our third year, the Craft Beer Marketing Awards (CBMAS), which was created and is sponsored by EGC Group, is gaining attention from all over the world.

With the new year in full swing, EGC welcomes a new team member—Diana Di Raimondo, who joins our growing social media team as Senior Social Manager.

EGC is bringing smiles to many faces with its new campaign for client Dental365.

Arriving at EGC in 2014 as an Account Manager, Tina Zhen received a well-deserved promotion earlier this year to Account Supervisor. She oversees and handles accounts as varied as Brother International Corporation to one of EGC’s more recent clients, Glasshouse Fragrances. Tina wears many hats at EGC, one of which has earned her the added title of “Resident Crafter,” as she studies and tests the new products produced by Brother’s Craft Division. In this Q&A, Tina comments on changing consumer behaviors and trends, the projects she enjoys most, and her artistic side.

The EGC Group has a number of partnerships, one of which is the highest tier with Google. As a Google Premier Partner, EGC—and by extension, its clients—has access to unique and exclusive benefits that include product training, reports on key insights, and account support.

For many beauty brands, organic, influencer style content performs best. These brands lose a good deal of control, however, when working with influencers, so it is therefore important to supplement influencer content with content produced by the brand. One reason influencer content works well for brands is that it feels organic and the target audience can relate to it. It is for this reason that many beauty brands have shifted from perfectly polished, highly produced-looking content to more organic-in-nature content.

In a recent Media Post article about the closing of Shmaltz Brewing Company, Jim McCune, director of ECG Group’s Craft Beverage Division, offered insights about the innovativeness of this beer brand.

EGC continues to make the presence of Glasshouse Fragrances known through exclusive press coverage. 

EGC has been honored to help bring one of New York’s most unique holiday events to life.

Jim McCune, Executive Director of EGC’s Craft Beverage Division, was recently mentioned in an article for Libation Nation about future trends in craft beer.

EGC has just been hired by SoaPen, an innovative new company that was recently featured on ABC’s reality show, “Shark Tank.”

Nicole Penn, President of EGC Group, was recently quoted in a Newsday article concerning the traffic and cost of post-holiday gift returns.

The new remote workforce that much of the world has adapted to in the last year-and-a-half due to the COVID-19 pandemic has resulted in a more remote workforce, where employees are able to fulfill their professional tasks from another state. This is the case with Brian McAlpin, who was hired a few months ago to join EGC’s development team. Learn about what Brian has to say about working remotely, the changing trends in digital media practices, and what he looks forward to in 2022.

Cenntro Automotive Corporation, a leader in commercial electric vehicle sales and production, has hired EGC for a variety of digital services, including a new website.

EGC President Nicole Penn recently offered her opinions and insights to MarketWatch about the Facebook change to Meta, and what it signifies.

Angela Mertz, EGC’s VP of Integrated Media, recently served as moderator for the first Media Roundtable event for Tribe Global. 

As EGC’s VP of Integrated Media, Angela Mertz’s expert ability to match and fit everything of how, where, and when a campaign will run mirrors one of her favorite hobbies…

In an article for The Manual, Jim McCune, Executive Director of EGC’s Craft Beverage Division, offered his expertise and predictions about future trends in craft beer.

Exciting developments continue to take place at EGC, and the proof can be found in yet another new hire and two promotions…

On an unseasonably warm (but beautiful) day, EGC held an outdoor gathering for Oktoberfest, where team members snacked on pretzels, sampled some pumpkin ale, and had an all-round enjoyable afternoon.