Google SEO Trends to Prepare for in 2021
With COVID-19 still upon us, 2020 will be remembered as among the most famous (and infamous) years in recorded history. While it’s difficult to plan for anything in this ever-changing time, we must be aware of the future, particularly where business is concerned. Today, a business’ online presence has never been more important. Were you aware that new SEO trends for Google are underway for 2021?
User experience via Page Experience
Google’s mission, naturally, is to provide the best user experience to anyone conducting an online search. And the user experience connects to the name of the newest algorithm that Google is working on and which will be presented in 2021: Page Experience.
Google-related terms (and acronyms) to remember for 2021
How can webmasters and designers see to it that the best user experience (or Page Experience) is carried out? Aleh Barysevich, writing for Search Engine Watch, detailed the points to be mindful of for improving a website’s online performance to attract users, which in turn results high-ranking results on Google.
As the technology behind the Internet has improved and become more sophisticated, so too has the increased expectation for a continuously efficient, fast, and stable user experience. The ingredients that go into efficiency and stability fall under a set of metrics labeled “Core Web Vitals,” which, as defined by Google, reveal how a web page performs based on real world usage (or field) data. “Core Web Vitals” are made up of:
- Largest Contentful Paint (LCP) – The length of time a web page takes to load.
- First Input Delay (FID) – The length of interactive time it takes between clicking on a web page’s feature and the corresponding response.
- Cumulative Layout Shift (CLS) – The visual stability of the page (e.g., page does not “jump” or blank out and text does not shift as user navigates).
The results and truths of “Core Web Vitals”
The “Core Web Vitals” of a page cannot be underestimated. As an example, consider “bounce rate” – when users visit a page, but leave instead of remaining or checking other pages on the site. In the example provided by Google, if the time for a page to load increases from one-to-three seconds, the bounce rate increases by 32 percent; if that time increases from one-to-six seconds, the bounce rate increases by 106 percent. So, the higher the bounce rate – the lower a page will rank in Google search.
Other important web page elements
While the “Core Web Vitals” of LCP, FID, and CLS should be top priorities in adjusting and improving online metrics in 2021, they complement – and do not replace – other important elements such as being mobile-friendly and having added strong security (by ensuring “http” becomes “https”). Collectively, each of these elements combines to provide as seamless a web experience as possible.
The future is near
Consider this: The COVID-19 pandemic has been impacting the world since late 2019, and the US for just over six months. It may seem hard to grasp, but a new year will be here in three months. This is not meant to cause panic, as Google has emphasized that these new trends in SEO will not go into effect until 2021. But you should be prepared.
The EGC Group diligently keeps track of the online presence and performance of our clients. Whether it is developing expert SEO strategies, creating state-of-the-art websites, or monitoring accuracy of clients’ local listings via Raydeus – among other services – we are prepared to meet the challenges of the changing online trends in 2021.
Contact us – today – to learn more, so that your web presence can be ready for the new year.