Posted by EGC Group and Suade Suade, EGC’s PR division, is turning client news into scroll-stopping headlines, having landed major earned digital media placements in People Magazine and Good Housekeeping this week alone. These are but two examples that demonstrate the continued power of earned media for brands looking to build trust and reach. Prioritizing Authenticity In today’s landscape, earned media delivers up to 5 times the engagement rate in comparison to paid media—and trust in earned sources continues to rise year-over-year as brands prioritize authentic connections. The aforementioned earned media placements are not only a testament to Suade’s strength in media relations, but also examples of how authentic earned media can pack stronger punch than some paid media tactics. Why Earned Media Matters in 2025 The influence of earned media has never been stronger. A recent study found that 85 percent of the links shaping AI-powered search results come from earned media sources, further demonstrating its critical role in brand discovery and credibility. Establishing Trust and Finding Reach Consumers increasingly question the credibility of paid advertising, thus earned editorial media placements offer a powerful alternative for meaningful brand exposure. Earned media’s value lies in the ability to foster authentic connections and establish trust with your audience. When stories about a brand are picked up by trusted publications, the message resonates beyond paid campaigns and often drives strong engagement and organic reach. EGC’s Suade division is leveraging these trends, bringing clients into the national spotlight, and ensuring their stories are told by voices consumers trust most.
