Job Opportunities

SEO Specialist

Job Description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Roles & Responsibilities

• Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
• Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
• Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
• Participate in the development or implementation of online marketing strategy.
• Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
• Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
• Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
• Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
• Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
• Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
• Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
• Collaborate with other EGC staff to integrate and complement marketing strategies across multiple sales channels.

Job Requirements

• Bachelor’s Degree in Marketing or related field.
• Minimum 1 year in SEO role.
• Experience with Microsoft Office Suite; Google Analytics, AdWords, HubSpot, Moz, WebCEO, and Tag Manager.
• Ability to analyze how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
• Ability to identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
• Strong attention to detail.

Paid Search Manager

Reports to: VP of Integrated Media

Job Description

Creatively and effectively manage and optimize PPC campaigns to generate maximum ROI for our clients.

Essential Duties and Responsibilities

• Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage and maintain updates for large keyword lists and multiple Clients/campaigns.
• Provide creative copy suggestions and graphical ad templates.
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.

Education and Essential Qualifications

• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.
• Bachelor's degree from an accredited university with an overall GPA of 3.2 or higher.
• 3-5 years experience managing Google AdWords/PPC campaigns.
• Goodle AdWords Certification Completion.
• Knowledge of Google Analytics.

Copywriter

Job Description

EGC is searching for a Copywriter to generate great ideas that live in cross platform executions. This role will be responsible for supporting the creative process from ideation to development. You should have the ability to understand the “big picture” and offer macro-level creative solutions to current and prospective clients. Experience in brand marketing and client relations is desired. Candidates must be passionate about delivering and executing innovative ideas and experiences.

Roles & Responsibilities

• Must be able to create or collaborate to develop consumer campaign concepts for, but not limited to: TV, Digital, Social, Print
• Write copy that:
  • Bold, fresh and inspires action.
  • Is concise, clear, creative, and supportable
  • Writes headlines, subheads and body copy
  • Works with supervisor and/or art director to develop creative strategies, develop concepts, and may be called on to act as creative lead on proposed projects
  • Reviews/presents copy to senior team members to ensure adherence to strategic focus and tone
  • Demonstrates an ability to think visually

Background/Skills

• Bachelor's degree preferred
• 3-5 years experience in an advertising or marketing agency
• Possesses an inquisitive mind, asks relevant questions in the search for insights
• Demonstrates a strong work ethic and a can-do attitude
• Is detail oriented with a strong ability to research and problem solve
• Learns quickly and possesses a continuous learning mentality
• Displays strong interpersonal skills and a willingness to collaborate

Social/Digital Content Creator

Job Description

Responsible for creating and delivering creative social campaigns, maximizing  opportunities for engagement, conversation and brand building. This candidate must be able be able to write copy independently and produce quality images and social video content.

Roles & Responsibilities

• Develop, design, plan and execute media assets and campaigns for Twitter, Facebook, Instagram, Snapchat, YouTube and other emerging social media channels.
• Responsible for creative production to include short video formats as well as static image content.
• Oversee production and implementation of social campaigns, regular social media calendar content and real time marketing opportunities.
• Moderate user-generated content and ignite and develop social conversations in partnerships with Community Managers and social media team members.
• Lead efforts in the planning, development and implementation of brand voice, social media strategies, editorial calendars and concept ideation.
• Collaborate paid media team to ensure alignment between digital and traditional media communications and campaigns.

Digital Media Specialist

Job Description

EGC is seeking an enthusiastic and driven Digital Media Specialist to join our marketing team.

Role & Responsibilities

• Create proposals and digital media campaigns demonstrating the value proposition of our media products – providing unique first-party insights and tailoring media packages to satisfy each clients’ objectives and needs
• Coordinate and manage the creation of all digital Assets with the in-house creative team (content such as banner ad units, website updates, blogs, press releases and podcasts, infographics, videos etc.)
• Manage campaign budgets for clients, negotiating costs for elements such as advertising spaces or social media campaigns to ensure they're within the budget allocated to each channel
• Running point on daily account management tasks, answering inbound client requests, monitoring live campaigns, and sending deliverables
• Ensuring that projects are done according to specification, effectively serving the role for which they are produced and within budget
• Implement and maintain social media strategies and budgets
• Liaise with Marketing, Sales and Product development teams
• Suggest strategies and methods for improvement
• Regularly track and get insights into competitors' strategies
• Develop and monitor ROI and KPIs
• Stay up-to-date with digital media technologies and latest trends

Job Requirements

• Familiarity with Google AdWords and Facebook Manager, or other experience managing online advertising campaigns
• Excellent written and oral communication, organizational, and analytical skills
• Very strong interpersonal skills and the ability to build relationships easily and with authenticity
• Experienced with Microsoft Office (specifically Excel and PowerPoint)
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• BSc degree in Marketing, Digital media or relevant field

Digital Account Manager

The Job

The Digital Account Manager is responsible for the strategic direction and analysis of digital campaigns and activities. Duties include managing and maintaining client relationships, developing new strategies for client campaigns, and overseeing the quality and performance of marketing campaigns. Digital tactics include SEO, PPC, display, paid social and content creation.

Responsibilities & Duties

• Assist in managing client relationships, which includes educating clients on digital concepts, best practices and trends, and helping to set expectations.
• Oversee quality of deliverables and timeline for digital campaigns.
• Ensure proper tracking is in place for digital campaigns.
• Manage vendor relationships, which includes overseeing performance and understanding their specific role in client businesses.
• Analyze weekly campaign results, anticipate client questioning, and deliver client status reports.
• Screen new opportunities for clients both internally and
• Perform digital audits for new business opportunities.
• Partner with cross-functional account teams including creative, planning, development and media to see campaigns through to completion.
• Manage and update monthly client digital media budget.
• Support the agency with other duties as needed.

About You

• Bachelor's degree or equivalent in Advertising, Marketing or Journalism.
• 2+ years of experience in Digital Account Management.
• Proven work experience as a Digital Account Manager.
• Hands-on experience with SEO/SEM and CRM software.
• Experience in implementing and optimizing Google AdWords campaigns.
• In-depth knowledge of search engine optimization best-practices.
• Experience with Google Analytics.
• Experience with paid social campaigns (Facebook and Instagram).
• Experience in digital media planning and buying.
• Excellent presentation skills and being comfortable speaking in client/project meetings.
• In-depth understanding of online marketing tools and social media platforms.
• Experience with customer service and account management.
• Excellent verbal and written communication skills.
• Strong analytical skills.

Part-Time Fall Internship in Social Media

We are looking for an organized, creative, and strategic Social Media intern to join us for the spring. This internship provide hands-on experience in social media marketing and advertising where you will learn valuable skills in our collaborative and creative environment. Tasks include: content and copy development, community management, competitive analysis, post scheduling, and ad development/strategic research. Our intern will have the opportunity to learn both organic and paid sides of the social media process, and actively participate in the development and execution of ideas on a variety of social platforms.