How to Get Your Email Campaign Opened So Your Brand Voice is Heard
The thing about marketing in 2019, is that all of your communications – whether it be a social ad, TV spot, or email campaign – need to have a personal touch. When it comes to email marketing, this strategy is a quick and convenient way to get your message out there, assuming people actually open your emails. The problem? Your audience is receiving too many emails from thousands of different marketers. Be honest. How many times have you received a marketing email, glanced at the subject line, and immediately deleted it? That’s why during your next email campaign brainstorm, it’s important to stop and think: Is this subject line going to connect with my audience? If not, it will likely be deleted or ignored.
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