Google and Changes to Web Page Title Tags
Are you satisfied with the web page titles that are thoughtfully planned and written for your site? If you check and find that the wording has been altered—don’t panic. This is the latest change in the seemingly ever-changing world of Google: Generating updates to web page title tags.
What page title updates are all about
As Matt Southern writes in Search Engine Journal, Google has the power to now update and generate new web page titles (a.k.a. HTML title tags) to a site. Mr. Southern cites Danny Sullivan, Advisor of Google’s Search Division, who stated that modifications to a page’s existing HTML title tag might be studied and analyzed by Google, which may then make further changes. It should be emphasized that this is not a power play on Google’s part—but an effort to help certain websites that would benefit from having the wording of some of their titles changed.
Why would Google make these changes?
Yes, you read right: These page title updates are aimed to benefit websites, and in turn, the brands, businesses, or organizations they represent. Google will make any changes to existing title tags based on how accurately the text explains the content of a particular website in its search engine results pages (SERPs). So, if Google examines a page title and the content provides a correct and complete summary of its corresponding web page, everything will likely stay as it is. If Google believes, on the other hand, that the descriptions on a page title and could be improved upon, they will be updated.
Changes—and maybe more changes?
Another unique fact about the changes Google may make to a page title is the flexibility the search engine will allow. As Mr. Southern states, any changes are not “set in stone.” And, Mr. Sullivan wrote that refinements to this new project are continuously being tested. (With this in mind, it is suggested that because this is a relatively new project and that refinements are being made, any changes handed down from a website’s development team should be postponed for the time being.)
Google and businesses share in changes to page updates
What is especially noteworthy about this current project is that anyone connected with a website—business owner or SEO manager, among other interested parties—who is unhappy with the revised text that Google may apply to a page title will have the freedom to write replacement content. Google will then review these further revisions, and opt to use these ‘revised revisions,’ providing they meet the requirements. So, it may be said that the updates to web pages from Google are not only dynamic, but diplomatic as well.
Google cares about everyone—customers and businesses
Yes, Google has made another change in its processes. Unlike the new core updates to its algorithm or the gradual transition from third-party tracking to first-party data—both of which keep the customer top-of-mind, this latest innovation of generating updates to web page titles is intended for the best interests of businesses.
If you are wondering if your business’ online presence is as strong and as possible where search is concerned, consider utilizing Raydeus Local, which offers a variety of services, including search engine optimization. If there are any other questions you might have about how your website content may be improved upon, give EGC a call to learn more.