Agency News

In her more than 20 years at EGC Group, Angela Mertz has developed a laser-focused determination to exceed client expectations. Clients, in return, admire her ability to navigate the twists and turns of a campaign, and how to change course in order to enhance the effectiveness of these campaigns.

Vaughn College provides futureproof careers to its students. The EGC Group recently brought Vaughn’s website into the future with a smart and sleek redesign.

Like most companies, many franchise locations and small businesses count on local listings to drive web and in-store traffic. But what if local business owners aren’t properly maintaining key platforms, such as Google My Business (GMB)? Such was the case for Supercuts. Salons were in serious need of technical marketing support, as 41 percent of their local listings had address errors and 27 percent didn’t have a website listed.

Last Thursday (September 3), members of the EGC Group met for an informal get together – with social distancing guidelines in place – outside the Agency’s office in Melville. Many of the staff had not seen each other (outside of Zoom meetings) since mid-March, so this was indeed an enjoyable mini-reunion.

EGC has been crafting for a great cause during this pandemic. Find out how Tina Zhen, Senior Account Executive at EGC, combined inventiveness and practicality by using the Brother ScanNCut machine to create personalized face masks for kids as they venture back to school.

Angela Mertz, EGC’s VP of Integrated Marketing, shares insights into the new battle between Apple and Facebook, and what the impact will be on Facebook's audience targeting. 

EGC was able to secure client Brother International Corporation in InStyle Magazine, focusing on the pandemic’s impact on interest in sewing machines.

Despite the COVID-19 pandemic, learning and teaching must go on – and EGC saw to it that Summer Discovery Online made its new virtual sessions known. EGC’s efforts helped this client become the focus of an article in a Long Island-based periodical.

EGC just shot an engaging and informative video spot for Brother’s latest embroidery machine – the Entrepreneur Pro X PR1055X.

As the debate over whether or not schools should open continues, EGC’s PR department recently helped Apple Montessori Schools relay their approach to operating in the upcoming school year via a feature that was broadcast on News 12 New Jersey.

In the two years he has been with the EGC Group, Jim Pasqualone has quickly won over our clients with his expertise on paid search and proven track record in digital growth. Check out Jim’s insights on topics ranging from search in the COVID-19 era to EGC’s listing management platform: Raydeus.

EGC is working with client Gerber Finance in developing a new podcast entitled: “We Grow Together.” The podcast covers everything from partnerships and growth to profit and culture.

Forbes Magazine recently listed Jovia Financial Credit Union, a client of EGC Group, in its list of “America’s Best Credit Unions in Each State.” This is the second year in a row this Westbury-based organization has been placed on Forbes’ list. It also is the only credit union on Long Island to receive this distinction.

Thousands of brewers, marketers, and industry executives watched and participated in the first Craft Beer Marketing Awards (CBMAs). National publicity included major coverage including “Brewpublic,” a leading publication for the craft beverage industry.

In a time where working remotely and social distancing is necessary to stay safe, communicating a brand’s positioning has been more important than ever. With consumers spending more time online, they’re expecting fresh, relevant, and engaging content.

Learn how brands can reconnect to survive and thrive while helping customers navigate the new normal through this new era of storytelling.

Movies have Oscars. Music has Grammys. Television has Emmys. Now, introducing the award that recognizes excellence in craft beverage marketing – the Craft Beer Marketing Award (CBMA), symbolized by “the Crushie.”

Take a deep look into how current events will shift consumer behavior and marketer behavior.

What do a well-known sewing and crafting machine brand, a cutting-edge home improvement company, and a hip, state-of-the art cosmetics line have in common? Outstanding creative delivered by the EGC Group! The proof was evident in this year’s Telly Awards.

EGC is proud to be the main sponsor of the Long Island Music Hall of Fame “Supporting Health Care Heroes” Benefit Concert. The 90-minute concert will air this Sunday night and feature Long Island Music Hall of Fame Inductees including Joan Jett, Pat Benatar and Neil Giraldo, Blue Oyster Cult, LL Cool J, Debbie Gibson, Richie Cannata, Gary US Bonds, DMC and DJ Johnny Juice, Taking Back Sunday, Kurtis Blow, members of the Stray Cats, Dream Theater, Vanilla Fudge, and many other Long Island musicians to raise money to support the United Way of Long Island’s “United Together For Health Care Heroes.”