Spring Cleaning for Social: Brighten Your Bio and Make Your Pages Shine
Spring is here, and while you may be focused on tidying up your home and office for the new season, you should consider “spring cleaning” your social pages. One great way to accomplish this is by revamping your bio. Instagram recently announced its new feature that allows you to include clickable hashtags and links to other users in your bio, which is definitely one new way to make your page stand out. Here are four additional tips to help your brand’s social profiles shine!
1. Use Keywords
Adding hashtags and keywords to your social bio may help you reach your target audience more effectively. Try creating a list of your top keywords and then incorporate them seamlessly into your bio. Using similar hashtags in your social posts can also help keep your brand’s messaging consistent and allow you to further relate to a specific industry or topic.
2. Include Emojis
When it comes to Instagram and Twitter, emojis are a great way to make your brand seem fun and playful. You can even use them as bullets to make your content more snackable. Just be sure not to go overboard!
3. Be Unique
Your bio doesn’t always need to explain your business in an obvious way, so get creative! Use the space to express your brand’s personality – such as with humor, quotes and statistics. Need inspiration? Think about your favorite social bios and try incorporating their best features into your own!
4. Keep it Short
It is no secret that many social platforms have character limits when it comes to bios. Keeping it simple, however, is the best way to get your message across quickly. Also, not putting too much information right on your social page may make people curious about you, encouraging them to click to your website and learn more about your brand (which can then lead to sales).
Finding the right words to express your brand in a social bio can be difficult, but these tips will be sure to help you outSHINE competitors on social!
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