By Jonathan Baker What is the major frustration among marketers? You would think different agencies or businesses would have different answers. Recent reports reveal, however, one dominating holdup among marketing teams. That holdup is data analysis and insights. Common Complaint Factors ranging from campaign development to audience segmentation can create headaches in any company. But one point turned out to be especially troublesome. According to findings published in e-Marketer, data analysis and insights took the dubious top spot as the main hiccup that slows down marketing cycles throughout the United States. Image Credit: e-Marketer The above chart displays the findings from e-Marketer. Additionally, it may serve as a basis for marketing teams in changing the position of data analysis and insights. If you are a marketer who relates to the statistics above, there is a resource you should consider… Raydeus Reporting Dashboard The e-Marketer report states that 40 percent of marketers are applying artificial intelligence (AI) to analyze data or create reports to improve processes and increase efficiency. One such AI-based resource is our Raydeus Reporting Dashboard—a full-service marketing agency that specifically focuses on retail, franchise, and multi-unit location marketing. This resource provides solutions to the headaches surrounding data analysis and insights that so many marketer are facing. More Info… Through our Raydeus Reporting Dashboard, all important marketing metrics are connected in one place. Social media, paid search, email, and website analytics are among the many of these metrics, which can be viewed and monitored at any given time. In short, our Raydeus Reporting Dashboard will help streamline all processes in marketing—even data analysis and insights. Ready to improve your brand’s marketing efficiency? Contact us to learn more. (Source: e-Marketer: “Data analysis slows down marketing teams”)
