The right style, the right attitude at the right time and place. We make your beauty brand look breathtaking.

The beauty category is a crowded one, filled with constant technological innovations and product launches. In this crowded space, you need to deliver creative that is “thumb stopping” and worthy of someone’s time. Your message needs to cut through and resonate with the target. Your creative must be representative of your entire target — not just a select few. And your messages need to be distributed via a well-rounded media plan that includes multiple platforms. The marketing mix needs to be the right balance of messages from the brand, complemented by influencers who represent the brand. In the beauty category, the marketing application needs to be just right. Lucky for you, EGC has extensive experience in this category, having developed a wide palette of marketing solutions for the beauty space. Take a look below.

  • Services/Expertise:
  • Brand Strategy and Messaging
  • Creative Services
  • Search Engine Optimization (SEO) Services
  • PR and Influencer Marketing
  • Product Launch Campaigns
  • Paid Search
  • Event Activation Concepts
  • Tutorial Videos
  • Social Media Marketing
  • Consumer Research
  • Video Production Services
  • Metrics:
  • Campaign Reach/Engagement
  • Product Trial
  • Digital Conversion Optimization
Quick Study KISS Falscara Lashes Today, a key creative challenge is to develop “thumb-stopping” content. The fight to attract attention in one’s social feed grows more challenging by the day. In the beauty category, new products fill social feeds, so EGC knew something different was needed for the Falscara launch. We created a video campaign that leveraged a lie-detector device to educate consumers on the truths about Falscara. In this video series, neon “True” and “False” signs illuminate as Falscara users dispel the myths about achieving the lash-extension look and the benefits of Falscara. Certainly, this was an unexpected approach for the beauty category.

Work we Heart

JOAH Color Squad Lipstick
Color Squad Lipstick Social EGC helped JOAH launch their newest line of lipstick, Color Squad, by creating a vibrant and anthemic two-minute music video entitled “Turn Up The Color.”
imPRESS - Make Everyday Your Runway
Make Everyday Your Runway Social The imPRESS Couture Collection not only transforms your manicure, but your mindset. This campaign encourages women to live every day as if they are on a runway.

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