To Politicize or Not to Politicize? That is the Advertising Question.
Image Credit: Colin Kaepernick/Twitter
In the live-or-die world of today’s advertising, Shakespeare is ever more relevant. Brand wars are dramas, after all. Each brand tries to achieve its goals while facing challenging obstacles. Twists and turns add flavor. But Nike chooses to get what it wants (sales) by being more irreverent, edgy and risky than its competitors. The recent Nike ad, featuring a headshot of former San Francisco Forty-Niners quarterback Colin Kaepernick, with the caption – “Believe in something. Even if it means sacrificing everything” with the tagline – “Just do it” is a perfect example of the question of life or death for a brand: How far can (or should) a brand go when it comes to taking a controversial position?Read More