The New Short and Sweet Feature from Google
Have you ever heard the saying: “Less is more”? It’s less a belief and more of a practice because making a great impression with only the basics is a reality. Google has proven its belief in the “less is more” approach through Google My Business, a service which presents verified users with clear and basic information when conducting a search for a particular business. And this service will soon be getting better through a feature called “short names.”
Google My Business: It is your business to be there.
For the past five years, Google My Business has been a best friend to business owners – far and wide, well-known and local. And for good reason. Conveniently appearing in Google Maps, this service gives owners, proprietors, and other professionals amazing control over information for posting about their particular businesses. Locations, hours of operation, and photos and videos are but a few items that can be posted, edited, and updated – to-the-point and directly. Ben Fisher, writing for Bright Local, provided a detailed description of the Google short name addition, which is still in the process of being rolled out to all verified merchants on Google My Business. But it is something worth waiting for…
The one complication in a composed setup.
As beneficial as Google My Business is, one wrinkle has been how business profiles have had to double as landing pages to accomplish posting and sharing of vital information. And the URLs to these business pages tend to be very (very) long, which proves difficult for both merchants and customers. So many letters, numbers, and assorted characters to type when trying to conduct a straightforward search for a business is frustrating. But there is a solution that is making its way through verified listings…
Google My Business is keeping it real…and short.
Google My Business came up with an answer to this dilemma recently with the debut of the Google short name feature. A business owner can create a name – between five and 32 characters – which will link to his or her establishment. Once saved, this short name will be visible on the Google My Business Page in between the business phone number and website address. Business owners will know if a name is active by an “@” icon to the left of the short name field, which it should be noted, works on both desktop and mobile platforms.
What you should know in getting a Google short name.
The options are very flexible for creating a Google short name. Providing the text is not offensive, does not violate Google’s policies, and of course, is not already taken, anything from the business name to its location can be part of a Google short name. As part of this flexibility, short names can be changed up to three times per year.
Google short names are on their way to your business.
As mentioned before, the short names feature for Google My Business is currently available to only a small percentage of businesses. (A select audience, if you want to call them that.) Businesses should continue to check their profile page. One day, once the little “@” symbol appears, let the short naming begin!
EGC is staying on top of what is happening and the new trends in marketing. If you are looking to boost your business’ presence, we can provide a variety of services to help you stand out – and above.