Job Opportunities
Email Developer
Temp-to-Perm
Melville, NY (Hybrid)
The Role
EGC Group is seeking an Email Developer to code and test email campaigns for our clients on various platforms. The ideal candidate will have a strong understanding of HTML/CSS, email marketing best practices, and email deliverability. Workload can range from 10-20 emails per week.
Requirements:
- Develop responsive email templates that are compliant with email marketing best practices.
- Ability to code templates manually (i.e. without the use of drag-and-drop template builders)
- Test emails and troubleshoot display issues for compatibility with different email clients and devices.
- Strong attention to detail, such as ensuring the accuracy of tracking UTMs, ALT text, subject line, etc.
- Experience with email marketing platforms such as MailChimp, Constant Contact, Vertical Response, Hubspot, and Campaign Monitor.
- Ability to code for Dark Mode, and advise designers on best practices.
- Must be able to multitask, as well as stay within the allotted time budget.
Samples of previous work should be sent along with your resume. You will be required to code a sample email as a test to assess your skill level.
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Associate Creative Director (ACD) Copywriter
Melville, NY (Hybrid)
The Role
The ACD Copywriter will be responsible for creating engaging concepts and content for our diverse portfolio of clients. The Copywriter must have excellent verbal and communication skills, along with the versatility to communicate with clients who are digitally-savvy as well as those who are not. This position will be a client-facing role, so presentation skills are a must. This candidate will work closely with the Creative Director, but must also be able to concept and work independently.
Primary Responsibilities
We are looking for an ACD Copywriter who is positive, motivated and energetic. This person will elevate the brand of each of our customers by creating exceptional content within the digital space. Our portfolio of clients is very diverse. From healthcare to education, among other industries, we need someone who understands brand integration across website copy, social, and email. Having the versatility to write in many voices, tones and styles is paramount.
This Successful Candidate Will Possess These Following Skills:
- Strong concept development and exceptional writing and communication ability.
- The patience and stamina to oversee projects from concept to completion.
- Communicate and provide direction to other creatives.
- Understanding of the digital landscape and its copy requirements.
- The ability to adapt writing to different tones and styles.
- Create effective content (e.g., short, long, and medium form) that includes website copy, resource guides, whitepapers, blog posts, articles, video scripts, storyboards, ads and press releases, among types of material.
- The ability to work effectively with the strategy and account team for developing documents that align with a project’s goals at kick-off.
- Comprehend the overall strategy of a campaign and understand each client’s goals and objectives, along with providing strategic content recommendations.
- Presents work and ideas clearly to client and internal teams.
- Turn complex topics into simple, easy-to-understand content.
- Is aware of deadlines and is detail oriented.
Requirements Include:
- Bachelor’s degree in English, Communications, Marketing or related field.
- 5+ years of experience in web and content marketing.
- Experience with having worked on large accounts or national brands.
- Strong ability to communicate to the internal team and interact directly with clients.
- Detail-oriented and an excellent problem-solver. Self-starter who can multi-task and juggle many simultaneous priorities.
- Meticulous with details and quality.
- The ability to prioritize workload and estimate the delivery of a project.
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Jr. Paid Digital Support
Melville, NY (Hybrid)
The Role
Looking for all levels of paid search/digital media experience to help with the continued growth of our digital team. If you want to be a part of handling multi-channel programs for clients across e-commerce, lead-generation and more, please apply! These roles provide the opportunity to learn multiple digital disciplines beyond paid search/media, where you will work closely with creative/web development teams and look holistically at the digital landscape.
Responsibilities
- Perform daily account management of paid digital campaigns across Google, Bing, Facebook and other platforms for a variety of clients.
- Functions to include: keyword generation, ad copywriting, bid monitoring, and other daily paid search responsibilities.
- Manage display and video opportunities across search/video/social channels to drive upper-funnel awareness.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and other facets of paid media in accordance with client goals.
- Assist in building monthly client reporting for key metrics and goals included in the campaigns.
- Communicate regularly with clients on status, budget, deliverables and performance.
Qualifications
- Outstanding ability to think creatively and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to digital marketing initiatives and achieving client goals.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.
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Digital Marketing Intern
Melville, NY (Hybrid)
Job Summary
In this collaborative, paid internship role, you will get a chance to learn important skills and gain professional experience by supporting our team on digital marketing campaigns for their clients. Applicants should be current students in a bachelor’s degree program.
Tasks and Skills You Will Be Trained On
- Assist with social media campaigns
- Assist with email campaigns
- Assist with search engine optimization and Google My Business Posts
- Assist with web development projects
- Produce and proofread website content
- Collect and report data from marketing campaigns
- Complete other administrative tasks as needed
Skills
- Prior internship experience not required
- Strong verbal and written communication skills
- Proficiency with word processing, spreadsheet and presentation software
- Ability to quickly learn and process information
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Art Director
Melville, NY and Remote
The Role
EGC is hiring for an Art Director with 5+ years of agency experience. We are looking for a well-rounded creative with an advanced skill set who will play an active role in concepting, hands-on design, and video/photo production. You love to collaborate with a team but can also tackle and self-manage projects on your own, and have excellent presentation skills.
Required Skills
- Strong verbal and visual communication
- Deep understanding of retail marketing and consumer experiences
- Expertise with Adobe Creative Cloud including Illustrator, Photoshop, and InDesign
- Understanding of the social platforms and their advertising capabilities
- Experience campaign development
- Social/digital executions
- Basic understanding of front-end web and interactive
- Video production & storyboarding, and photo styling/overseeing shoots
- Excellent client-facing presentation skills a must
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Account Supervisor
The Role
As an Account Supervisor, you will be the key relationship manager for the client, responsible for both strategy and execution, managing a group of accounts.
This position requires marketing planning, and skills required to make proactive suggestions to grow a client’s business.
This position will also draw on project management skills, including project briefing, scope and management.
You Will Be
- Managing the client relationship and act as the lead point of contact
- Seeking opportunities to advance the client relationship and identify new business opportunities
- Developing a deep understanding of each client’s business, industry, and competition
- Bringing strategic and innovative ideas to clients and working with the EGC team to execute
- Leading weekly client status calls, quarterly business reviews, and other client meetings
- Leading the development of integrated marketing plans across multiple channels
- Interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement
- Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
- Serving as quality control for all deliverables
- Guiding the client through media landscape, serving as a consultant on industry changes and news
You Must Have
- 5-7 years’ experience working in a mid-size advertising agency environment
- Experience working with consumer and retail brands
- Bachelor’s degree in Marketing, Communications, or related field
- Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
- Experience in Google Analytics
- The ability to work in a “team structure” that fosters collaboration
- An energetic attitude and be passionate about your career
- A proactive and positive workstyle
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Digital Account Manager
The Job
The Digital Account Manager is responsible for the strategic direction and analysis of digital campaigns and activities. Duties include managing and maintaining client relationships, developing new strategies for client campaigns, and overseeing the quality and performance of marketing campaigns. Digital tactics include SEO, PPC, display, paid social and content creation.
Responsibilities & Duties
- Assist in managing client relationships, which includes educating clients on digital concepts, best practices and trends, and helping to set expectations.
- Oversee quality of deliverables and timeline for digital campaigns.
- Ensure proper tracking is in place for digital campaigns.
- Manage vendor relationships, which includes overseeing performance and understanding their specific role in client businesses.
- Analyze weekly campaign results, anticipate client questioning, and deliver client status reports.
- Screen new opportunities for clients both internally and
- Perform digital audits for new business opportunities.
- Partner with cross-functional account teams including creative, planning, development and media to see campaigns through to completion.
- Manage and update monthly client digital media budget.
- Support the agency with other duties as needed.
About You
- Bachelor's degree or equivalent in Advertising, Marketing or Journalism.
- 2+ years of experience in Digital Account Management.
- Proven work experience as a Digital Account Manager.
- Hands-on experience with SEO/SEM and CRM software.
- Experience in implementing and optimizing Google AdWords campaigns.
- In-depth knowledge of search engine optimization best-practices.
- Experience with Google Analytics.
- Experience with paid social campaigns (Facebook and Instagram).
- Experience in digital media planning and buying.
- Excellent presentation skills and being comfortable speaking in client/project meetings.
- In-depth understanding of online marketing tools and social media platforms.
- Experience with customer service and account management.
- Excellent verbal and written communication skills.
- Strong analytical skills.
APPLY
Paid Search/Digital Media Positions
Reports to: VP of Integrated Media
Job Description
Looking for all levels of paid search/digital media experience to help with the continued growth of our digital team. If you want to be a part of handling multi-channel programs for clients across ecommerce, lead-generation and more, please apply! These roles provide the opportunity to learn multiple digital disciplines beyond paid search/media, working closely with creative/web development teams and looking holistically at the digital landscape.
Essential Duties and Responsibilities
- Perform daily account management of paid digital campaigns across Google, Bing, Facebook and more for a variety of clients.
- Functions to include: keyword generation, ad copy writing, bid monitoring and other daily paid search responsibilities.
- Manage display and video opportunities across search/video/social channels to drive upper-funnel awareness.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and other facets of paid media in accordance with client goals.
- Assist in building monthly client reporting for key metrics and goals included in the campaigns.
- Communicate regularly with clients on status, budget, deliverables and performance.
Essential Qualifications
- Outstanding ability to think creatively and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to digital marketing initiatives and achieving client goals.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.
APPLY
Public Relations Manager
The Role
The EGC Group is seeking an agency side Public Relations Manager, who will be responsible for leading client strategies. The ideal candidate will have experience in a wide range of PR functions, as well as have existing, positive relationships with media professionals.
Key Responsibilities
- Thought leadership and planning surrounding client strategies and campaigns
- Writes press releases and prepares information for the media to promote clients.
- Responds to requests for interviews and information from the media.
- Establishes and maintains cooperative relationships with consumer, community, employee, and public interest groups.
- Plans or directs the development of programs to maintain favorable public and stakeholder views of the organization’s agenda and accomplishments.
- Coaches client reps in effective communication with the public and employees.
- Analyzes the organization’s objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, services.
- Maintains the organization’s image and identity.
- Drafts speeches and schedules interviews.
- Prepares and edits organizational materials, including employee newsletters and other publications for internal and external audiences.
- Collaborates with clients to identify trends and evaluate advertising to determine whether it is in sync with the organization’s public relation efforts.
- Identify and organize promotional events such as press conferences, conferences and speaking engagements.
Qualifications
- 5+ years of experience in a PR or communications role
- BA in Public Relations, Journalism, Communications, English, Marketing or a related field is preferred
- Verbal and written communication excellence, with attention to detail
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