Blue Point
Brewing Company

TWENTY YEARS OF BUILDING CRAFT BEER

The year was 1997, and there was only 374 breweries across the entire country. Long Island, NY natives, beer buddies, Mark Burford and Peter Cotter quit their jobs and opened a microbrewery. Mark and Pete’s only reason to build a brewery was to make fresh, delicious, full flavor beer using the finest ingredients for themselves, and if there was any left over, they might sell it to you. That became their first tag line. This was the beginning of the craft beer revolution. 

SITUATION

The marketplace was dominated by big beer. It was nearly a decade before most consumers had ever heard the words “craft beer”, before smart-phones, and before social media. It was also prior to America’s palette shift towards strong, full flavor beer. So, it was a fierce challenge to open a new, local microbrewery from scratch, consistently brew top quality beer, build strong brands with loyal fan bases, and shoulder the responsibility of educating the industry, and the consumer, on the benefits of drinking local, independently–owned craft beer. Think Global, Drink Local became Blue Point Brewing’s philosophy and mission.

ACTION

Blue Point Brewing Company called upon EGC Group Craft Beverage Executive Director, good friend, Jim McCune to create their brand logo a year before they opened their brewery doors. The iconic brand-mark was inspired by a buoy and their unique boat yard brewery. Twenty years later, McCune is still capturing the spirit, quality, and heart of craft beer brands by creating smart, wildly–dynamic custom packaging, marketing collateral, digital, PR, and social media. 

THE FINISH LINE

In 2010, proof of our incredible, collective success came in the form of a powerful national statistic from the Brewers Association. Blue Point Brewing Company was ranked #34 out of all 2,700 independent craft brewers in the U.S. Further proof came in 2014, when AB Inbev acquired Blue Point Brewing for $24 million.

Logo

Iconic, nautical–inspired Blue Point Brewing Company logo first sketched on a bar napkin in 1997.

Toasted Lager

Toasted Lager American Amber was the first beer brand we developed for Blue Point Brewing in 1999, and it quickly became their flagship brand.

Six Pack Designs

Six Pack Designs

We designed 36 custom beer brands for Blue Point Brewing Company over the past 20 years.

Beer Taps

We developed dozens of custom beer tap handles, with Hoptical Illusion IPA winning The Golden Tap Award twice.

Website

We produced Blue Point Brewing Company’s interactive, media–rich website many times over the years.

22oz Bombers

22oz Bombers

We designed dozens of Blue Point Brewing Company 22oz Bombers.

12 and 16oz Cans

We developed Blue Point Brewing Company’s new line of 12 and 16oz canned beers.

Hoptical Illusion

We refreshed Blue Point Brewing Company’s cult brand, Hoptical Illusion IPA on its 10th Anniversary using brand-new, 3D motion holographic foil.

EGC-isms

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