Agency Blog

With COVID-19 still upon us, 2020 will be remembered as among the most famous (and infamous) years in recorded history. While it’s difficult to plan for anything in this ever-changing time, we must be aware of the future, particularly where business is concerned. Today, a business’ online presence has never been more important. Were you aware that new SEO trends for Google are underway for 2021?

Do you remember “the old days” of the Internet when you had to click on URLs to be redirected to web pages with information you were seeking? Over time, as the technology behind the Internet became more sophisticated, you did not have to click on URLs as often. Today, you practically don't have to click at all. Welcome to the age of the “zero-click search.”

With the outbreak of the COVID-19 pandemic, the option to seek and provide medical help through telehealth has skyrocketed. What are some of the points that healthcare facilities should be mindful of in providing and promoting telehealth services?

To say that the COVID-19 pandemic has changed the world dramatically would be at best an understatement. Every means of interacting, communicating and making transactions has been transformed. One transformation worth noting is the increased application of artificial intelligence (AI) in banking and financial services. In fact, it may be said that this crisis has inspired AI’s emerging role in banking…

Customers have the power, so businesses must accommodate. Higher education (though we may not think of it as such) is a business. Colleges and postsecondary education schools must adapt to the needs of prospective students (read: their customers). This is especially important because of the increasing dropout rate among college students. Why do they drop out? What can schools do to curb this?

Happy Valentine’s Day! Romance is in the air, and many neighborhood businesses – from floral shops to restaurants – will turn a profit today. If you own a local business, you may very well have Valentine’s Day specials on candy, flowers, or any other romance-themed items. And the special service you provide customers can be reciprocated. How? By happy patrons who post a review online about your business.

Working remotely. First it was a novelty, not to mention a luxury. Today, remote jobs are everywhere. (And we mean everywhere.) Between advances in technology and changing trends in how businesses operate, it was only a matter of time before this trend took hold. Is your business a “remote work”-friendly operation? Or can it be?

Ah, it’s that time of year again – the holidays. Are you not feeling in the spirit? Feeling stressed? Friday the 13^th making a difference? We’re at the midpoint of the holiday season. Let’s look how to de-stress and regroup to feel better and not burned out so the rest of the holiday season will end on a high note, personally and professionally.

We tend to think of Small Business Saturday® as a day that exclusively benefits local stores, shops, restaurants, and any type of independent merchant. Yes, benefits abound on this day – and not only for small businesses, but for consumers as well. If you own a local business, keep in mind that Small Business Saturday is the date to shine. This is especially true if consumers take as much a shine to your store as what is sold. Let’s explain…

There’s a lot of truth to the expression “time flies” – especially in marketing and advertising. Rapidly advancing technology, combined with fast-changing trends in how consumers browse, shop and purchase are proof of how fast time is flying. Just think: The holiday marketing season is here. Time is of the essence. What follows are a few effective approaches to making the most of holiday and year-end advertising.