Country Carpet asked EGC to help drive traffic to their luxury-oriented interior design showroom. To drive traffic, however, we first needed to differentiate this brand from their competitors. So, we created an unexpected campaign which challenged consumers to “express their interior beauty.” And of course, no one is more equipped to help them do this than Country Carpet. Our ethereal posters displayed a woman in her home who was connected to her interior design in unusual and unconventional ways, drawing interest to the page while delivering the message. Country Carpet has enjoyed a revitalized brand persona with new clients seeking their luxury products.
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