Agency Blog

Welcome to the second edition of The Steadfast Series: Inflation-Proof Marketing.

As we continue to guide our clients and community through an ever-changing economy, we’re launching The Steadfast Series: content, advice, tips and case studies for how your business can thrive—today and tomorrow. 

In the world of digital advertising, performance-based marketing is a dream come true in that any action a user makes when conducting an online search is tracked and measured in real time. In current times, with inflation rising and growing uncertainty, where is performance marketing headed, and what should you know?

There’s no denying the power of how video can tell a story. Whether that story is a feature-length production or an ad that is designed to connect a brand to its target audience, video makes clear and immediate impact. So much attention and care goes into getting the right imagery on camera, that one other component to video production can get easily overlooked: audio.

It’s been said that imitation is the highest form of flattery. With that in mind, Facebook is paying TikTok a lot of flattery, according to some very revealing news…

Time is ticking away in the phasing out of third-party tracking technologies to target audiences. Many marketers and brands are scrambling to adapt. Even tech giant Meta, owner of Facebook and Instagram, is adapting. Recent reports claim that Meta is proposing a new product that will help brands that advertise on the platform gain exposure. Its name: Basic Ads.

Instagram Reels, which began just under two years ago, have taken the world by storm. People everywhere are creating engaging, entertaining videos to post. Among these people are business owners and marketers, who now have nearly limitless opportunities to showcase their brands. New features were recently introduced to Instagram Reels—courtesy of parent company, Meta—to enhance many already impressive capabilities. 

The healthcare industry has experienced more than one can imagine in the last couple of years—and still is. Despite progress in fighting COVID-19, the threat behind this pandemic is still present and real, on top of the everyday tasks of tending to the medical needs of patients for other health concerns. The marketing of a healthcare facility can easily fall under the radar—but it should not. That’s because this same facility may be on the radar of patients whose first impressions will likely be what they find online.

Opinions differ on the most effective way to deliver a brand message to an audience. It can’t be denied, however, that video campaigns are among the most exciting. Today, clever videos are everywhere—and they can be created by anyone. (Just look at the scores of user-generated content on social media for proof.) With this in mind, the focus on how to create a professional and attention-getting video for a brand must be sharper than ever. If you are planning a video strategy, questions about “who,” “what,” and “why” need to be answered.

Are you looking for a fresh but powerful and proven way to get your brand’s message to potential customers? Consider, if you will, podcasts. There are podcasts on every imaginable topic of interest—and they continue to populate streaming platforms. People who are interested in a particular topic are currently listening to one or more podcasts related to it. And advertising on podcasts is strong—with findings you may find hard to believe. Lend an ear…