Agency News

Angela Mertz, VP of Integrated Media, talks about out-of-home (OOH) advertising and how businesses can optimize campaigns by using location data.

Podcasts are rapidly appearing everywhere. EGC President Nicole Penn presented advice to Newsday about how to create a successful and effective podcast that will stand out.

Christina Botte, EGC’s Director of Social Media, was interviewed by Newsday about Instagram’s focus on Instagram Reels, and how it can help marketing campaigns.

The Craft Beverage Marketing Awards (CBMAS), founded by the EGC Group, proved to be a big hit at the recent Craft Brewers Conference (CBC), held last week in Minneapolis, MN.

Nicole Penn, President of EGC Group, recently offered her views to Adweek on the benefits offered by ad-free messaging platform, Discord.

Jim Pasqualone, Senior Director of Digital Growth at EGC, discusses what you need to know about the upcoming transition to Google Analytics 4 (or GA4).

The honors continue gathering for the EGC Group, as the Agency recently won a number of trophies from the Healthcare Advertising Awards in recognition for several outstanding and innovative campaigns.

EGC is celebrating with clients Brother International Corporation, the Mayo Clinic Diet at Digital Wellness, and Jovia Financial Credit Union for having scored a total of four wins at the Hermes Creative Awards!

Michael DiMarco, SEO Director, explains to The EGC Content Studio what Google is 𝙧𝙚𝙖𝙡𝙡𝙮 looking for when it comes to SEO.

Welcome to the premiere episode of our video series: “Live from The EGC Content Studio.” Meet Christina Botte, Director of Social Media.

EGC President Nicole Penn offered her views on where, when (and if) brands should profess their commitment to social causes.

EGC is helping illuminate Dental365’s New England presence, with the creation and launch of a new website for their Beacon Dental Health locations.

Did you know that Tony Pasquariello, Account Supervisor at EGC, has an equally special knack for making magic in the kitchen as he does in overseeing the marketing strategies of many clients? 

EGC client Gerber Finance has changed its name, and its CEO, Jennifer Palmer, received coverage in The Secured Lender, the publication of the Secured Finance Network (SFNet).

The EGC team enthusiastically greets its latest member, Dean Baram, who has been hired as the Agency’s resident videographer.

EGC is proud to announce that we've produced the first podcast in a new series for the Long Island Association (LIA), titled “Long Island’s Future.” 

Ernie Canadeo, CEO and Founder of EGC Group, helped to arrange a concert to be held next week at Molloy College. The proceeds will go to aid the people of Ukraine.

Get an inside look at the creation of EGC's latest video campaign for client, KISS.

The word about last week’s launch of the “Make Peace Not War” campaign, which EGC’s Craft Beverage Division helped create, is spreading strongly. See how positive news travels fast.

EGC’s Craft Beverage Division became part of an exciting mission that aims to benefit the Ukraine: The "Make Peace Not War" campaign.