Agency Blog

Between the shaky economy and concern over how successful sales will be for the upcoming holiday season, operators of small-to-midsized businesses may feel overwhelmed, discouraged or just “not great.” If you own a local independent business, take heart. Your neighborhood consumers may be more interested in what you have to offer than you think.

The back-to-school season is practically over. The gradual buildup to the holiday shopping season will become a rush before we know it. As the economy continues to be a top-of-mind worry, compounded by lingering concerns of COVID-19, many brands and businesses wonder where they should focus their energies, resources (and budget dollars) in order to finish out the year on a strong note. Where digital marketing is concerned, here is a list of four topics to pay particular attention to…

As the month of September is associated with “back-to-school” season, we should keep in mind that there is always something new to learn—regardless of whether or not it’s in a classroom setting. Let’s say, for example, that someone wants to learn about the goods or services of a particular brand or business. An educational video would be a unique way to capture his or her attention. Learn how and why a video that has something to teach could give your brand high grades among customers.

When it comes to brand awareness, social media marketing is no longer a novelty. It’s a necessity. And while Facebook, Instagram, and TikTok may be the first platforms that come to mind when connecting brands to customers, marketers would do well to take a good look—literally—at the benefits of promotion through Pinterest, especially mobile.

The transition to Google Analytics 4 (GA4) marches on, and every industry is gearing up for the changeover that will completely be in place by next year. The financial sector is especially set to benefit from these changes; particularly GA4’s new privacy controls, which will give an added sense of security to bankers, financial advisors—and of course, their clients.

When we think of creating a video campaign, the “pre-production” stage tends to be the proverbial elephant in the room that no one wants to deal with. Like it or not, if you don’t put effort into the necessary evil that pre-production, you won’t have a very good video. Find out some basics as to why pre-production is truly necessary (and not so evil after all).

With all that is going on in the world today—the economy, political unrest, and COVID-19, among other concerns—it is easy to lose focus on planning and preparing for the future. One future happening that shouldn’t be overlooked is Google’s gradual but ultimate shift to Google Analytics 4 (or GA4 for short). Readjust your focus. Your brand’s online presence depends on it.

Have  you heard about the social media platform named BeReal? Usually, when the word “new” is attached to something, it means a cutting-edge breakthrough. That’s not the case with BeReal. Nothing slick, nothing fancy. In short, BeReal lives up to its name. And it is a platform to watch.

In the world of digital advertising, performance-based marketing is a dream come true in that any action a user makes when conducting an online search is tracked and measured in real time. In current times, with inflation rising and growing uncertainty, where is performance marketing headed, and what should you know?

There’s no denying the power of how video can tell a story. Whether that story is a feature-length production or an ad that is designed to connect a brand to its target audience, video makes clear and immediate impact. So much attention and care goes into getting the right imagery on camera, that one other component to video production can get easily overlooked: audio.