Agency Blog

When people think of advertising and marketing, examples such as a cool video ad, an attention-grabbing poster, or catchy jingle come to mind. But these ads would never be seen or heard if it were not for the media behind them. Let us then give a shout out to “the media factor” that makes advertising possible—particularly in today’s times.

If you think traditional advertising is out of date, and that digital is the only effective way of brand messaging, prepare for a surprise. Not only is traditional advertising alive and well, but it has been combined with digital messaging for some very unique marketing. Find out about “manifestation” campaigns…

In a time where digital media is top-of-mind when it comes to advertising, the “old fashioned” method of television is frequently overlooked. Find out why presenting ads on television is still an effective way to get your brand seen before potential customers, and how, with the right guidance, it is more possible than you might think.

When advertising branched out into digital media, it was the beginning of a new era. It is no exaggeration to say that the world of advertising was revolutionized by digital. But nothing is ever guaranteed, and even the strongest mediums can be threatened. Earlier this month at Advertising Week 2015, new technologies and discoveries related to advertising were promoted and celebrated. One technology that was NOT celebrated, however, was the recent technology of ad blocking.