Black Friday vs. Cyber Monday: Which Day Should You Participate In?
Halloween’s over. Thanksgiving’s coming soon. Then there’s Black Friday, when the gigantic number of sales is outnumbered only by the customers crowding into stores to save on these deals. Then, everyone gets to relax on Saturday and Sunday and recharge for Cyber Monday, where online sales rule. Both days are feasts for buying and selling. Did you ever stop to wonder which of these two days your brand or business should take part in?
Questions about Black Friday and Cyber Monday.
The first answer to the above question that might come to mind may be – both. And that’s natural. Why not give your brand or business as much exposure as possible, and on two days where sales reach epic proportions? But stop and think for a moment. Could you be spending too much time, money, and energy on both shopping days? Should you only focus on either Black Friday or Cyber Monday sales? The answers depend on how your existing customer base shops as well as the products you sell.
Success for Black Friday and Cyber Monday has a lot to do with merchandise and customers.
In an article for Business Insider, Monica Chin lists options of when and why customers are likely to choose between either the best Black Friday or Cyber Monday sales. Having an inside track to this information can give businesses a better insight on what sale day to concentrate on. Here are some points worth noting:
- Online sales are available on Black Friday as well as Cyber Monday. This may seem obvious, but images of crowds lining up outside stores in the early hours of Black Friday, complemented by shoppers logging in a lot of Internet time on Cyber Monday can cloud this fact. And, if you have both a brick-and-mortar and online store, more attention and resources should be given to the place that sells more merchandise overall.
- Customers tend to buy newer, popular, and high value products on Black Friday – and yes, they will make the effort to travel to brick-and-mortar stores amidst the crowds to make these purchases. Many appliances, televisions, and computers are sold on this day. If your business deals in high-priced merchandise, this is the day to profit.
- Does your business specialize in products that are smaller or well-stocked in high-tech gadgetry, such as items related to smart homes? Promote and celebrate these items on Cyber Monday, when more customers with exacting tastes and specific interests will be browsing the Internet for sales.
Make your presence known – way before Black Friday and Cyber Monday.
With these points in mind, it is important to have special sale ads prominently featured – either in printed circulars, online (or both) – to stand out and be noticed when customers are researching the available deals. With so much merchandise – and so much competition – it is all too possible to get lost in a sea of advertisements. Remember, it is never too early to plan for the holidays, and regardless of whether your business would benefit more from Black Friday or Cyber Monday sales, make everything you plan on selling visible – now.
Is your business’ holiday sale campaign ready? If you’d like to find out how to have the best Black Friday or Cyber Monday for the season, give EGC Group a call. Our services include creative, digital, and social, as well as research on what consumers are seeking – for the holidays, and throughout the year.