Job Opportunities
Integrated Media Planner / Media Buyer
Melville, NY (Hybrid)
The Role
The EGC Group is a fast-paced, steadily growing company seeking an experienced media professional. This position is an integrated media planning role within a well respected and established media department, and is responsible for the development and execution of media strategies for a range of clients. The position will operate collaboratively with the entire Agency team, and interface regularly with clients. Additionally, you will work closely with the media team including the VP of Integrated Media.
Our ideal candidate is a problem solver, highly motivated, and adaptable to the ever-changing media world. They are optimistic, proactive, and they seek out new and better ways to get.
Responsibilities
- You will research, develop, present and execute media plans and buys consisting of both offline and online channels and concepts (display, social, TV, cable, radio) supporting campaign objectives and strategies.
- You will develop and execute these integrated plans based on collaboration with the EGC group account team and the EGC Group’s VP of Integrated Media.
- You will have significant client-facing opportunities and be the day-to-day media specialist for your assigned clients.
- Develop strong rationale for tactical recommendations based on industry benchmarks and historical performance.
- Media execution project management, including asset tracking/trafficking, process control/adherence, and QC monitoring.
- Continually monitor campaign performance and delivery in support of cyclical performance reporting while maintaining up-to-date and accurate log of changes.
- Support with campaign reporting presentations and analysis for all media activity.
- Keep a performance mindset providing team with observations, trends and insights on activity in market.
- You should have a strong commitment to client satisfaction within your areas of expertise.
Qualifications
- Minimum 3+ years’ experience in a media role with a marketing company or advertising agency.
- Strong knowledge and understanding of TV, Print, Radio, OTT, Digital, Social Media (Facebook, Instagram, Pinterest, Twitter, TikTok, LinkedIn).
- Excellent presentation, communication, and interpersonal skills.
- Ability to collaborate and build inter-agency relationships.
- Comfortable speaking to mid- and high-level client contacts.
- Organized and diligent, specifically managing deadlines for multiple projects.
- Excellent numerical aptitude to manage budgets, invoicing, etc.
- Must be a self-starter with initiative and have a positive, proactive attitude.
- Strong computer skills including Microsoft Office (especially Excel, and PowerPoint).
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Jr. Paid Digital Support
Melville, NY (Hybrid)
The Role
Looking for all levels of paid search/digital media experience to help with the continued growth of our digital team. If you want to be a part of handling multi-channel programs for clients across e-commerce, lead-generation and more, please apply! These roles provide the opportunity to learn multiple digital disciplines beyond paid search/media, where you will work closely with creative/web development teams and look holistically at the digital landscape.
Responsibilities
- Perform daily account management of paid digital campaigns across Google, Bing, Facebook and other platforms for a variety of clients.
- Functions to include: keyword generation, ad copywriting, bid monitoring, and other daily paid search responsibilities.
- Manage display and video opportunities across search/video/social channels to drive upper-funnel awareness.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and other facets of paid media in accordance with client goals.
- Assist in building monthly client reporting for key metrics and goals included in the campaigns.
- Communicate regularly with clients on status, budget, deliverables and performance.
Qualifications
- Outstanding ability to think creatively and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to digital marketing initiatives and achieving client goals.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.
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Digital Marketing Intern
Melville, NY (Hybrid)
Job Summary
In this collaborative, paid internship role, you will get a chance to learn important skills and gain professional experience by supporting our team on digital marketing campaigns for their clients. Applicants should be current students in a bachelor’s degree program.
Tasks and Skills You Will Be Trained On
- Assist with social media campaigns
- Assist with email campaigns
- Assist with search engine optimization and Google My Business Posts
- Assist with web development projects
- Produce and proofread website content
- Collect and report data from marketing campaigns
- Complete other administrative tasks as needed
Skills
- Prior internship experience not required
- Strong verbal and written communication skills
- Proficiency with word processing, spreadsheet and presentation software
- Ability to quickly learn and process information
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Art Director
Melville, NY and Remote
The Role
EGC is hiring for an Art Director with 5+ years of agency experience. We are looking for a well-rounded creative with an advanced skill set who will play an active role in concepting, hands-on design, and video/photo production. You love to collaborate with a team but can also tackle and self-manage projects on your own, and have excellent presentation skills.
Required Skills
- Strong verbal and visual communication
- Deep understanding of retail marketing and consumer experiences
- Expertise with Adobe Creative Cloud including Illustrator, Photoshop, and InDesign
- Understanding of the social platforms and their advertising capabilities
- Experience campaign development
- Social/digital executions
- Basic understanding of front-end web and interactive
- Video production & storyboarding, and photo styling/overseeing shoots
- Excellent client-facing presentation skills a must
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Social Media Manager
Job Description
EGC is currently looking for a qualified Social Media Manager to join our team!
The ideal candidate would have experience with all social media, video, imagery, strategy, data analytics, and marketing campaigns.
Responsibilities:
- Fully manage, plan and execute digital media campaigns on social media platforms.
- Serve as social platform subject matter expert – understanding trends and working with teams to implement findings into strategies quickly and efficiently.
- Coordinate with Marketing, PR and Communications teams to ensure brand consistency.
- Work with our in-house creative teams to create engaging video, copy and photography assets.
- Monitor and report on feedback and online reviews.
Requirements
- 3-4 years of experience in social media management, with hands on experience with Facebooks Business Manager.
- Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter).
- Ability to identify and track relevant community and engagement metrics.
- Excellent verbal communication and written skills.
- Ability to interpret website traffic and online customer engagement metrics with Google Analytics.
- Knowledge of online marketing and marketing channels.
- Ability to write social captions across all current social media platforms.
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Account Supervisor
The Role
As an Account Supervisor, you will be the key relationship manager for the client, responsible for both strategy and execution, managing a group of accounts.
This position requires marketing planning, and skills required to make proactive suggestions to grow a client’s business.
This position will also draw on project management skills, including project briefing, scope and management.
You Will Be
- Managing the client relationship and act as the lead point of contact
- Seeking opportunities to advance the client relationship and identify new business opportunities
- Developing a deep understanding of each client’s business, industry, and competition
- Bringing strategic and innovative ideas to clients and working with the EGC team to execute
- Leading weekly client status calls, quarterly business reviews, and other client meetings
- Leading the development of integrated marketing plans across multiple channels
- Interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement
- Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
- Serving as quality control for all deliverables
- Guiding the client through media landscape, serving as a consultant on industry changes and news
You Must Have
- 5-7 years’ experience working in a mid-size advertising agency environment
- Experience working with consumer and retail brands
- Bachelor’s degree in Marketing, Communications, or related field
- Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
- Experience in Google Analytics
- The ability to work in a “team structure” that fosters collaboration
- An energetic attitude and be passionate about your career
- A proactive and positive workstyle
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Digital Account Manager
The Job
The Digital Account Manager is responsible for the strategic direction and analysis of digital campaigns and activities. Duties include managing and maintaining client relationships, developing new strategies for client campaigns, and overseeing the quality and performance of marketing campaigns. Digital tactics include SEO, PPC, display, paid social and content creation.
Responsibilities & Duties
- Assist in managing client relationships, which includes educating clients on digital concepts, best practices and trends, and helping to set expectations.
- Oversee quality of deliverables and timeline for digital campaigns.
- Ensure proper tracking is in place for digital campaigns.
- Manage vendor relationships, which includes overseeing performance and understanding their specific role in client businesses.
- Analyze weekly campaign results, anticipate client questioning, and deliver client status reports.
- Screen new opportunities for clients both internally and
- Perform digital audits for new business opportunities.
- Partner with cross-functional account teams including creative, planning, development and media to see campaigns through to completion.
- Manage and update monthly client digital media budget.
- Support the agency with other duties as needed.
About You
- Bachelor's degree or equivalent in Advertising, Marketing or Journalism.
- 2+ years of experience in Digital Account Management.
- Proven work experience as a Digital Account Manager.
- Hands-on experience with SEO/SEM and CRM software.
- Experience in implementing and optimizing Google AdWords campaigns.
- In-depth knowledge of search engine optimization best-practices.
- Experience with Google Analytics.
- Experience with paid social campaigns (Facebook and Instagram).
- Experience in digital media planning and buying.
- Excellent presentation skills and being comfortable speaking in client/project meetings.
- In-depth understanding of online marketing tools and social media platforms.
- Experience with customer service and account management.
- Excellent verbal and written communication skills.
- Strong analytical skills.
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Paid Search/Digital Media Positions
Reports to: VP of Integrated Media
Job Description
Looking for all levels of paid search/digital media experience to help with the continued growth of our digital team. If you want to be a part of handling multi-channel programs for clients across ecommerce, lead-generation and more, please apply! These roles provide the opportunity to learn multiple digital disciplines beyond paid search/media, working closely with creative/web development teams and looking holistically at the digital landscape.
Essential Duties and Responsibilities
- Perform daily account management of paid digital campaigns across Google, Bing, Facebook and more for a variety of clients.
- Functions to include: keyword generation, ad copy writing, bid monitoring and other daily paid search responsibilities.
- Manage display and video opportunities across search/video/social channels to drive upper-funnel awareness.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and other facets of paid media in accordance with client goals.
- Assist in building monthly client reporting for key metrics and goals included in the campaigns.
- Communicate regularly with clients on status, budget, deliverables and performance.
Essential Qualifications
- Outstanding ability to think creatively and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to digital marketing initiatives and achieving client goals.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.
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