Agency Blog

So, your business is visible on Facebook, Instagram, or TikTok, among other social media platforms. Maybe you are using more than one platform to reach as many potential customers as possible. How about LinkedIn? If you are not on this platform, you may be missing out on some unique and valuable advertising opportunities.

That question may seem simple, but recent stats reveal some eye-opening figures about the opinions and feedback that online customers have about everything from their shopping experiences to receiving email communications from the eCommerce sites they buy from. So: Do you align with your online customers?

The word “invasion” in this title is not meant to be light or amusing. There has been of late a literal invasion of digital ads in the feeds of social media users. These ads—many of which are poor in quality, we might ad—are increasing. Why?

Love will be in the air this Tuesday with the arrival of Valentine’s Day. Couples everywhere—whether they’ve just started dating, are newlyweds, or have commemorated their golden anniversary (or beyond)—will be celebrating. Some interesting percentages are proof of equally interesting revelations of how people will purchase on February 14. If you own a small business, place any love and romance-related merchandise front and center. Lovers are looking to spend.

There are many questions for this Sunday, as Super Bowl LVII gets underway. There’s the obvious question: Which team will win: Kansas City Chiefs or Philadelphia Eagles? Will there be a big turnout? And then there are those who may not be football fans but will to tune in to watch the commercials. Which brands will be seen by millions? Which spot (or spots) will declare one particular brand as a winner? Here is a selection of 10 ads that you can preview...

As you continue to plan and prepare marketing strategies, stop and ask yourself an important question. (No, beyond important.) This question has nothing to do with technology, social media or traditional media. (Those are important, but they can wait for a minute.) The question you need to ask yourself is: “Am I being authentic?” This seems like a very general question, but where marketing is concerned—it is the priority of 2023.

In the last couple of months, there has been a lot of discussion and news concerning ChatGPT, a recent innovation from OpenAI. At the heart of this ongoing coverage—and on the lips or minds of many people—is the question: “Is my job safe?”

When a new year begins, theories and predictions as to innovations that will disrupt current trends and become a game changer abound. Consider the social media platform BeReal. Created in 2022, where is BeReal going in 2023? Specifically, will it join TikTok, Instagram, Facebook, and other social media sites as an effective marketing tool?

If you own a brand or business, you more than likely keep your website fresh for Google searches by updating text on an even semi-regular basis. Were you aware that the language you use has a huge impact in how your site is recognized? Case in point: Use of the two-word term: “click here.”

As the new year gets underway and you rev up your marketing strategies, make Instagram a priority. If you don’t have an Instagram page for your brand, create one as soon as possible. If your brand is already visible on Instagram, give it extra care and curation. And go one step further by giving special consideration to Instagram Reels. Upscaling your brand’s Instagram game may be your best professional resolution for 2023.