Agency News

Rob Cortigino is celebrating his 20-year anniversary at EGC. During that time, he has seen practically every changing trend that has influenced advertising. In his role as Web Developer at EGC, Rob is well-versed in all things digital. Find out what he thinks have been the greatest changes in advertising, and the role of working remotely in the COVID-19 era, among other topics.

As everyone at EGC keeps busy, and communicates by way of phone calls, emails, and Zoom meetings, it was decided that an in-person get-together was in order. Most of the staff gathered and caught up with each other in weather that was nothing short of perfect.

Did you know there are hidden treasures on Long Island? Jim McCune, Executive Director of EGC's Craft Beverage Division, explains what being creative has in common with treasure hunting.

With new clients and additional business come new opportunities. EGC warmly welcomes two additions to the staff, and congratulates two others on their recent promotions.

EGC was featured in Ad Age on what you can learn from the scandal involving YouTuber David Dobrik and what to look out for in managing your influencer relationships.

Raydeus was featured in TechRepublic as an innovative platform that lets businesses manage their local digital presence.

Caitlin Scarola has the distinction of being a “boomerang employee” of EGC, in that she worked here for several years, then left for a different position elsewhere, but returned to this Agency to serve the needs of our clients. Find out why Caitlin made the decision to come back to EGC, as well as what she hopes to learn and the future trends she is looking forward to implement for her clients.

The Medical Society of the State of New York (MSSNY) has hired EGC for advertising and marketing services.

EGC was tasked with creating a social media video series for Jovia Financial Credit Union, where they could highlight the friendly and personal side of their brand while also sharing valuable financial information. Meet Jo from Jovia…

Meet Jackie DiBella, Account Manager at EGC Group, who is as equally expert at creating delicious gourmet delicacies as she is at executing effective marketing strategies.

In his 20-year career in the digital landscape, Steve Castro has seen it all, and has firsthand knowledge of everything from why a website works or why it might not, and other technicalities of the internet. Check out what Steve has to say on these topics – especially the importance of why businesses must be aware of the legal regulations and laws of compliance that must be followed when creating their websites.

What do playing the drums and coding for web pages have in common? Rob Curry, web developer at EGC has the answer below...

EGC is starting the new year with, fittingly, the announcement of a new job opening. Our client work in web design and development continues to grow, and so we are currently seeking someone to fill an open position: Part-Time / Freelance Web Developer.

The EGC Group represents a diverse roster of clients in verticals that include retail, education, automotive, healthcare, and legal, among others. It takes a versatile account supervisor to be able to handle clients in such a wide a range of industries. Meet Tony Pasquairello, who has this kind of versatility. Tony discusses his extensive career at EGC, the shift from traditional to digital advertising, and also offers advice to younger professionals.

Fans and followers of the Craft Beer Marketing Awards (CBMAs) can now listen in to the experiences and insights of professionals in the craft beverage industry. Presenting “Marketing On Tap,” the official CBMAs podcast, sponsored by EGC.

By day, Jonathan Baker proofreads, copy edits, and writes words for EGC. By night (pre-pandemic), he said words onstage when he performed before live audiences.

Earlier this week, on Giving Tuesday, EGC contributed to client Gerber Finance’s mission of raising money for the HOPE-Full Kids Program, which provides meals to children facing food insecurity.

In the new normal where many people are working from home, it can be challenging to evenly manage a work/life balance, which has become necessary like never before. Christie Bacchioni, Digital Account Manager at EGC, offers her insights gleaned from personal experience at being a wife, mother, and home-based professional, along with observations on how consumer behavior has changed during the era of COVID-19.

Nicole Penn, President of EGC Group, offered her insights to Newsday on how the changes brought on by the COVID-19 pandemic have made it necessary for businesses to truly connect with their customer base via personalization and by providing a smooth, convenient shopping experience.

In July, The Content Studio at EGC began recording the “We Grow Together” podcast for client Gerber Finance. Since then, new episodes have regularly been produced and posted to provide interested listeners with financial advice. The various topics have covered company culture, how to pivot in the COVID-19 pandemic, sustaining growth, what to plan for in making a turnaround, and everything that’s needed to know about asset-based lending. Listen to current and past podcasts of "We Grow Together" on the Gerber Finance website by clicking here or on the image below.