EGC’s experience in the financial industry spans both B2C and B2B. Our services cover all marketing disciplines positioning to PR. We help clients refine their messaging based on customer insights and competitive differentiators, update or rebuild websites to make them magnets for new customers, and produce a wide range of content that includes blogs, social content, podcasts, and videos. We refer to ourselves as “marketing investment managers”, managing our clients’ budgets — as you would your client’s financial portfolio. Whether the focus is B2C or B2B, our goal remains the same: Drive qualified leads for our clients. We do so by earning the trust of prospects through the creation of compelling and relevant content — all developed by our in-house content studio. This positions our clients as thought leaders within their industry.
Meet Your New Customers: Generation Z
If it seems as if the consumers of today look younger, it is because many of them are. Members of Generation Z are making an impact with their increasing purchase power. Find out what makes this audience different, and how to market to them.View Article