Agency News

Despite the COVID-19 pandemic, learning and teaching must go on – and EGC saw to it that Summer Discovery Online made its new virtual sessions known. EGC’s efforts helped this client become the focus of an article in a Long Island-based periodical.

EGC just shot an engaging and informative video spot for Brother’s latest embroidery machine – the Entrepreneur Pro X PR1055X.

As the debate over whether or not schools should open continues, EGC’s PR department recently helped Apple Montessori Schools relay their approach to operating in the upcoming school year via a feature that was broadcast on News 12 New Jersey.

In the two years he has been with the EGC Group, Jim Pasqualone has quickly won over our clients with his expertise on paid search and proven track record in digital growth. Check out Jim’s insights on topics ranging from search in the COVID-19 era to EGC’s listing management platform: Raydeus.

EGC is working with client Gerber Finance in developing a new podcast entitled: “We Grow Together.” The podcast covers everything from partnerships and growth to profit and culture.

Forbes Magazine recently listed Jovia Financial Credit Union, a client of EGC Group, in its list of “America’s Best Credit Unions in Each State.” This is the second year in a row this Westbury-based organization has been placed on Forbes’ list. It also is the only credit union on Long Island to receive this distinction.

Thousands of brewers, marketers, and industry executives watched and participated in the first Craft Beer Marketing Awards (CBMAs). National publicity included major coverage including “Brewpublic,” a leading publication for the craft beverage industry.

In a time where working remotely and social distancing is necessary to stay safe, communicating a brand’s positioning has been more important than ever. With consumers spending more time online, they’re expecting fresh, relevant, and engaging content.

Learn how brands can reconnect to survive and thrive while helping customers navigate the new normal through this new era of storytelling.

Movies have Oscars. Music has Grammys. Television has Emmys. Now, introducing the award that recognizes excellence in craft beverage marketing – the Craft Beer Marketing Award (CBMA), symbolized by “the Crushie.”

Take a deep look into how current events will shift consumer behavior and marketer behavior.

What do a well-known sewing and crafting machine brand, a cutting-edge home improvement company, and a hip, state-of-the art cosmetics line have in common? Outstanding creative delivered by the EGC Group! The proof was evident in this year’s Telly Awards.

EGC is proud to be the main sponsor of the Long Island Music Hall of Fame “Supporting Health Care Heroes” Benefit Concert. The 90-minute concert will air this Sunday night and feature Long Island Music Hall of Fame Inductees including Joan Jett, Pat Benatar and Neil Giraldo, Blue Oyster Cult, LL Cool J, Debbie Gibson, Richie Cannata, Gary US Bonds, DMC and DJ Johnny Juice, Taking Back Sunday, Kurtis Blow, members of the Stray Cats, Dream Theater, Vanilla Fudge, and many other Long Island musicians to raise money to support the United Way of Long Island’s “United Together For Health Care Heroes.”

CEO of Reservations.com, Yatin Patel, discusses their company's comeback from the setback. 

Nicole Penn was among a group of professionals quoted in a recent Newsday special report that forecasted the challenges Long Island businesses can expect in the gradual phase to reopen.

Find out how the pandemic has affected the way people search as well as how to prepare your business for the post-COVID digital landscape.

Motivational business speaker, Bob Phibbs ("The Retail Doctor")covers topics that are relevant to the reopening of the marketplace.

How to effectively strategize messaging, content and delivery, and media options in the post-COVID world.

As the COVID-19 pandemic continues to impact the world, EGC Group recently came to the aid of a well-known local nonprofit, the United Way of Long Island, with a pro bono campaign – #BornUnited – consisting of a variety of promotional materials that included video, social media, print, and radio messaging.