Agency Blog

Amazon has revolutionized the world of buying and selling. From providing products (and convenient perks) to customers who are registered with Amazon Prime to technological breakthroughs of delivering said products via drone technology, Amazon is always advancing, and the most recent advancements were additions and changes to its ad platform. A couple of years ago, Amazon’s place in digital advertising was strong. Today, it is beyond strong.

There is no rest for anyone in healthcare. Doctors, nurses, medical assistants, and every other healthcare professional are busy managing in the thick of the pandemic, in addition to aiding other illnesses and injuries. And as patients have many options available to them – hospitals, private practices, and urgent care centers, among others – the competition in the healthcare sector is on the rise. How can one practice stand out over another? How can patient conversion be maximized in healthcare marketing?

For so many, planning for 2021 feels like planning for the unplannable. We are here to help by providing certainty in marketing investments, storytelling solutions to help you succeed, and innovative new media and digital strategies, including:

When one thinks of B2B marketing, the words “corporate” and “stiff” often come to mind. It’s important to keep in mind, however, that whether a piece of communication is B2B or B2C, the recipient is always an individual, a human. At EGC, we prefer to approach B2B marketing as “B2Human.” We therefore must approach B2B marketing with that in mind – always thinking of the audience, and what would be most useful and impactful to them. 

Public relations is defined as: “…a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” [The Public Relations Society of America (PRSA)] Positive proactive public relations build trust and confidence in the minds of prospective customers. Your company’s public relations (PR) efforts and outreach shouldn’t start with a crisis. If the first time the term “public relations” in connection with your company is related to a crisis story, you’ve waited too long.

With craft beer’s increasing popularity over the past decade, breweries have a lot more competition. As you walk through a bottle shop or beer distributor today, the sheer volume of craft beer choices are endless. In order to combat this, breweries have to stand out from their competition, and craft beer marketing branding has undergone major changes because of this. In order to grab a consumer’s attention, the craft beer design and branding has evolved to adapt. Below, we showcase some beers that EGC's Craft Beverage Division has created, the first of which served to help a landmark bay on Long Island.

Choosing a new bank can be a daunting task for anyone in the market. But what are the factors that truly make a difference when customers make their final selections?

While the details and implications of the highly publicized and political TikTok deal change daily, and the finality of the deal is still uncertain and can certainly be changed by the time you read this, here’s what I know so far:

Do you remember “the old days” of the Internet when you had to click on URLs to be redirected to web pages with information you were seeking? Over time, as the technology behind the Internet became more sophisticated, you did not have to click on URLs as often. Today, you practically don't have to click at all. Welcome to the age of the “zero-click search.”

When looking to increase online leads, most marketers begin with digital tactics: SEO, search, and social.Traditional PR, often overlooked by direct response marketers and perceived as a branding tactic, can be a great way to increase lead generation, onside conversion, and also help convert existing leads to sales.