Inspira

To launch Inspira EGC started from scratch.

First, we came up with a series of names and then partnered with Google to host a survey to get consumers’ opinions. After deciding on the name “Inspira,” we developed an original concept: To help purposely differentiate the brand, a model was created out of bright, watercolor paint instead of through traditional photography. The idea was to commission an artist to illustrate models in colorful ways, who would then have the physical frames placed on the drawn face. We chose this artful direction, because the design of the frames was artistically-based, having been created by Frederic Beausoleil, a passionate sculptor and fashion innovator. It was a brand communications idea that came right from the soul of the product. True inspiration, yes?

Inspira Watercolor Logo

Watercolor Logo

Watercolor & Photography Composite | Women’s Collection Fall 2017

Watercolor & Photography Composite | Women’s Collection Fall 2017

Watercolor & Photography Composite | Women’s Collection Fall 2017

Watercolor & Photography Composite | Women’s Collection Fall 2017

Watercolor & Photography Composite | Mens Collection Spring 2018

Watercolor & Photography Composite | Mens Collection Spring 2018

Watercolor & Photography Composite | Mens Collection Spring 2018

Watercolor & Photography Composite | Mens Collection Spring 2018

Inspire Email Design

Email Blast

Inspire In Store POP

In Store POP

Inspira In Store Displays

In Store Displays

Inspire Outdoor Advertisements

Outdoor Advertisements

Inspira Store Window Wall

Store Window Wall

Inspira Window Detail

Window Detail

Fashion Video

EGC-isms

Wanna hear some cool ideas?

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