Agency Blog

In this episode of EGC’s Web Series, “The Comeback: Jump-Starting Sales,” we focused on how to project and market for the turnaround with special guest, Bob Phibbs (aka “The Retail Doctor”).

As many brands and businesses weather turbulent change, EGC Group is committed to helping your business see a brighter future. In preparing for the turnaround, we launched a web series titled: “The Comeback.”

The challenge of adapting to life during the coronavirus (COVID-19) continues. The Internet, already a powerful tool, has become a lifeline for many in finding out information about this crisis. The websites of many businesses now have a “Special Announcement” that appears when visited, which present info of how operations are being changed as a result of the coronavirus. Is your site promoting a “Special Announcement”? If not, it is mandatory to begin doing so.

As cases of COVID-19 increase, so has its impact to our economy. None of us know when this will end, and none of us know how deep the impact will be, but here’s what we do know…

Amazon delivered 2.5 billion packages in 2019. That’s not far behind the world’s top shipping companies – FedEx (3 billion) and UPS (4.7 billion). Looking ahead, Morgan Stanley estimates that Amazon’s package volume will eclipse both FedEx and UPS in 2022, according to Emma Cosgrove of SupplyChainDive.

As technology advances, the term “word of mouth” changes in meaning. It used to be that a personal recommendation from a friend or loved one was the gold standard of approval. Now, people have access to so much information that they don’t even need to personally know whoever left a review in order to trust their opinion. So, how do you – as a healthcare provider – stand out when there are dozens of other choices in your area? Reputation management.

Customers have the power, so businesses must accommodate. Higher education (though we may not think of it as such) is a business. Colleges and postsecondary education schools must adapt to the needs of prospective students (read: their customers). This is especially important because of the increasing dropout rate among college students. Why do they drop out? What can schools do to curb this?

If you’ve ever wondered whether or not your company should get a blog, or if you’ve ever questioned the importance of your blog – wonder no more! Creating a blog on your website has many benefits, with search engine optimization (SEO) being especially valuable. A blog is an easy – and even better – free way to add keyword-rich content to your website on a regular basis. The only caveat to this is that your blog must have quality content; search engines will not appreciate what you post otherwise. With that said, here are four SEO writing tips to help you write quality content, along with a case study that proves how important blogs are for SEO.

Happy Valentine’s Day! Romance is in the air, and many neighborhood businesses – from floral shops to restaurants – will turn a profit today. If you own a local business, you may very well have Valentine’s Day specials on candy, flowers, or any other romance-themed items. And the special service you provide customers can be reciprocated. How? By happy patrons who post a review online about your business.

Congratulations! You survived January, the longest month of the year ­­– because you gave up drinking. Now that your detox from the holidays is over, let’s talk about how you’re going to survive the next eleven months – and without gaining a beer belly.