Agency Insights

Another Fourth of July holiday has come and gone. The summer season is at the halfway point. It is also a very serious time of year for two groups of people: graduating seniors and professionals at institutions of higher learning. What’s so serious? Both groups are dealing with the inevitable “summer melts.” High school and college administrators, teachers, and counselors know all too well about this phenomenon. How can it be dealt with?

Lately, when conducting a Google search, have you noticed posts showing up in the local finder with the now well-known heading – “Related to Your Search” – appearing above several images, with a few words of text below it? This is what Google is up to with the distribution and display of posts – “Google Posts,” that is. And Google Posts which are associated with Google My Business listings may soon offer new and powerful marketing opportunities.

If you are a healthcare administrative professional, you know that overseeing a facility (or facilities) requires a lot of time and energy. But you must remember that healthcare – whether it is a private practice, hospital, or a chain of urgent care centers – is a business. Every business requires visibility in order to keep operating. How to accomplish this? The answer may be a pay-per-click (PPC) campaign.

Urgent care centers. They seem to be everywhere nowadays. And that’s no coincidence. These facilities have become a major force in the medical field. What urgent care facilities can provide – and which many private practices and hospitals cannot – is the capability to administer to patients quickly, efficiently, and cost-effectively – all of which determine their reputation. Now that there is competition in the urgent care industry, it’s more important than ever to ensure you hit these factors hard and with the best customer experience possible.

For brands and businesses, the Internet is a double-edged sword. Yes, awareness of what goods and services are available to prospective customers is far-reaching. But then there is the reality of customer feedback – reviews. And out of every professional field, the importance of Google reviews for the healthcare industry are magnified many times over in contrast to other professions.

The landing page. It’s an introduction – and not just to the website of a brand or business. For any enterprise with an online presence, a landing page is a combination of calling card, résumé, print ad, radio spot, and television commercial. It’s an online first impression. And there’s only one chance to make a good first impression. What first impression is the landing page for your website making on the user experience?

Copywriting in the advertising industry has drastically changed over the last few years, but with our copywriting tips, you’ll be able stay ahead of the trends and improve your copywriting today. In advertising, cutting-edge technology, combined with tastes and trends that change overnight can be overwhelming. “So much advancement; such a short time.” (Could that be a mantra for today?) This raises the question: What can you to do become a better copywriter in an industry such as advertising? The answer: Copywriting tips that take into account the new and interesting possibilities within marketing and advertising.

Searching for insight? Maybe you should be looking at search.

It’s amazing what online marketing and advertising has brought to brands and businesses in getting the word out about their products or services. A strong and easy-to-maneuver website complemented by one or more social media pages can bring visibility to a brand or business like never before. But with all these advantages come disadvantages – which include many questions. One question worthy of review is: “Should you use SEO or PPC (or both) to attract traffic to your business?”

Have you ever heard the saying: “Less is more”? It’s less a belief and more of a practice because making a great impression with only the basics is a reality. Google has proven its belief in the “less is more” approach through Google My Business, a service which presents verified users with clear and basic information when conducting a search for a particular business. And this service will soon be getting better through a feature called “short names.”