Google Analytics: The Gateway to Knowing Your Viewers

In the episode, “EGC’s Google and Digital Analytics Training,” Jim Pasqualone, Director of Digital Growth at EGC Group, walks us through the key aspects of Google Analytics and explains how this invaluable tracking and reporting tool is critical to gauging your business.

A portal to your business

As a decision maker, analytical platforms like Google Analytics will be your crystal ball to help you foresee trends and predict outcomes of the activity of your website. Think of this as the “who,” “what,” “where,” “when,” and “how” of your viewers. The “why” is where you come in. Pasqualone explains how Google Analytics is the portal to giving you the inside track on who is viewing your website every day and how they are engaging with it. The takeaway here is the understanding of why consistent monitoring is important for business decisions, both short- and long-term.

Why your business needs Google Analytics—and why you should know how to use it

Did you know that using Google Analytics can give you insight into real consumer behavior, and highlight opportunities of where to expand your network? Knowing who is visiting your site is key to targeting your audience for future growth. Pasqualone explains why looking at certain specific parameters can reveal who is viewing your website, where they live, what they’re searching for, and even the type of device they are using!

So, why are all of these things important to your business?

We invite you to watch our webinar and learn why understanding Google and Digital Analytics can be the gateway to a successful future for your business.