Agency Blog

If the year 2020 revealed anything, it was our ability to adjust and adapt to sudden changes. Because of the COVID-19 pandemic, many people had to work remotely. Businesses everywhere shut down, some permanently and others temporarily. Local businesses that managed to survive are perhaps the strongest examples of how to adjust and adapt. And much of their survival was due to digital marketing.

A few days from now – November 28 – is the tenth anniversary of Small Business Saturday. It’s also the first time COVID-19 will be a factor to be mindful of on this day that celebrates local businesses. This year will be a challenge, particularly with the dramatic increase in diagnoses of COVID-19 cases. If you own a local business and planned on placing the “Shop Small®” badge on display on November 28, be prepared to adapt to a different experience than in the past.

QR codes – first a hit, then a miss, but now...

The QR code has had an interesting journey. Invented in 1994 by Masahiro Hara for the purpose of tracking vehicle manufacturing, QR codes made their way throughout the world and were considered hot technology 10 years ago. Then they fell out of use because the app technology provided by smartphones at that time made scanning these codes awkward and clumsy. But things change, and not too soon.

Amazon has revolutionized the world of buying and selling. From providing products (and convenient perks) to customers who are registered with Amazon Prime to technological breakthroughs of delivering said products via drone technology, Amazon is always advancing, and the most recent advancements were additions and changes to its ad platform. A couple of years ago, Amazon’s place in digital advertising was strong. Today, it is beyond strong.

There is no rest for anyone in healthcare. Doctors, nurses, medical assistants, and every other healthcare professional are busy managing in the thick of the pandemic, in addition to aiding other illnesses and injuries. And as patients have many options available to them – hospitals, private practices, and urgent care centers, among others – the competition in the healthcare sector is on the rise. How can one practice stand out over another? How can patient conversion be maximized in healthcare marketing?

Do you remember “the old days” of the Internet when you had to click on URLs to be redirected to web pages with information you were seeking? Over time, as the technology behind the Internet became more sophisticated, you did not have to click on URLs as often. Today, you practically don't have to click at all. Welcome to the age of the “zero-click search.”

With the outbreak of the COVID-19 pandemic, the option to seek and provide medical help through telehealth has skyrocketed. What are some of the points that healthcare facilities should be mindful of in providing and promoting telehealth services?

To say that the COVID-19 pandemic has changed the world dramatically would be at best an understatement. Every means of interacting, communicating and making transactions has been transformed. One transformation worth noting is the increased application of artificial intelligence (AI) in banking and financial services. In fact, it may be said that this crisis has inspired AI’s emerging role in banking…

Customers have the power, so businesses must accommodate. Higher education (though we may not think of it as such) is a business. Colleges and postsecondary education schools must adapt to the needs of prospective students (read: their customers). This is especially important because of the increasing dropout rate among college students. Why do they drop out? What can schools do to curb this?

Happy Valentine’s Day! Romance is in the air, and many neighborhood businesses – from floral shops to restaurants – will turn a profit today. If you own a local business, you may very well have Valentine’s Day specials on candy, flowers, or any other romance-themed items. And the special service you provide customers can be reciprocated. How? By happy patrons who post a review online about your business.