GRANITE AND TREND TRANSFORMATIONS

Meet Janet from Granite

She's our spokeswoman we created for Granite and TREND Transformations. She’s a design guru who brings a smart, witty and no-nonsense approach to educating homeowners on a smarter way to renovate their kitchens and baths. Janet’s exciting personality and quirky style is the perfect balance for putting consumers at ease when planning a kitchen or bath renovation. The overall goal of the campaign was to highlight the key points of difference consumers would relate to.  The campaign has been piloted on TV in a number of US markets and has already seen success, generating leads by nearly double month-over-month as per initial data findings.

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