This idea focuses on a core insight about our customers… the passion that drives them to imagine, create and sell their items everyday. It’s brought to life in an empowering, anthemic piece that breaks the mold in the category.
We kicked off the campaign on Brother’s social channels with a teaser video where we got up close and personal with some of the newest features. We had a strong lift in engagement and interest from the community in anticipation of the launch.
We also created a library of feature videos to round out their YouTube Channel, these videos were also used across all social channels to show off the newest features.
At launch the “Go-Getter” campaign garnered a lot of attention from both the sewing communities and the press. The campaign was a success in reaching a younger demographic, with viewers to the product page ranging in age from 25-54. There was also an increase in traffic to Authorized Brother Dealer stores among the male demographic.