Agency News

Glasshouse Fragrances, a beloved brand overseas, is now available in the U.S. 

Until this week, this high-end line of home and personal fragrances was only available in the Australia and in New Zealand. Now, the U.S. audience can enjoy these incredible and transformative scents. EGC is managing this e-commerce site and supportive marketing plans. Experience the brand and learn about their fragrances by visiting the website here.

Yes, the employee roster at EGC keeps growing. This month, we introduce new faces and a “boomerang” employee—someone who began at EGC, then left to work elsewhere, but returned.

Jennifer McLogan of CBS News recently reported on the dramatic increase in shopping that corresponds to the decrease in restrictions imposed by the pandemic, and EGC was on hand to explain this shift.

EGC will develop and be responsible for e-commerce management, paid search, PR, social media and creative support for Glasshouse Fragrances in the U.S.

Nicole Penn, President of EGC Group, published an article for Women in Retail, explaining steps businesses should take in transitioning their digital strategies, post-pandemic.

An article in “Good Company,” published by the U.S. Chamber of Commerce, included EGC President Nicole Penn’s observations how “Instagram buying” is benefiting smaller brands.

EGC scored a Silver Telly Award for Best Social Video Series for client Jovia Financial Credit Union. The campaign features Jo, who makes financial literacy entertaining and engaging.

Whether she’s conducting intensive research for clients or hiking outdoors, EGC Marketing Analyst Courtney Hanusch personifies dedication. Find out what inspires her…

In the cover story of Long Island Business News, EGC President Nicole Penn presented insights on the post-pandemic customer shopping experience—and expectations.

The second annual Craft Beer Marketing Awards (CBMAS) was streamed live on Zoom and Facebook this week to an enthusiastic and appreciative audience.

EGC President Nicole Penn wrote an article that was published in “Physicians Practice,” explaining how health practitioners can rebound and succeed in the post-COVID world.

As business at EGC Group grows, so does the list of our employees. No sooner did we announce new hires and promotions in March, when we are now proud to welcome…

EGC President Nicole Penn spoke to Newsday about how everyone from entrepreneurs to influencers can benefit from Clubhouse, the audio-only social media app.

Non-fungible tokens (NFTs) are everywhere. Nicole Penn, President of EGC Group, explained the secret ingredient that an NFT needs in order to be successful to Marketing Dive.

SmartBrief, a leader in targeted business news, recently published an article written by EGC President Nicole Penn about the challenges brick-and-mortar establishments face as business begins to pick up, post-pandemic.

EGC President Nicole Penn recently wrote an article for AiThority.com about NFTs (non-fungible tokens) and how this relatively new blockchain technology may influence the future of marketing.

Rob Cortigino is celebrating his 20-year anniversary at EGC. During that time, he has seen practically every changing trend that has influenced advertising. In his role as Web Developer at EGC, Rob is well-versed in all things digital. Find out what he thinks have been the greatest changes in advertising, and the role of working remotely in the COVID-19 era, among other topics.

As everyone at EGC keeps busy, and communicates by way of phone calls, emails, and Zoom meetings, it was decided that an in-person get-together was in order. Most of the staff gathered and caught up with each other in weather that was nothing short of perfect.

Did you know there are hidden treasures on Long Island? Jim McCune, Executive Director of EGC's Craft Beverage Division, explains what being creative has in common with treasure hunting.

With new clients and additional business come new opportunities. EGC warmly welcomes two additions to the staff, and congratulates two others on their recent promotions.