Agency News

EGC client, Jovia Financial Credit Union, Jovia saw an increase in social engagement by using Instagram Reels created and produced by EGC, while also reaching a younger demographic.

The CBMAS (Craft Beer Marketing Awards), created and sponsored by EGC Group, is now taking entries for its fourth season—with many new and exciting changes. 

Meet Hayley Botte, an intern at EGC, who is extremely dedicated in her attention to detail at the Agency, as this Instagram Reel demonstrates.

Since its launch last month, EGC’s integrated campaign for Premier Home Health Care Services Inc. has gone above and beyond expectations.

Cosette Pharmaceuticals underwent major upgrades in its organization, and EGC showcased these achievements in a versatile brand refresh. 

EGC President Nicole Penn expressed her views about TikTok’s most recent advertising options—just in time for the holiday shopping season.

There is a lot to be aware of when tracking a campaign, but Christopher Canadeo, EGC’s Director of Analytics, explains what you should know.

Every agency wants to ensure success for its clients. But how does that happen? Here are pointers from Lara Bass, EGC’s VP of Client Services.

The team members of EGC gathered to celebrate a summer of great productivity at Garvies Point Brewery & Restaurant in Glen Cove, NY.

Learn why Google is phasing out third-party tracking and how you can adapt to alternate technologies from EGC’s Director of Analytics, Christopher Canadeo.

EGC is proud and excited for client Jovia for having been named “Best Credit Union” in the “LIBN Reader Ranking Awards” for 2022.

You may wonder what the advantages of partnering with a full-service agency have over those of a “specialist agency.” EGC’s VP of Client Services, Lara Bass, explains… 

The EGC team joined—and event-managed—our client Emerging Vision’s jam-packed four-day national franchisee convention in Park City, Utah.

Christopher Canadeo, Director of Analytics at EGC, explains data and analytics in today’s media, and its impact on reaching the target audience.

Christina Botte, EGC’s Director of Social Media, was recently interviewed in Newsday about the marketing possibilities of Snapchat’s partnership with eBay.

EGC sends much-deserved congratulations to the New York division of SightMD for being recognized in the latest Castle Connolly Top Doctors® list.

EGC’s integrated campaign features the song “We Are Family” as it encourages people to join the Premier family and become a home health care aide.

Is there such a thing as an ideal working relationship between an agency and its clients? Find out from Lara Bass, VP of Client Services at EGC.

Would you believe that TikTok can promote beauty brands and products? Find out how in an article for Global Cosmetic Industry, written by EGC President Nicole Penn.

Joe DeSimone, CEO of EGC client Lacrosse Unlimited Inc. was interviewed by The Wall Street Journal.