By Jonathan Baker (Contributors: Christina Botte, EGC’s Director of Social Media, and Leah Heffernan, EGC’s Social Media Manager) There is a resource that marketing professionals should consult as they prepare their strategies for the new year. It is not a typical resource, because it is as engaging as it is educational in presenting facts and predicted trends. Hello Pinterest Yes, Pinterest, the visual discovery social media platform popular with everyone from creators to consumers, offers insights through a visually rich online publication released last year, and which is available via web page or download: Pinterest Predicts™. Picks from Pinterest Predicts Pinterest Predicts serves as an annual forecast that identifies cultural, lifestyle, and shopping trends for the upcoming year. Complementing the eye-catching imagery is deep data analysis of the pages and “pins” of user searches and saves of the current year. This in turn helps brands, creators, and other marketing professionals get ahead of the curve with a look into the future of consumer intent and interest. The Pinterest Predicts List for 2026 Here are short summaries of the most visible trends on the rise that have earned a diverse selection of topics, creators, and influencers a place on “Pinterest Predicts 2026.” Afrohemian Decor A fusion of African and bohemian styles, furniture, and assorted items will populate homes in 2026. (Target Audiences: Baby Boomers and Generation X.) Brooched Brooches for men? Yes! Everything from vintage pins to crystal clip-ons are set to become fashion accessories. (Target Audiences: Baby Boomer and Millennial Males.) Cabbage Crush Cauliflower may have been “in” in 2025, but it will be phased out as cabbage becomes the vegetable of choice in the new year. (Target Audiences: Baby Boomers and Generation X.) Cool Blue The expression “having the blues” takes on a new meaning in 2026, with clothes, accessories, and even cocktails showing up in this color. (Target Audiences: Millennials and Generation Z.) Darecations Adventure-inspired tourism will gain momentum throughout 2026 in what Pinterest calls an “adrenaline rush aesthetic.” (Target Audiences: Millennials and Generation Z.) Extra Celestial The never-ending appeal of futuristic science fiction and fantasy continues to thrive next year (and beyond) in décor, clothing, and makeup. (Target Audiences: Millennials and Generation Z.) FunHaus The circus is not coming to town but to the homes of consumers who want to incorporate the “big top look” with bold stripes and vibrant colors. (Target Audiences: Baby Boomers and Millennials.) Gimme Gummy Another expression — “bend and not break” — is taking hold as items like flexible phone cases and rubberized nail art makes their presence known as 2026 unfolds. (Target Audiences: Millennials and Generation Z.) Glamoratti Next year, expect to see passerby wearing baggy suits, high collar jackets, and retro 1980s luxury looks in what Pinterest calls the “decade of decadence.” (Target Audiences: Millennials and Generation Z.) Glitchy Glam Fashion will go beyond contrasts in 2026. Mismatched manicures, ultra-bright eyeshadow and an overall “off kilter” look will make a statement (and then some). (Target Audiences: Millennials and Generation Z.) Khaki Coded As its name suggests, adventure-ready clothes that fit in with deserts and the open wild will be seen in even crowded metropolitan areas. (Target Audiences: Millennials and Generation Z.) Laced Up The “lacy look” is coming. Collars, bandanas, and even phone cases(!) will be softly stitched and crocheted. (Target Audiences: Millennials and Generation Z.) Mystic Outlands In keeping with trends related to travel, adventure, and exotic locales, this selection adds elements of fantasy that suggest moody, enchanting forests. (Target Audiences: Baby Boomers and Millennials.) Neo Deco The classic style of Art Deco is brought into the 2020s with sleek, shiny upgrades to home improvement projects, furnishings, and accessories. (Target Audiences: Millennials and Generation X.) Opera Aesthetic Glamor, culture, and mystery combine in a wat that would impress even The Phantom of the Opera. This trend gives high elegance an edge. (Target Audiences: Millennials and Generation Z.) Pen Pals Yes, email is convenient, but the new year will see a return to that old standby of communicating through the written word and “snail mail,” with new takes on stationary, envelopes, and other related items. (Target Audiences: Millennials and Generation Z.) Poetcore Nowadays, writers want to be seen (not just read). Oversized turtlenecks and vintage blazers, complemented by “messenger satchels” will be the signature uniform for anyone with a way with the written word. (Target Audiences: Millennials and Generation Z.) Scent Stacking Mixing looks in clothes and décor is nothing new. What about scents? The new year will highlight hybrid creations of perfumes and oils. (Target Audiences: Millennials and Generation Z.) Throwback Kid This unique trend appeals to young and old, as everything from classic toys to vintage outfits make a comeback to entertain memories of a bygone era. (Target Audiences: Baby Boomers and Generation Z.) Vamp Romantic Here is proof of the legend that vampires are immortal. The ultra-Goth look and mood of black nails, sleek hairstyles, and dark clothing will be seen throughout 2026. (Target Audiences: Millennials and Generation Z.) Wilderkind The final entry on Pinterest Predicts rounds out the popular trend of exotic places and unchartered territory. Bug jewelry, dragonfly nails, and other “wild things” are coming to civilization. (Target Audiences: Baby Boomers and Generation Z.) Important Takeaway The Pinterest Predicts 2026 list presents a wide variety of interests that apply to any industry, from clothes to travel. Take another look, however, at the “Target Audiences.” Each entry features not one but two age demographics. Going further, a cross-section of age groups—Baby Boomers, Millennials, and Generation Z—are interested in many of the representative topics. (Special mention goes to “Throwback Kid” and “Wilderkind.” as both appeal to the opposite ends of age ranges, Baby Boomers and Generation Z.) In short, there is something for everyone on this list. Oh, one more point: Pinterest Predicts has proven to be 88 percent accurate. We at EGC Group hope this list will help strengthen your marketing strategies in 2026. Happy holidays. Care to partner with us this year to boost your brand’s presence on social media? Drop us a line.
