Job Opportunities

Account Manager 

The Job

The Account Manager will act as the client’s representative at the agency, and the agency’s representative at the client’s organization. It is his or her job to get the best possible work from the agency for the client at a profitable return for the agency. The Account Manager develops a thorough knowledge of the client’s business, the consumer, the marketplace, and all aspects of advertising – including creative, traditional media, social media and digital campaigns.

Responsibilities & Duties

Internal:

• Responsible for the day-to-day mechanics of the account. This includes media planning, opening jobs and organizing the workflow through the agency.
• Stays always knowledgeable about the status of all projects within the agency, and takes every effort to ensure that work is done effectively and on time. The Account Manager also keeps the Account Supervisor informed as to status of projects and alerts him or her to any possible problems that could arise.
• Works closely with creative group and keeps them informed as to any changes in client/competitive climate and review, and evaluates final creative executions.
• Reviews (in advance) and submits to client all invoices once they are believed to be correct.

Agency Service:

• Communicates daily with the client. Keeps the client informed on the progress of all work for which he or she is responsible.
• Obtains client approvals in advance of initiating projects, including identification of target dates and budgets that are
• Works with the client in the preparation of advertising and marketing plans. And, with Account Supervisor, is responsible for the agency’s input in all areas.
• Maintains a thorough, sensitive and accurate liaison with the client, so that he or she can keep the agency informed of client’s problems and objectives.
• Develops good relationships with client opposites and internally with agency associates.

Other:

• Helps to prepare and attend sales meetings.
• Makes field trips as warranted.
• Performs other duties as assigned.

About You

• Bachelor's degree or equivalent in Advertising, Marketing or Journalism.
• 2+ years of experience in Account Management.
• Analyze industry trends to determine the most promising strategies for their organization.
• Creativity: Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
• Decision-making skills: Managers often must choose between competing advertising and marketing strategies put forward by staff.
• Interpersonal skills: These managers must deal with a range of people in different roles, both inside and outside the organization.
• Management skills: Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
• Experience working with franchisees a plus.

Digital Account Manager

The Job

The Digital Account Manager is responsible for the strategic direction and analysis of digital campaigns and activities. Duties include managing and maintaining client relationships, developing new strategies for client campaigns, and overseeing the quality and performance of marketing campaigns. Digital tactics include SEO, PPC, display, paid social and content creation.

Responsibilities & Duties

• Assist in managing client relationships, which includes educating clients on digital concepts, best practices and trends, and helping to set expectations.
• Oversee quality of deliverables and timeline for digital campaigns.
• Ensure proper tracking is in place for digital campaigns.
• Manage vendor relationships, which includes overseeing performance and understanding their specific role in client businesses.
• Analyze weekly campaign results, anticipate client questioning, and deliver client status reports.
• Screen new opportunities for clients both internally and
• Perform digital audits for new business opportunities.
• Partner with cross-functional account teams including creative, planning, development and media to see campaigns through to completion.
• Manage and update monthly client digital media budget.
• Support the agency with other duties as needed.

About You

• Bachelor's degree or equivalent in Advertising, Marketing or Journalism.
• 2+ years of experience in Digital Account Management.
• Proven work experience as a Digital Account Manager.
• Hands-on experience with SEO/SEM and CRM software.
• Experience in implementing and optimizing Google AdWords campaigns.
• In-depth knowledge of search engine optimization best-practices.
• Experience with Google Analytics.
• Experience with paid social campaigns (Facebook and Instagram).
• Experience in digital media planning and buying.
• Excellent presentation skills and being comfortable speaking in client/project meetings.
• In-depth understanding of online marketing tools and social media platforms.
• Experience with customer service and account management.
• Excellent verbal and written communication skills.
• Strong analytical skills.