Financial

Banking and finance experience are in our DNA. We know how to speak "Money" to both novices and professionals alike.

EGC’s experience in the financial industry spans both B2C and B2B. Our services cover all marketing disciplines positioning to PR. We help clients refine their messaging based on customer insights and competitive differentiators, update or rebuild websites to make them magnets for new customers, and produce a wide range of content that includes blogs, social content, podcasts, and videos. We refer to ourselves as “marketing investment managers”, managing our clients’ budgets — as you would your client’s financial portfolio. Whether the focus is B2C or B2B, our goal remains the same: Drive qualified leads for our clients. We do so by earning the trust of prospects through the creation of compelling and relevant content — all developed by our in-house content studio. This positions our clients as thought leaders within their industry.

  • Services/Expertise:
  • Brand Strategy and Messaging
  • Inbound and Content Marketing: Blogs, Whitepapers, Podcasts, Videos
  • Email Marketing
  • Social Media Management
  • Search Engine Optimization (SEO) Services
  • Paid Search
  • CEO Videos
  • Direct Mail
  • Web Development
  • Video Production Services
  • Public Relations
  • Performance Matters:
  • Increase Organic Website Traffic
  • Increased Leads
  • Lower Cost Per Acquisition
  • PR Coverage
Quick Study Jovia Social Content When a trusted credit union radically changes their name and brand image after 80 years, the message needs to be consistent across all channels and touchpoints. Jovia, formerly NEFCU, hired EGC to bring their new brand to life in social. In addition to social content creation, EGC handles reputation management, paid social campaigns, and community manages their social channels. EGC loves working with — and living on — “the bright side” with Jovia.

Work we Heart

Financial Gym - Meet Your New B.F.F.
Meet Your New B.F.F. SOCIAL | WEBINARS | WEBSITE We created a social campaign and digital videos that positioned the financial trainers as your new B.F.F. (Best Financial Friend). A performance-based campaign was designed to drive online meetings and consultations. View Work
Gerber Finance - We Grow Together Podcast>
Gerber Podcast PODCAST | WEBSITE Gerber Finance is a leading expert at financing long-term profitable growth while building meaningful relationships with clients. What better way to deliver this expertise and thought leadership than through a podcast series, produced by EGC’s in-house content studio? These podcasts are complemented by an inbound program and new website designed to drive leads.

Brands we’ve helped grow

Financial Gym
Jovia Financial Credit Union
Gerber Finance Inc.
New York Community Bank

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