The Virtue of Virtual B2B Events
Gone are the days of in-person face-to-face meetings, conferences, and trade shows. Being at a trade show was all about discovery. Roaming isles (earning those steps!) and discovering something new was fun and exciting. (The free swag was nice, too.) One lesson the year 2020 has taught us is that there are different ways to stay connected. The practice of hosting and attending virtual events was not new to us, but it certainly forced its way in and has not only become a necessity, but the new norm.
Read More