Hopsteiner, a sixth generation, international hop growing, trading and processing firm named EGC Group as Agency-of-Record in 2014 to help them refresh their 170-year old brand identity, and develop a smart new marketing strategy. Together, Hopsteiner and EGC communicates brand messenging about their new experimental hop varieties and full range of top-quality hop products, across multiple channels, to breweries worldwide.
Hopsteiner was seeking a partner fully–immersed in the craft brewing business that would bring the right experience and skill-set to effectively manage their niche marketing and communications. One that would understand the philosophy of their organization, and champion their commitment to providing brewers with the highest quality hops with expert service and technical support.
EGC re-branded Hopsteiner with a sophisticated new look and leveraged their deep heritage in farming, processing and distributing the highest quality hops by creating fun and educational content for social media. EGC developed innovative new marketing collateral, interactive media–rich, multi-language website, hop yard trade kiosk, brewery photoshoots, and immersive–long-form storyteller videos.
The account started with social media management and today, includes EGC pro-actively managing all of Hopsteiner’s communications like public relations, social media, inbound and outbound marketing to generate new meaningful relationships that help drive Hopsteiner’s business even further.
EGC manages Hopsteiner’s social media channels including Facebook, Twitter, Instagram, Google+, YouTube, Snapchat, and Untappd.
EGC developed Hopsteiner’s global, multilanguage website using a state-of-the-art multilingual content management system with human translation management for USA and Germany.
Innovative collateral: Hop Varieties Pocket Field Guide that folds-out into large map. Custom-moulded 3D USB Flash Drive pre-loaded with content.
EGC designed brand logos for each new commercially-released hop variety.
EGC developed this realistic-looking, outdoor hop farm Trade Kiosk with large screen monitor playing custom “Plant To Package” sales video.
EGC produced custom photoshoots at popular breweries with infamous beer photographer Matt Furman.
EGC produced an immersive–long form storyteller video that shows the life of a hop from “Plant To Package”.