Agency Blog

Google is the giant of search engines. Yes, Internet Explorer, Mozilla Firefox, and Microsoft Bing also operate on the World Wide Web, but not on the same level as Google. Why then, would a new web browser—and one that requires a paid subscription—try to enter the search engine arena? Introducing Neeva, a challenger to Google.

They’re still showing up, and in greater numbers: Those white backgrounds with black designs on any product—waiting to be scanned, followed by a display of all the info a customer could want before deciding on whether or not to buy said product. Yes, the QR code continues its strong and steady comeback, and it may well become a major asset to marketing.

Earlier this year, Google made waves with the announcement that third-party tracking methods (a.k.a. “cookies”) for targeting ads to possible customers would be discontinued. Marketers who relied on this strategy were, perhaps understandably, upset and concerned at how to pivot. They can now, however, breathe a temporary sigh of relief. (Note the emphasis on “temporary.”)

As the cases of COVID-19 continue to be contained, and more businesses and stores are opening up, e-commerce and businesses that have ominchannel presence should focus their attention on this Monday and Tuesday, June 21 and 22—Amazon Prime Day. This year, Prime Day may well be unlike any other.

As the COVID-19 pandemic swept the nation one year ago, businesses operated under many restrictions. Banks were no exception. Hours were limited, as were the number of people allowed inside at one time. It was time-consuming and frustrating. As a result, many people chose banking via artificial intelligence (AI) as a more convenient option. And although the pandemic has slowed, the partnering of banking and AI has gained—dramatically.

In March, Google made news with plans to eliminate third-party tracking technologies out of concern for user privacy. Third-party tracking technologies, however, had been a long-standing marketing staple for targeting ads to customers. These changes have brought more changes, one of which is the proposed solution known as “FLoC.” And not everyone is happy about this possible solution.

Apple has announced changes to how data is tracked, impacting advertising and conversion tracking. Facebook has issued an explainer for how advertisers and developers can prepare...

If you advertise via streaming television, be on the alert. It was recently discovered that approximately one million Android devices became infected with malware that replicated streaming-TV apps. In a very sophisticated high-tech scam, this malware has been able to hack into and steal revenue intended for advertisers.

One of the greatest changes—and challenges—to the future of digital marketing is the banishment of third-party tracking technology, which was a heavily relied-on method for targeting ads to possible customers. As third-party data is phased out, marketers must turn to first-party data as the foundation for their strategies. And this is good. If you own a business, you may well wonder (as many others are) how you can make this transition “from third-to-first.”

With the COVID-19 pandemic, the ways in which customers browse, shop, dine, and interact and transact have changed. This meant businesses needed to change how they operated. A lot of changes mean there’s a lot to remember. One online strategy that business owners may have neglected to remember is their social media strategy. And more to the point: avoiding mistakes in their social media strategy.