The beauty category is a crowded one, filled with constant technological innovations and product launches. In this crowded space, you need to deliver creative that is “thumb stopping” and worthy of someone’s time. Your message needs to cut through and resonate with the target. Your creative must be representative of your entire target — not just a select few. And your messages need to be distributed via a well-rounded media plan that includes multiple platforms. The marketing mix needs to be the right balance of messages from the brand, complemented by influencers who represent the brand. In the beauty category, the marketing application needs to be just right. Lucky for you, EGC has extensive experience in this category, having developed a wide palette of marketing solutions for the beauty space. Take a look below.