Agency Blog

EGC focuses on three benefits of artificial intelligence (AI) that should help put any fears you might have to rest.

Have you heard about LinkedIn’s relatively new collaborator? It is an artificial intelligence (AI)-powered program named, fittingly, “Collaborative Articles,” and its goal is to promote content from members within LinkedIn who have expertise in specific professional areas. Essentially, questions from LinkedIn members are answered by others who are well versed on particular business-related topics.

Picture that icon of the little bluebird that represents Twitter. Now imagine a whole flock of these icons migrating from that social media site to a relatively new platform named Bluesky. And that is not just a metaphor. It’s happening. One-time Twitter devotees are flocking to Bluesky. Find out why.

Marketers, business owners, and brand reps who promote their goods and services on social media—which is to say, the majority—are concerned about the possibility of a nationwide ban of that most popular platform, TikTok. This development has raised many questions: “Why would TikTok be banned?” “Is it likely that a ban will take place?” “How can I promote my brand on social media if TikTok is gone?” Let’s provide some answers.

Everyone has heard—if not asked—the question: “What is the secret to success?” The reality, of course, is that a number of factors beyond our control contribute to whether or not a goal is successful. (And yes, one of those factors is luck.) Where marketing is concerned, there are a few ideas, attitudes, and practices which can serve as a foundation for increased chances for success.

Although we are at the “one-third point” of 2023, this year could go down in history as the most memorable—and maybe controversial—where advances in technology came fast and furious. Where artificial intelligence (better known as AI) is concerned, iconic search engine Google has gotten into the act. Welcome to the clash of the AI titans.

Have you heard about Lemon8? It is the latest social media app that has broken through in the United States—in a big way. There are some interesting—and some might say ironic—facts about Lemon8, but one current question on many minds is: Will this “new app on the social media block” be a challenge to other already popular platforms, particularly Instagram?

Everyone searches Google to find answers to questions or get information. Everyone has also either liked, followed, and engaged with short-form videos on one or more social media platforms. Can you imagine how effective short-form video would be if used in search engine results pages (SERPs) on Google when seeking information? Is your brand or business ready?

It seemed like only a short time ago when ChatGPT, a cutting-edge artificial intelligence chatbot, was everywhere in the news. (Oh, wait, it was only a short time ago.) On the heels of this late-breaking innovation, its creator—OpenAI—presents GPT-4, which is reportedly light years ahead of ChatGPT. This may well be one of the most dramatic examples of a technological disruption itself being disrupted—and by its own manufacturer.

Not so long ago, members of Generation Z (born between the mid-to-late 1990s and the early 2010s) were considered as the “customers of tomorrow.” Well, tomorrow is now today, and this generation—which has a lot of power—has very definite preferences when it comes to what brands they will follow and purchase. Are you up to date on what “Gen Z” is looking for? And are you aware of how you can reach them even more? (Hint: It’s not through their mobile devices.)