Agency Buzz

EGC is developing a digital social campaign for The Financial Gym, a financial services company geared toward helping young professional women get their finances in order. The goal of the “Meet Your B.F.F. (Best.Financial.Friend)” campaign is to encourage people to click on a social ad, which will redirect them to a landing page offering the opportunity of signing up for a “warm-up” call with The Financial Gym, giving them an introduction to its services.

EGC’s social media coordinator, Haylee Pollack, attended Facebook Blueprint Live to learn about the newest social advertising tips and tricks on Facebook and Instagram. Facebook Blueprint Live is an exclusive, in-person workshop designed to teach and share the latest up-to-date trends on this social media platform. 

This week, members of the EGC team attended the annual Brother Dealer Back to Business Convention in Orlando, Florida. This was a particularly special event, as Brother celebrated its 110^th Anniversary, with “Celebrating Innovation” as the theme for this year’s meeting. And EGC proved equally innovative with the production of long-form video, social videos, and other marketing materials to help drive sales for Brother Authorized Dealers. The long-format video details how advanced features on the Luminaire XP not only help create dramatic, embroidered, quilted and sewn objects, but special memories as well. The video was then cut down to run as a series of social media units to reach a wider audience. Along with that, EGC created brochures, collateral and in-store signage.

EGC was honored to be part of Emerging Vision’s annual meeting in Grand Cayman. Here, members of the EGC team joined the Emerging Vision corporate team as well as franchisees and team members from Sterling Optical, Site For Sore Eyes, The Eye Gallery and Optica.

Planet Fitness has engaged EGC Group to promote grand openings through guerilla marketing and local media partnerships. EGC will be planning promotional and pop-up stunts, engaging influencers as well as securing key sponsorships and placing local strategic media to drive memberships to the new locations.

Newsday: Customer expectation of free returns puts the squeeze on small retailers

July 9, 2018 (Melville, NY) – EGC Group is proud to announce new client partners and national creative awards for its growing healthcare and wellness marketing group:

June 8, 2018, By Jim McCune

April 30, 2018, By Jim McCune

NYU Winthrop Hospital, a 591-bed university-affiliated medical center, has selected The EGC Group as its Digital Marketing Agency after an extensive agency search. EGC will be providing a full suite of digital marketing services, including paid search and display advertising, social media, web development, and other digital marketing programs.

April 20, 2018 (MELVILLE, NY) – EGC Group is proud to announce the agency won six Gold Awards from the 33rd Annual Educational Advertising Awards (EduADAWARDS) for the Agency’s work on Vaughn College’s “Be Futureproof” campaign. Awards are given to those entrants whose programs and materials display exceptional quality, creativity and message effectiveness.

EGC is proud to partner with the NYPD Detectives’ Endowment Association (DEA), and honored to completely redesign and rebuild their website. Our goal was to keep all NYC Detectives – active and retired – up-to-date with the latest news, events, and information.

As the retail giant raises fees to handle some merchandise, sellers must be strategic in their use of the site, experts say.

In January Facebook once again announced it is changing its algorithms, and organizations – businesses, brands and media – that hope to reach their target market must adapt, experts say.

For EGC Group, A Wink And A KISS And A Really Big Deal

January 23, 2018 (MELVILLE, NY) – EGC Group is proud to announce they have expanded their partnership with KISS Products, one of the world’s largest manufacturers and distributors of professional quality beauty products. Last year, EGC was selected as the digital marketing agency for KISS Products’ 2017 digital campaign for lashes.

December 20, 2017 (MELVILLE, NY) – EGC Group, a New York-based, full-service digital and marketing agency, is excited to announce that it continues to expand its team as we welcome in a new year.

Bloomingdale’s to unveil renovation at Roosevelt Field

New pitch niche: ‘Influencers’ tout products to social media followers

On Wednesday, July 19, the EGC Social Team was fortunate enough to attend Facebook’s latest Discover Growth Event, held at the AXA Production and Event Center in New York City. The event featured key learnings and industry insights from a variety of panelists, namely Gary Vaynerchuk, CEO of VaynerMedia and VaynerSports, who shed light on the beauty behind putting advertising dollars towards Facebook and Instagram for maximum brand engagement and overall profit.