With craft beer’s increasing popularity over the past decade, breweries have a lot more competition. As you walk through a bottle shop or beer distributor today, the sheer volume of craft beer choices are endless. In order to combat this, breweries have to stand out from their competition, and craft beer labels have undergone a major facelift because of this. In order to grab a consumer’s attention, the craft beer label design has to be eye-catching and reflect the brewery's brand story. Below, we showcase some beers that EGC's Craft Beverage Division have created.
Terre Haute Brewing Company, Indiana
Citragenesis – Hoppy Wheat Ale (5.0% ABV)
Summer in the 1990s. Life was simple. Fashion was questionable. Music now played from silver discs. Candy rings and water blasters were life. THBC made Citragenesis Wheat Ale with a massive amount of Citra added in the whirlpool, and dry hop for a citrusy-blast of tropical fruit flavors. Beat the heat with this crisp and refreshing ale!
> EGC designed an eye-catching beer label that transports drinkers back to the nineties. Today, many beer brands are recognizing the value of “nostalgia marketing” by tapping into our fondest childhood memories to sell more. Nostalgia triggers emotion, and emotion activates purchase.
The Legend of Stiffy Green IPA (5.7% ABV)
Indiana is known for “Stranger Things,” but the strangest by far is the Legend of Stiffy Green. J.C. Heinl, a resident of Terre Haute, passed away in 1920 and his beloved bulldog, Stiffy, stayed at his grave until he died as well. Since then, there have been cemetery sightings of a ghostly dog with glowing green eyes. Spooky smooth with a hoppy bite – “Get a Stiffy!”
> EGC designed this Scooby–Doo inspired Stiffy Green IPA label with custom engraved illustration of JC Heinl's bulldog, Stiffy Green. Eerie colors of purple, orange, and fluorescent green interact over silver foil creating a blingy–iridescent masterpiece.
Garvies Point Craft Brewery, New York
Gold Coast Double IPA (8.0% ABV)
This luxurious Double IPA is brewed to celebrate the iconic history of Long Island’s, “Gold Coast”. Five varieties of rare hops, harvested from around the world, that give a wide array of complex aromas and flavors for a one of a kind, hop forward experience that you will never forget. This privileged American DIPA is reserved for the most affluent of “Hop Heads”.
> EGC designed this Great Gatsby inspired label to convey the ritzy and romantic Long Island Gold Coast where Garvies Point Brewery is located. Custom Art Deco illustration with glamorous black and gold luxe palette, and metallic, iconic architectural zigzag design.
Ten Pin Brewing, Washington
Strike! IPA (6.5% ABV)
This bright, fruity, modern IPA elicits a rich medley of coconut and tropical flavors from the hottest hop varieties available. Our specialty malt adds another layer to the fruit complexity by contributing crisp notes of apricot and a unique fruity tartness. From tropical flavors of mango and guava, to the juicy and refreshing bite of tangerine, setting yourself up for a Strike! will have you thirsting for spring!
> EGC designed this loud, eighties inspired label to have some major stopping power. The first release from client Ten Pin Brewing’s new Seasonal Series. EGC utilized a 360-degree shrink sleeve with ultra-glossy coating to allow the radical green and pink colors to pop.
EGC Group, New York
1985 IPA (7.2% ABV)
The EGC Group advertising agency was founded in 1985 on Long Island, New York, and 2015 marks our 30th anniversary. Things have certainly changed over the years, but one thing that has stayed consistent is great beer. So raise this bottle of fresh, handcrafted EGC 1985 IPA to help us celebrate! Check out our 30-year history at: egcgroup.com/1985
> EGC designed this Macintosh inspired label as a nod to Apple's innovative 1984 operating system that introduced us to fonts, and Clarus the Dogcow. This brew represents the EGC Group, a young, vibrant ad agency that has their finger on the pulse of what’s trending.