Agency Insights

If you are a healthcare administrative professional, you know that overseeing a facility (or facilities) requires a lot of time and energy. But you must remember that healthcare – whether it is a private practice, hospital, or a chain of urgent care centers – is a business. Every business requires visibility in order to keep operating. How to accomplish this? The answer may be a pay-per-click (PPC) campaign.

Urgent care centers. They seem to be everywhere nowadays. And that’s no coincidence. These facilities have become a major force in the medical field. What urgent care facilities can provide – and which many private practices and hospitals cannot – is the capability to administer to patients quickly, efficiently, and cost-effectively – all of which determine their reputation. Now that there is competition in the urgent care industry, it’s more important than ever to ensure you hit these factors hard and with the best customer experience possible.

For brands and businesses, the Internet is a double-edged sword. Yes, awareness of what goods and services are available to prospective customers is far-reaching. But then there is the reality of customer feedback – reviews. And out of every professional field, the importance of Google reviews for the healthcare industry are magnified many times over in contrast to other professions.

The landing page. It’s an introduction – and not just to the website of a brand or business. For any enterprise with an online presence, a landing page is a combination of calling card, résumé, print ad, radio spot, and television commercial. It’s an online first impression. And there’s only one chance to make a good first impression. What first impression is the landing page for your website making on the user experience?

It’s amazing what online marketing and advertising has brought to brands and businesses in getting the word out about their products or services. A strong and easy-to-maneuver website complemented by one or more social media pages can bring visibility to a brand or business like never before. But with all these advantages come disadvantages – which include many questions. One question worthy of review is: “Should you use SEO or PPC (or both) to attract traffic to your business?”

Have you ever heard the saying: “Less is more”? It’s less a belief and more of a practice because making a great impression with only the basics is a reality. Google has proven its belief in the “less is more” approach through Google My Business, a service which presents verified users with clear and basic information when conducting a search for a particular business. And this service will soon be getting better through a feature called “short names.”

It was observed last year that Pinterest had achieved “unicorn status.” This meant the startup company, exclusively devoted to images on every possible topic, was worth more than one billion dollars. That was in September of 2018. When the platform went public in mid-April, its fortunes reached heights beyond belief. And brands advertising via social media must sit up and take notice.

Ah, Facebook. Great but frustrating. Great because it can connect others in ways that go leaps and bounds beyond the “six degrees of separation” theory. Frustrating because it has been subject to much controversy. The controversies of last year, combined with changing trends in social media, have required a change in the culture of Facebook and how it presents itself. What is this change? (Oh, incidentally, have you noticed more ads popping up as messages?)

“Pandora’s box” originated as a story in Greek mythology and over time became a term for anything which seems valuable at first but turns out to be a source of trouble. There is a new option of advertising on the horizon: “interactive voice advertising,” where listeners can essentially have a give-and-take conversation with the content they are hearing. And its testing ground will be on a well-known music streaming service – Pandora®. But if this new method of advertising takes off, there will be little troubles and only value.

Native advertising – presenting an ad within the context of specific content (and without being intrusive) – is among the most valuable and effective methods of promoting a brand’s message. But what’s going on with native advertising today? Very simply, it is expanding, and continues to do so.