There’s a lot of truth to the expression “time flies” – especially in marketing and advertising. Rapidly advancing technology, combined with fast-changing trends in how consumers browse, shop and purchase are proof of how fast time is flying. Just think: The holiday marketing season is here. Time is of the essence. What follows are a few effective approaches to making the most of holiday and year-end advertising.
Make sure time is on your side for your holiday marketing strategy.
Realizing how precious (read: short) time is, it’s now common knowledge that it is never too soon to plan for holiday marketing campaigns. In fact, this current season is shorter than last year. As pointed out by Stephanie Miles of Street Fight, in 2019, consumers will have six fewer shopping days between Thanksgiving and Christmas than they did last year. As a result, the upcoming Black Friday and Cyber Monday will have more of a push and importance than before. And Google is the hero of the season…
Google Holiday Marketing – 101.
Just when you thought Google could not go further – it has. Yes, Google has enhanced its presence, and this will be most noticeable in the holiday marketing season of 2019. As Ms. Miles explains, Local Inventory Ads – an extension of Google Shopping – has given businesses an edge whereby they can enter their store’s inventory into Google and also guide interested customers to brick-and-mortar locations. Alternately, businesses can also use Google My Business to make their stores and merchandise known via photos, prices, and product descriptions.
Google Holiday Marketing – 102.
Then there is the updated Google Shopping experience, which presents holiday shoppers with everything from product recommendations to descriptions and prices. This innovation minutely personalizes the customer shopping experience and businesses that participate in the Google Shopping experience are anticipating many successful sales – all of which are centered on the personalized, seamless shopping experience customers demand.
Consider a customer retention program.
In Make Web Better, Sanya Aru offers concrete suggestions for creating strong online campaigns, one of which is implementing a customer retention program. If businesses were to invest 5-percent in a customer retention program – sales can be boosted to anywhere from 23 to 95-percent. How’s that for return-on-investment? The inclusion of contests, games, and other interactive marketing strategies in a loyalty program enhances customer engagement. Ms. Aru emphasizes that coupons and discount offers must be prominently displayed, as these are what shoppers look for before anything else. Get the customer – and keep the customer!
So, these are a few – among many – options businesses can take to maximize this holiday marketing season. And there is a short time to accomplish them. Can EGC help enhance your business’ presence for the holidays? Contact us to learn more.
