Agency Blog

Customers have the power, so businesses must accommodate. Higher education (though we may not think of it as such) is a business. Colleges and postsecondary education schools must adapt to the needs of prospective students (read: their customers). This is especially important because of the increasing dropout rate among college students. Why do they drop out? What can schools do to curb this?

Happy Valentine’s Day! Romance is in the air, and many neighborhood businesses – from floral shops to restaurants – will turn a profit today. If you own a local business, you may very well have Valentine’s Day specials on candy, flowers, or any other romance-themed items. And the special service you provide customers can be reciprocated. How? By happy patrons who post a review online about your business.

Working remotely. First it was a novelty, not to mention a luxury. Today, remote jobs are everywhere. (And we mean everywhere.) Between advances in technology and changing trends in how businesses operate, it was only a matter of time before this trend took hold. Is your business a “remote work”-friendly operation? Or can it be?

Ah, it’s that time of year again – the holidays. Are you not feeling in the spirit? Feeling stressed? Friday the 13^th making a difference? We’re at the midpoint of the holiday season. Let’s look how to de-stress and regroup to feel better and not burned out so the rest of the holiday season will end on a high note, personally and professionally.

We tend to think of Small Business Saturday® as a day that exclusively benefits local stores, shops, restaurants, and any type of independent merchant. Yes, benefits abound on this day – and not only for small businesses, but for consumers as well. If you own a local business, keep in mind that Small Business Saturday is the date to shine. This is especially true if consumers take as much a shine to your store as what is sold. Let’s explain…

There’s a lot of truth to the expression “time flies” – especially in marketing and advertising. Rapidly advancing technology, combined with fast-changing trends in how consumers browse, shop and purchase are proof of how fast time is flying. Just think: The holiday marketing season is here. Time is of the essence. What follows are a few effective approaches to making the most of holiday and year-end advertising.

Halloween’s over. Thanksgiving’s coming soon. Then there’s Black Friday, when the gigantic number of sales is outnumbered only by the customers crowding into stores to save on these deals. Then, everyone gets to relax on Saturday and Sunday and recharge for Cyber Monday, where online sales rule. Both days are feasts for buying and selling. Did you ever stop to wonder which of these two days your brand or business should take part in?

Ever use newsjacking to market your brand? Or, are you familiar with what newsjacking is? If not, settle in and take note of this “hot off the presses” online practice that is applied to practically everything – even marketing. You may be surprised at what potential opportunities might literally be happening right now.

Social media platforms – whether Facebook, Instagram, Twitter (or all three, among others) – have benefitted many brands in getting their goods and services before the public. But your social media strategy needs to be carefully curated and tended to. If not, making a great impression and attracting customers will see an about-face and drive them away. What then, should be done – or rather, avoided – to making your social media strategy a success?

No, that is not an accidental repeat of the word “brand” in the title. The use of a brand ambassador has been a popular and powerful marketing tactic since the beginning of advertising. Using a personal touch to promote a particular brand’s goods and services makes impact. But does a business really need this for its brand marketing?