Agency Blog

Are you looking for a fresh but powerful and proven way to get your brand’s message to potential customers? Consider, if you will, podcasts. There are podcasts on every imaginable topic of interest—and they continue to populate streaming platforms. People who are interested in a particular topic are currently listening to one or more podcasts related to it. And advertising on podcasts is strong—with findings you may find hard to believe. Lend an ear…

Google is making another change. If you have not yet read or heard the acronym “GA4”—you will. This acronym stands for the iconic search engine’s dramatic update to both the name and operation of “Google Analytics 4.” The sooner you’re prepared for this change, the better, as this will this will be Google’s only proverbial game in town for tracking and measuring marketing performance. What must you know? Is there an alternative?

If you are starting to use video in your marketing campaigns, or have already tried but were unsuccessful, there’s one question to keep in mind: What type of video content would best serve your brand? This is an important question, and since video is everywhere, it’s something that can be taken for granted. What follows are descriptions of different types of video content to help you find the right match for your brand or business.

Although the peaks and valleys of the COVID-19 pandemic continue, more places continue to up, albeit guardedly. These include colleges. In addition to extra efforts to open up and get classes going, colleges have an overall challenge where enrollment is concerned. Still, whether students and teachers attend classes via Zoom or are able to visit their schoolrooms, there are those who want to respectively learn and instruct.

Influencer marketing continues to have a great, well, influence on audiences. While honest and transparent influencers and the brands they represent have had strong relationships—both professionally and financially—recent studies reveal a genuine surge in this type of marketing. Will future generations look back and wonder if 2022 was “The Year of Influencer Marketing”? It’s possible…

Today, when you’re outside—whether on a walk, jog, or traveling by car, bus, or train—you may find yourself noticing more advertisements. These ads may appear on billboards, in bus shelters, or in train stations. No accident. No coincidence. Out-of-home (OOH) advertising is experiencing a comeback like never before.

Organic video content—whether user-generated or filmed with a lot of bells and whistles—is a very popular method of marketing. In today’s era of social media, and especially with the popularity of TikTok videos, one might think that the phenomena of raw and organic video content happened recently. Not so. Consider the now decades-old marketing behind Carvel Ice Cream…

William Shakespeare wrote: “All the world’s a stage.” In Shakespeare’s time, actors made an impression on audiences—on the stage. With the advent of film and video production—and how they benefit the worlds of marketing and advertising—that “stage” referred to by Shakespeare has expanded to more than one. 

Your favorite online brands may be showing up in a store in a neighborhood near you. That’s right...

In an effort to help the people of the Ukraine, the EGC Group is collecting items ranging from medical supplies to personal hygiene products, among others, to be donated to the Ukraine at the end of March.