Agency Blog

Although we are at the “one-third point” of 2023, this year could go down in history as the most memorable—and maybe controversial—where advances in technology came fast and furious. Where artificial intelligence (better known as AI) is concerned, iconic search engine Google has gotten into the act. Welcome to the clash of the AI titans.

Have you heard about Lemon8? It is the latest social media app that has broken through in the United States—in a big way. There are some interesting—and some might say ironic—facts about Lemon8, but one current question on many minds is: Will this “new app on the social media block” be a challenge to other already popular platforms, particularly Instagram?

Everyone searches Google to find answers to questions or get information. Everyone has also either liked, followed, and engaged with short-form videos on one or more social media platforms. Can you imagine how effective short-form video would be if used in search engine results pages (SERPs) on Google when seeking information? Is your brand or business ready?

We’ve all heard the adage: “Knowledge is power.” The more knowledge that is shared constructively among the team members of an organization, the more powerful and successful it will be. Here then are some techniques of how to successfully share information within a professional setting.

It seemed like only a short time ago when ChatGPT, a cutting-edge artificial intelligence chatbot, was everywhere in the news. (Oh, wait, it was only a short time ago.) On the heels of this late-breaking innovation, its creator—OpenAI—presents GPT-4, which is reportedly light years ahead of ChatGPT. This may well be one of the most dramatic examples of a technological disruption itself being disrupted—and by its own manufacturer.

Not so long ago, members of Generation Z (born between the mid-to-late 1990s and the early 2010s) were considered as the “customers of tomorrow.” Well, tomorrow is now today, and this generation—which has a lot of power—has very definite preferences when it comes to what brands they will follow and purchase. Are you up to date on what “Gen Z” is looking for? And are you aware of how you can reach them even more? (Hint: It’s not through their mobile devices.)

So, your business is visible on Facebook, Instagram, or TikTok, among other social media platforms. Maybe you are using more than one platform to reach as many potential customers as possible. How about LinkedIn? If you are not on this platform, you may be missing out on some unique and valuable advertising opportunities.

That question may seem simple, but recent stats reveal some eye-opening figures about the opinions and feedback that online customers have about everything from their shopping experiences to receiving email communications from the eCommerce sites they buy from. So: Do you align with your online customers?

Meta recently released an opt-in subscription package. Meta Verified, generally speaking, aims to increase privacy and security as well as increase post reach to those who choose to subscribe for a monthly cost. Will Meta deliver on this promise?

The word “invasion” in this title is not meant to be light or amusing. There has been of late a literal invasion of digital ads in the feeds of social media users. These ads—many of which are poor in quality, we might ad—are increasing. Why?