A few days ago, Taylor Swift—you know, the popular singer—showed up to watch her rumored boyfriend—Travis Kelce, tight end for the Kansas City Chiefs—play football. Since then, there’s been a ripple effect of unplanned publicity which is translating into what may be called “spontaneous marketing magic.”
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When we hear or read the term “search,” Google instantly comes to mind. Lately, artificial intelligence innovations such as ChatGPT might also pop up in our thoughts. It seems that another famous online entity, however, has become a “go to” resource for search. And that entity is the iconic social media platform—TikTok. Welcome to the era of “in-app search.”
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