Granite Transformations came to us desiring...a transformation. Rather than having their brilliantly engineered countertops seen as a quick and easy kitchen and bath renovation solution, they wanted to be seen for what they truly are: superior to traditional solutions (such as granite).
EGC quickly went to work revamping all advertising and collateral, as well as social media, web, and SEO to secure a fresh, new image for Granite Transformations. The campaign theme: “It's About Beauty, It's About Time.” At its center is a new series of TV spots featuring the classic song “Time is On My Side” to highlight the long lasting beauty and durability of GT products.
The campaign is just rolling out, but we are already seeing results. Social media engagement is increasing, phones are ringing, offers are being redeemed, showroom traffic is ramping up and awareness that Granite Transformation is a high quality yet affordable renovation solution is increasing.