Serious Business from Google My Business
Everything has changed—and continues to change—because of the COVID-19 pandemic. Where business is concerned, stores and shops have either shut down or changed their methods of conducting transactions to accommodate shoppers. One resource that local shops and stores should maximize is Google My Business. If you own and operate a neighborhood business, this resource will help you stay in business.
Google My Business: One of the search engine’s unsung benefits
Maybe your store or shop already has a Google My Business listing. If not, now is the time to register for a listing. Ironically, as Dale Keipert pointed out in Business2Community, Google My Business has been in operation for a while, but does not have the visibility it deserves. In an age where “big box” brand name stores are the go to places for many shoppers, the necessity for local businesses to make their presences known cannot be overemphasized. Thanks to a Google My Business listing, neighborhood merchants have a better chance of appearing high in search results.
As time goes on, more shoppers stay local
It has been stated that the COVID-19 pandemic has changed how people shop. But they still need goods and services, and are increasingly sticking close to home when it comes to seeking anything from purchasing cough drops to ordering a takeout dinner. Customers who type or speak the term “near me” into their mobile devices account for approximately 46 percent of shopping-related searches in the United States. (This percentage is likely to increase as time goes on, as shopping locally is among the rising trends for this year.) So, how does Google My Business operate, and how can it help?
Features of Google My Business
The “just the facts” information that make up a Google My Business listing includes a store’s hours of operation, address, and phone number. You, as a business owner, have the ability to go into your Google My Business listing and making changes to keep all of this information relevant and up-to-date. And a current bit of information that many existing or potential customers will want to be aware of is whether or not it is safe to visit your establishment, and that the right protocols are in place and being practiced.
Beyond a Google My Business listing
Your Google My Business listing is the online best friend and—at the risk of sounding dramatic—life preserver for your store or shop. And yet, your business information has to be visible on other platforms, such as Yelp, not to mention the variety of social media platforms that operate within the worldwide web. And as customers are seeking info about your business, you in turn should be aware of what they may be posting. Thanks to the Raydeus Local platform, you can receive notifications whenever anyone posts a review or comment to a site that lists your business. Additionally, Raydeus can also provide three-to-four posts or content pieces per month to your Google My Business account. In short, these are big benefits for small businesses.
The EGC Group has helped many businesses—from B2B to retail and franchisee—gain added visibility that extended to improved profitability. Care to know more about how we might be able to help your business? Contact us to find out.