Agency Blog

As the conflict between the Ukraine and Russia escalates, a development took place earlier this week that went beyond any espionage thriller. The Ukraine found unlikely allies in the form of social media platforms: Twitter, YouTube, and Facebook—and its parent company: Meta. 

Have you heard about Discord? It is a very versatile community management platform that is fast-growing in popularity. Once used only by gamers, Discord is crossing over and attracting other audiences—including brands. Yes, the marketing possibilities available from Discord are making news. What’s great about Discord? And what should you know before joining?

Digital advertising has become the standard in which a brand’s products and services are seen by potential customers. But what if an ad is reported as having been seen—but was actually not seen by someone? This is evidence of ad fraud, and it has been happening on an increasing basis in recent times.

The latest news surrounding Facebook’s continued migration or melding into Meta is a list of company values put forth by founder Mark Zuckerberg. This is apparently in accord with the  emerging metaverse. What differences are there to Meta’s proposed values in comparison to when the platform was Facebook?

I was recently asked to give a presentation on gender equity in the workforce, as part of a series focused on Inclusion and Diversity.

Millions of spectators are gearing up for this Sunday, when Super Bowl LVI will be played and televised live at the SoFi Stadium in Inglewood, CA. Along with the anticipation over what team will claim victory—the Los Angeles Rams or Cincinnati Bengals—many viewers are equally psyched to see the ads that will run in 2022. Which Super Bowl ads will be hits? Which will be misses? Anything new and exciting in the way of Super Bowl ads? The curiosity about the commercials is staggering. As the shadow of the COVID-19 pandemic loomed large over last year’s game, the excitement for this year is especially strong.

Monday is Valentine’s Day, when many couples will celebrate their love. Red hearts are everywhere. Sales of candy and flowers skyrocket. There is a lot—repeat, a lot—of marketing around this holiday. But what if someone doesn’t want to see these promotions. Brands are taking note and stepping up with what is known as the “Thoughtful Marketing Movement.” Does your brand or business sell Valentine’s Day merchandise? If so, pay attention…

We’ve all read books or seen movies about what the future of civilization will be like. Whether sci-fi or space fantasy, the descriptions and images of what life will be like are dazzling. Well, the future may be closer than we think—if not already here. Consider the advancements of blockchain technology, NFTs (non-fungible tokens), and the emerging metaverse. This is not science fiction. This is actuality.

The changes and reforms going on at Google continue. With its eventual plan to permanently phase out third-party tracking, the search engine icon is trying to create solutions that would let marketers connect brands to customers. Google’s latest solution: Topics API.

If you think traditional advertising is out of date, and that digital is the only effective way of brand messaging, prepare for a surprise. Not only is traditional advertising alive and well, but it has been combined with digital messaging for some very unique marketing. Find out about “manifestation” campaigns…