Agency Blog

This year, President Trump purchased a 60-second commercial to run during the Super Bowl for a reported $10 million dollars. It didn’t take long for Mike Bloomberg to follow suit. It’s no secret both candidates have deep pockets when it comes to ad spending. Bloomberg has already spent nearly $170 million on television and digital advertising, according to Advertising Analytics, an ad tracking firm.

Working remotely. First it was a novelty, not to mention a luxury. Today, remote jobs are everywhere. (And we mean everywhere.) Between advances in technology and changing trends in how businesses operate, it was only a matter of time before this trend took hold. Is your business a “remote work”-friendly operation? Or can it be?

A new year is upon us, and Google has just released its “January 2020 Core Update.” While the iconic search engine rolls out hundreds of updates on a regular basis, core updates are implemented only several times a year. And, Google dutifully lets users know whatever far-reaching impact a core update might have on search results.

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020. This is the biggest privacy act established in the US to date and it could lead to further privacy legislation throughout the nation. 

As we say farewell to the 2010s, we revisit a decade that has brought the most dramatic changes in marketing trends and media in the 21^st century.

One advancing change to keep top-of-mind in 2020: “interactive content.” In the online world of today – where people can like, share, follow, and tweet anything and everything on social media and post reviews to Google, Amazon, or any other site – interactive content is in many ways a natural extension of this kind of communication.

Ah, it’s that time of year again – the holidays. Are you not feeling in the spirit? Feeling stressed? Friday the 13^th making a difference? We’re at the midpoint of the holiday season. Let’s look how to de-stress and regroup to feel better and not burned out so the rest of the holiday season will end on a high note, personally and professionally.

What every one of us as professionals has in common is knowing how to time manage our working days. There are many days when we are working on as many different tasks. We chip away at each task throughout the day and never truly feeling like one single thing was completed to give us a sense of feeling super productive. There are also so many unknowns throughout the day that can throw us in different directions and make our afternoon tasks completely nonexistent. This sense of frustration is particularly felt during the holiday crunch time. In addition to working at fever pitch to execute campaigns for all our clients, we are also gearing up for the new year.

What follows are four (very easy) time management tips that will help you to visualize your to-do list and be your most productive self!

We tend to think of Small Business Saturday® as a day that exclusively benefits local stores, shops, restaurants, and any type of independent merchant. Yes, benefits abound on this day – and not only for small businesses, but for consumers as well. If you own a local business, keep in mind that Small Business Saturday is the date to shine. This is especially true if consumers take as much a shine to your store as what is sold. Let’s explain…

There’s a lot of truth to the expression “time flies” – especially in marketing and advertising. Rapidly advancing technology, combined with fast-changing trends in how consumers browse, shop and purchase are proof of how fast time is flying. Just think: The holiday marketing season is here. Time is of the essence. What follows are a few effective approaches to making the most of holiday and year-end advertising.