What exactly do you do at EGC?
A million things...but most importantly I help my clients reach their business goals. That can be anything from research, looking for insights in analytics, a new messaging strategy, or redefining the consumer they want to reach. I help retail locations. That’s my passion: Making my clients — big and small — as successful and as profitable as I can.
How do you delight clients every day?
I love what I do and I believe that shows. I think clients like when you’re genuinely excited about helping their business.
Why did you choose marketing as a career?
I wanted to be in advertising since I was a kid. I wanted to grow up to be Angela Bower from "Who’s the Boss." For some reason, working on exciting campaigns and having a male housekeeper seemed like something to aspire to.
Describe your educational background.
I went to school in Manhattan, at FIT — The Fashion Institute of Technology. I have an Advertising Design degree and an Advertising Marketing and Communications degree. I think my experience is well-rounded, too. I’ve done everything from PR internships at Miramax to copywriting, and now account work.
What is the most surprising fact about you?
I love to travel and explore new places with my daughter, Emma Jay, and husband, Eric. My favorite place on the planet is Bavaria. I haven’t been to Alaska yet. (That’s definitely on the bucket list.)