Agency Blog

Last week, the Facebook outage, compounded by the Congressional testimony of that platform’s former employee, Frances Haugen, topped the news for several days. The ripple effects, however, may last for some time—particularly for small businesses that advertise on Facebook, not to mention its “family” of platforms that include Instagram.

There has been a lot of coverage about third-party data being phased out over time, coinciding with first-party data becoming the method of choice for marketers to promote brands to potential customers. But were you aware of zero-party data? (Spoiler alert: Instead of the brand reaching out to the customer, the customer is reaching out to the brand.)

Imagine a world where ads seen on television (better known as commercials) were not considered a nuisance. And what about ads that are presented and in sync with products and services that a particular TV audience would be interested in? (In short, ads a customer wants to see?) Connected television (or CTV) advertising may turn these possibilities into realities.

People tend to think the road to success happens through big and bold actions. It is therefore worthwhile to step back and look at how small, incremental steps matter—and can actually guarantee impressive degrees of success. When a business, for example, exerts one percent extra effort in its disciplines, elements such as website conversions, lead conversions, and lifetime value may see wins never before imagined. As a reference to this, let’s consider the Olympics…

The school year has started. The spread of the Delta variant of the COVID-19 coronavirus has unfortunately curbed the optimism many had for the reopening of school buildings where teachers could conduct lessons and students could learn. And this, by extension, has impacted retailers and customer purchases for back-to-school items. Find out how some retailers are trying to stay one step ahead, thanks to a combination of social media and artificial intelligence (AI).

Are you satisfied with the web page titles that are thoughtfully planned and written for your site? If you check and find that the wording has been altered—don’t panic. This is the latest change in the seemingly ever-changing world of Google: Generating updates to web page title tags.

The hopes for a turnaround after the outbreak of the COVID-19 coronavirus last year have been stalled for many on account of the Delta variant. Most businesses figured the comeback would be gradual. Now, the comeback will be more gradual for some and delayed for others. More concern and questions abound.

Shopping has changed—forever. One example of this change is how some customers prefer buying items straight from a business as opposed to a retail or wholesale store. Yes, direct-to-consumer (DTC) is the shopping method of choice for select patrons. What strengthens chances of success for businesses that operate on a direct-to-consumer platform?

Technology and the power of the customer continue to advance side-by-side. Easily finding and either accepting or rejecting a business through digital means gives customers a lot of power. This also means that businesses have a lot of opportunities—if they invest in technology to accommodate customer demand. And their current demand is webchat.

“Read any good books lately?” “Seen any decent movies recently?” These familiar questions about what to read or see are now joined by another medium: “Heard any cool podcasts?” Yes, the power of podcasts marches on. Podcasts entertain, and even educate. Oh, and now there are new and interesting possibilities for brand recognition, thanks to podcasts.