Chat GPT 4 logo as a holographic projection

Move Over ChatGPT—Here Comes GT-4

It seemed like only a short time ago when ChatGPT, a cutting-edge artificial intelligence chatbot, was everywhere in the news. (Oh, wait, it was only a short time ago.) On the heels of this late-breaking innovation, its creator—OpenAI—presents GPT-4, which is reportedly light years ahead of ChatGPT. This may well be one of the most dramatic examples of a technological disruption itself being disrupted—and by its own manufacturer.

The coverage of ChatGPT—until now

For the last several months, the concerns and controversy surrounding ChatGPT was whether or not it was a potential threat to the job security of human beings. The overall consensus was “no.” The technology behind ChatGPT was not going to replace people. At the very most, members of the workforce will in time need to adapt to working with this innovation. In fact, the application of ChatGPT to certain industries may lead to the creation of more jobs. Those who felt threatened collectively sighed in relief. Now comes GPT-4. Should everyone get nervous again?

What can GPT-4 accomplish?

The advances of GPT-4, as described by Open AI, demonstrate that it…

  • Has increased capability and accuracy (when compared to ChatGPT).
  • Performs exceptionally well on a variety of very complex exams, which include the Uniform Bar Exam, the Biology Olympiad, A.P. Art History, and A.P. Biology.
  • Brings a new meaning to the term “image conscious,” as it can literally analyze contents of images and scan and recreate them on command.
  • Has the potential to aid the technological aspects of healthcare and education, among other fields.

Is GPT-4 super, scary? Or both?

While the points listed above are impressive, there is cause for concern. Indeed, Kevin Roose of The New York Times recently claimed that GPT-4 is both “exciting and scary.” (Kevin Roose was the reporter whose famous Q & A with ChatGPT had the bot trying to break up his marriage, so for him to call GPT-4 “scary” says something.) Just as the release of ChatGPT was met with excitement among tech enthusiasts, the fervor for GPT-4 is even greater. And with this greater fervor comes greater concern. (Note the italics on “greater.”)

Is GPT-4 too powerful?

A quality assurance tester—employed at OpenAI, it should be noted—was reported to have experienced an “existential crisis” after testing GPT-4 and discovering firsthand the extreme power of this latest technology. Even Sam Altman, CEO of OpenAI, publicly expressed his concerns to ABC News of the potential dangers posed by GPT-4, declaring: “We’ve got to be careful here.” Again, it says something when members of the company that created this groundbreaking innovation—who ordinarily would be beaming with pride—instead feel intimidated. And with good reason…

The “unknowns” of GPT-4

Nobody knows the future, and that is the main concern—if not fear—about GPT-4. The technology is so sophisticated that no one can gauge its full potential at this time. Mr. Roose notes that even the creators of this latest AI innovation have noticed its capacity to develop “emergent behaviors,” where the technology “learns” capabilities it was not even programmed to perform. It goes without saying that programmers and designers—who are flesh-and-blood human beings—must take extra steps to harness and restrain this perhaps way-too-powerful technology.

If you’re concerned about where your brand’s presence stands, or if you have questions regarding ever-changing technologies, EGC can help. We will help determine the best strategy to strengthen your brand’s visibility and keep you informed on late-breaking news.