Job Opportunities

Paid Search Manager

Reports to: VP of Integrated Media

Job Description

Creatively and effectively manage and optimize PPC campaigns to generate maximum ROI for our clients.

Essential Duties and Responsibilities

• Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage and maintain updates for large keyword lists and multiple Clients/campaigns.
• Provide creative copy suggestions and graphical ad templates.
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.

Education and Essential Qualifications

• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.
• Bachelor's degree from an accredited university with an overall GPA of 3.2 or higher.
• 3-5 years experience managing Google AdWords/PPC campaigns.
• Goodle AdWords Certification Completion.
• Knowledge of Google Analytics.

Art Director

Job Description

EGC is hiring for an Art Director with 5+ years of agency experience. We are looking for a well-rounded creative with an advanced skill set who will play an active role in concepting, hands-on design, and video/photo production. You love to collaborate with a team but can also tackle and self-manage projects on your own, and have excellent presentation skills.

Required Skills

• Strong verbal and visual communication
• Deep understanding of retail marketing and consumer experiences
• Expertise with Adobe Creative Cloud including Illustrator, Photoshop, and InDesign
• Understanding of the social platforms and their advertising capabilities
• Experience campaign development, social/digital executions and production, basic understanding of front-end web and interactive, video production & storyboarding, and photo styling/overseeing shoots.
• Excellent client-facing presentation skills a must

Please provide a link to your portfolio along with your resume.

This position is for full-time, in-house placement in Melville, NY. Benefits include paid holidays, flex time, and your birthday off, 401K match, medical benefits, and a great environment with fun, hardworking people. Equal opportunity employer.

Social/Digital Content Creator

Job Description

Responsible for creating and delivering creative social campaigns, maximizing  opportunities for engagement, conversation and brand building. This candidate must be able be able to write copy independently and produce quality images and social video content.

Roles & Responsibilities

• Develop, design, plan and execute media assets and campaigns for Twitter, Facebook, Instagram, Snapchat, YouTube and other emerging social media channels.
• Responsible for creative production to include short video formats as well as static image content.
• Oversee production and implementation of social campaigns, regular social media calendar content and real time marketing opportunities.
• Moderate user-generated content and ignite and develop social conversations in partnerships with Community Managers and social media team members.
• Lead efforts in the planning, development and implementation of brand voice, social media strategies, editorial calendars and concept ideation.
• Collaborate paid media team to ensure alignment between digital and traditional media communications and campaigns.

Digital Media Specialist

Job Description

EGC is seeking an enthusiastic and driven Digital Media Specialist to join our marketing team.

Role & Responsibilities

• Create proposals and digital media campaigns demonstrating the value proposition of our media products – providing unique first-party insights and tailoring media packages to satisfy each clients’ objectives and needs
• Coordinate and manage the creation of all digital Assets with the in-house creative team (content such as banner ad units, website updates, blogs, press releases and podcasts, infographics, videos etc.)
• Manage campaign budgets for clients, negotiating costs for elements such as advertising spaces or social media campaigns to ensure they're within the budget allocated to each channel
• Running point on daily account management tasks, answering inbound client requests, monitoring live campaigns, and sending deliverables
• Ensuring that projects are done according to specification, effectively serving the role for which they are produced and within budget
• Implement and maintain social media strategies and budgets
• Liaise with Marketing, Sales and Product development teams
• Suggest strategies and methods for improvement
• Regularly track and get insights into competitors' strategies
• Develop and monitor ROI and KPIs
• Stay up-to-date with digital media technologies and latest trends

Job Requirements

• Familiarity with Google AdWords and Facebook Manager, or other experience managing online advertising campaigns
• Excellent written and oral communication, organizational, and analytical skills
• Very strong interpersonal skills and the ability to build relationships easily and with authenticity
• Experienced with Microsoft Office (specifically Excel and PowerPoint)
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• BSc degree in Marketing, Digital media or relevant field

Digital Account Manager

The Job

The Digital Account Manager is responsible for the strategic direction and analysis of digital campaigns and activities. Duties include managing and maintaining client relationships, developing new strategies for client campaigns, and overseeing the quality and performance of marketing campaigns. Digital tactics include SEO, PPC, display, paid social and content creation.

Responsibilities & Duties

• Assist in managing client relationships, which includes educating clients on digital concepts, best practices and trends, and helping to set expectations.
• Oversee quality of deliverables and timeline for digital campaigns.
• Ensure proper tracking is in place for digital campaigns.
• Manage vendor relationships, which includes overseeing performance and understanding their specific role in client businesses.
• Analyze weekly campaign results, anticipate client questioning, and deliver client status reports.
• Screen new opportunities for clients both internally and
• Perform digital audits for new business opportunities.
• Partner with cross-functional account teams including creative, planning, development and media to see campaigns through to completion.
• Manage and update monthly client digital media budget.
• Support the agency with other duties as needed.

About You

• Bachelor's degree or equivalent in Advertising, Marketing or Journalism.
• 2+ years of experience in Digital Account Management.
• Proven work experience as a Digital Account Manager.
• Hands-on experience with SEO/SEM and CRM software.
• Experience in implementing and optimizing Google AdWords campaigns.
• In-depth knowledge of search engine optimization best-practices.
• Experience with Google Analytics.
• Experience with paid social campaigns (Facebook and Instagram).
• Experience in digital media planning and buying.
• Excellent presentation skills and being comfortable speaking in client/project meetings.
• In-depth understanding of online marketing tools and social media platforms.
• Experience with customer service and account management.
• Excellent verbal and written communication skills.
• Strong analytical skills.

Part-Time Fall Internship in Social Media

We are looking for an organized, creative, and strategic Social Media intern to join us for the spring. This internship provide hands-on experience in social media marketing and advertising where you will learn valuable skills in our collaborative and creative environment. Tasks include: content and copy development, community management, competitive analysis, post scheduling, and ad development/strategic research. Our intern will have the opportunity to learn both organic and paid sides of the social media process, and actively participate in the development and execution of ideas on a variety of social platforms.