Agency Blog

One of the greatest changes—and challenges—to the future of digital marketing is the banishment of third-party tracking technology, which was a heavily relied-on method for targeting ads to possible customers. As third-party data is phased out, marketers must turn to first-party data as the foundation for their strategies. And this is good. If you own a business, you may well wonder (as many others are) how you can make this transition “from third-to-first.”

With the COVID-19 pandemic, the ways in which customers browse, shop, dine, and interact and transact have changed. This meant businesses needed to change how they operated. A lot of changes mean there’s a lot to remember. One online strategy that business owners may have neglected to remember is their social media strategy. And more to the point: avoiding mistakes in their social media strategy.

Did you ever receive a notification letter pertaining to your business that was not a “thank you” card or commendation? You know—the bad kind. It may have been from the collections department of an agency about unpaid bills. Or, maybe it was a legal notice of some kind. Either way, notifications like these translate into warnings. Guess what? Google My Business (GMB) now has its own kind of warning. Find out how to avoid being warned.

Have you heard about NFTs? You're probably asking: “What are NFTs?” It is an acronym for “non-fungible tokens” which are trending like crazy in today’s news that involve the seemingly opposite sectors of blockchain technology and art collecting. Seriously. Read on for some further explanations…

Many changes brought on by the COVID-19 pandemic are obvious. Business owners changed their policies to accommodate social distancing practices and limited capacity. They also changed course by conducting meetings, trade shows, and other events via virtual platforms. And more customers changed their purchasing habits by shopping exclusively online or close to home. But what of the not-so-obvious changes in behavior that resulted from the pandemic? Like video…

Do you currently use or rely on third-party tracking technologies to target ads to potential customers? If so, prepare to change and give up these methods—now. Google is putting reforms in place that will radically alter how brands can connect to the general public. This in turn means that brands and businesses that have an online presence will need to reorganize their targeting strategies in order to survive. One course of action in giving up third-party data is to adapt to first-party data.

Everything has changed—and continues to change—because of the COVID-19 pandemic. Where business is concerned, stores and shops have either shut down or changed their methods of conducting transactions to accommodate shoppers. One resource that local shops and stores should maximize is Google My Business. If you own and operate a neighborhood business, this resource will help you stay in business.

Despite the COVID-19 pandemic, slowly, surely, everyone in every profession is testing the waters for making 2021 a better year. Recent reports indicate that influencer marketing has a newfound popularity. What can this mean for your business, and what should you be aware of?

Who in the advertising field doesn’t feel inspired by a “think-outside-the-box” campaign that becomes a major success story? You know—one that arrives out of nowhere and results in a “what was that?” reaction from everyone who witnesses it. Well, one brand pulled that feat off, and achieved a major win among this past Sunday’s Super Bowl parade of ads. This brand was Reddit—that social news/web content rating/discussion site symbolized by a smiling martian face on an orange circle.

If the year 2020 revealed anything, it was our ability to adjust and adapt to sudden changes. Because of the COVID-19 pandemic, many people had to work remotely. Businesses everywhere shut down, some permanently and others temporarily. Local businesses that managed to survive are perhaps the strongest examples of how to adjust and adapt. And much of their survival was due to digital marketing.