One advancing change to keep top-of-mind in 2020: “interactive content.” In the online world of today – where people can like, share, follow, and tweet anything and everything on social media and post reviews to Google, Amazon, or any other site – interactive content is in many ways a natural extension of this kind of communication.Read More
Ah, it’s that time of year again – the holidays. Are you not feeling in the spirit? Feeling stressed? Friday the 13th making a difference? We’re at the midpoint of the holiday season. Let’s look how to de-stress and regroup to feel better and not burned out so the rest of the holiday season will end on a high note, personally and professionally.Read More
What every one of us as professionals has in common is knowing how to time manage our working days. There are many days when we are working on as many different tasks. We chip away at each task throughout the day and never truly feeling like one single thing was completed to give us a sense of feeling super productive. There are also so many unknowns throughout the day that can throw us in different directions and make our afternoon tasks completely nonexistent. This sense of frustration is particularly felt during the holiday crunch time. In addition to working at fever pitch to execute campaigns for all our clients, we are also gearing up for the new year.
What follows are four (very easy) time management tips that will help you to visualize your to-do list and be your most productive self!Read More
We tend to think of Small Business Saturday® as a day that exclusively benefits local stores, shops, restaurants, and any type of independent merchant. Yes, benefits abound on this day – and not only for small businesses, but for consumers as well. If you own a local business, keep in mind that Small Business Saturday is the date to shine. This is especially true if consumers take as much a shine to your store as what is sold. Let’s explain…Read More
There’s a lot of truth to the expression “time flies” – especially in marketing and advertising. Rapidly advancing technology, combined with fast-changing trends in how consumers browse, shop and purchase are proof of how fast time is flying. Just think: The holiday marketing season is here. Time is of the essence. What follows are a few effective approaches to making the most of holiday and year-end advertising.Read More
After years of chasing Pandas, Penguins and Hummingbirds, is Google now wanting SEOs to take a walk down Sesame Street? No, they just rolled out a new Google algorithm update called “Bidirectional Encoder Representations from Transformers” – or Google BERT, for short. This algorithm update, which has been under development for five years, may impact one of every 10 searches – so marketers should pay attention.Read More
Halloween’s over. Thanksgiving’s coming soon. Then there’s Black Friday, when the gigantic number of sales is outnumbered only by the customers crowding into stores to save on these deals. Then, everyone gets to relax on Saturday and Sunday and recharge for Cyber Monday, where online sales rule. Both days are feasts for buying and selling. Did you ever stop to wonder which of these two days your brand or business should take part in?Read More
Keeping your company website user-friendly is crucial in providing a positive experience that encourages visitors to engage with your content. However, we often forget that being “user-friendly” applies to ALL USERS, including those with disabilities. Do you know if your site is ADA compliant? It’s a serious question, because the consequences of not being ADA compliant can result not only in alienating users, but legal ramifications for you and your business.Read More
Everyone has his or her favorite Halloween traditions. Some people have costume parties, while others decorate their homes to turn them into personalized haunted mansions. (Some do both.) Whatever the custom, there is no denying that Halloween is all about creativity. Two well-known brands have devised what may be some of the best Halloween campaigns. The creativity behind these ads is so good – it’s scary! (There, we said it.)Read More
Subscribe to EGC’s weekly email!