Elect to Increase Your Brand’s Social Media Presence
Facebook has been through the wringer. Consider: The recent election may have stirred memories of the infamous Cambridge Analytica scandal. Then there was a data breach last month. It would seem Facebook has “lost face” in some circles. And while it is unlikely that brands which post on this or other social media sites will abandon this avenue of marketing, it may be time for a refresher course in the power of advertising (brands, not politics) on social media – especially at this time of year.
“It’s beginning to look a lot like…” (well, you know the words)
As soon as Halloween is over, the decorations and trimmings for the winter holidays start cropping up, full force. With this shopping season fast approaching, businesses should continue advertising via social media on one or more platforms. In spite of whatever trials, tribulations and fallout some sites have undergone, the undeniable fact is that social media brings unmatched power and exposure to brands or businesses of any size, shape or kind.
Facebook – it still works – and well
In an article for Entrepreneur, Jacky Chou – using Facebook as the social media site of choice – reinforced the benefits of advertising on this platform. These range from connecting instantly with a target audience to reaching the greatest number of people (read: potential customers) in the shortest period of time. As Mr. Chou sums it up: “Other platforms may be growing, but Facebook remains one of the best ways to spread the word.”
But what about those “other platforms”? Brands should become social butterflies on social media.
Instagram – it has some good stories to tell
Instagram, the image and video site from Facebook, is another strong social media platform. As Ryan Kelly points out in Forbes, the most competitive brands create posts exclusively for posting to Instagram. Going one step further, the spontaneous “you are there” feeling that Instagram Stories provides users can also be a benefit to brands, as it makes a person-to-person (as opposed to merchant-to-customer) connection, which can then increase engagement.
Pinterest – get visual
The cliché of “a picture being worth a thousand words” is evident in today’s online landscape. Brands that have not incorporated Pinterest into their social media strategy should give this image-centric platform a try. As of this writing, Pinterest recently hired Andréa Mallard, CMO of Athleta Gap, to serve as CMO for the express purpose of building up its advertising resources – evidence of this site’s growing potential as a marketing tool.
The criticisms faced by certain social media sites have led to actions ranging from people limiting the frequency of their posts to actually shutting down their accounts forever. This is not an option for brands that wish to make an impact, particularly during the winter holidays. With careful curation, every brand on social can have as happy a holiday season as their customers.
Can your brand or business use a refreshed social media presence? Contact EGC today.