What’s the best marketing strategy for a crafting or maker brand? Inspire the maker, then drive the sale. EGC Group helps crafting brands tell a story that sparks the next project through video-first content, social and influencer campaigns, and product-launch strategy across retail and digital. We pair that inspiration with promotions, dealer support and media that move product. With nearly 20 years in the crafting industry, we market like the makers we are.
How do you market sewing machines, craft supplies and DIY products? By showing the possibilities, not just the product. EGC Group creates how-to and inspirational video, social content and launch campaigns that help makers picture what they can create, then guides them to buy in-store or online. We support the full go-to-market with retail and digital launch assets, promotions and point-of-sale. The goal is to turn creative inspiration into real sales.
How do you support a dealer network in the crafting industry? A strong dealer network makes or breaks crafting sales. EGC Group equips dealers to sell with in-store signage, brochures, point-of-purchase, digital assets and email, while running consumer campaigns that drive shoppers to them. We balance national brand building with local dealer support, so manufacturers grow and their retail partners win. It’s how sewing and crafting brands scale through their channel.
Why is video so important for crafting and maker marketing? Because makers buy what they can imagine making. EGC Group treats video as the heart of craft marketing — how-to tutorials, product-launch films and inspirational storytelling that show what’s possible and motivate the next project. We tailor each video to the brand’s voice and the maker audience, then distribute across social, digital and in-store. Video turns curiosity into confidence, and confidence into purchases.
What does a crafting industry marketing agency do? It markets brands in the sewing, crafting and maker space end to end. EGC Group covers product-launch strategy, creative and video content, retail and consumer promotions, social and influencer marketing, media and audience research, plus dealer-network support. With nearly two decades in the category, we understand the maker community from the inside and translate that passion into campaigns that inspire and sell.
How do you reach makers and crafters with influencer marketing? Through creators who actually make. EGC Group runs a crafting creator network built for social feeds and tested for performance, matching brands with makers whose content feels authentic to the community. We brief them to demonstrate real projects, then amplify the best with paid media. For crafting brands, trusted maker voices drive both inspiration and conversion better than polished ads alone.
Who does crafting and maker marketing on Long Island and nationally? EGC Group is a performance marketing agency based in Melville on Long Island with a Brooklyn office, serving crafting and maker brands nationally. For nearly 20 years we’ve been a trusted partner to major names in the sewing and crafting industry, including Brother. We blend video, social, influencer, retail and dealer marketing to help craft brands inspire makers and grow sales.
