Healthcare and Wellness

We reach out with targeted, tactical engagement programs to nurture meaningful new patient connections.

The healthcare industry has transformed in recent years to a more patient-centric and technology-driven business. With the industry more saturated than ever, it’s easy for patients to overlook your business. Many healthcare providers struggle to maintain relevance and differentiation in this competitive digital world we live in. We at the EGC Group understand this situation, and we produce the most effective programs to meet your needs. With our in-house digital marketing division, patients will be able to find your business on all digital platforms.

When patients are looking for a new healthcare provider, the search can either be urgent, or more thought out. We have experience catering to both types of searches, so we know what marketing strategies will be most effective for increasing patient volume.

  • Services/Expertise:
  • Brand Strategy
  • Driving Down Cost Per Patient Acquisition
  • Search Engine Optimization (SEO) Services
  • Paid Search
  • Creative Services
  • Media Buying
  • Social Media Marketing
  • Web Development
  • Reputation Management
  • Brand Strategy and Messaging
  • Public Relations
  • Digital Marketing
  • Metrics:
  • Increase Patient Volume
  • Grow Digital Presence
Quick Study Digital Transformation for Healthcare Pioneer As a pioneer in the urgent care space, STAT Health did not focus on their digital footprint for many years. As the market grew crowded, and urgent care centers began to pop up everywhere, STAT needed a digital transformation. EGC built a new website with a focus on improved user experience – inclusive of geo-location detection, online check-in and real-time waiting periods. EGC optimized the site for SEO, and also optimized location listings across search engines and directories. These efforts, along with a focused paid search campaign, led to a sizable increase in visits – within three months of launch.

Work we Heart

The Nature’s Truth Difference
The Nature’s Truth Difference SOCIAL | PRINT EGC was tasked to came up with a campaign that would differentiate Nature’s Truth by unveiling the “truths” about this brand’s products. We brought this to life in a social campaign as well as by Free Standing Inserts in newspapers.
Upward Health - Health Begins at Home
Health Begins at Home WEBSITE | BRANDING Upward Health was created to help individuals receive better care in the comfort of their own homes, but within the healthcare system. EGC designed a brand identity that conveyed the high level of care and trust that Upward Health provides to its clients. The branding was carried through to a new website design and all branding materials.

Brands we've helped make feel better

NYU Winthrop Hospital
Upward Health
Premier Home Health Care
STAT Health
Natures Truth
Natures Plus
CityMD
Always Compassionate Home Care

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