
Retail Media and the Revolution of Video Ads
It’s neither a secret nor a surprise that video ads have the power to attract attention as nothing else does. Video has become one of—if not the most—popular methods used to spread a brand’s message and increase visibility. And the application of video to retail media is revolutionizing television advertising. It’s all about the connection of audience with brand—through the aptly named invention of connected television (or CTV).
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