The beauty and lifestyle category is a crowded one, filled with constant technology innovations and product launches. In this crowded space, you need to deliver creative that is “thumb stopping” and worthy of someone’s time, your message needs to cut through and resonate with the target. Your creative must be representative of your entire target­­­‑‑not just a select few. And your messages need to be distributed via a well-rounded media plan that includes multiple platforms. The marketing mix needs to be the right balance of messages from the brand, complemented influencers and ambassadors who represent the brand. In the self-care category, the marketing application needs to be just right. Lucky for you, EGC has extensive experience in the category, having developed marketing solutions in this space. Take a look below.