Agency Blog

Choosing a school isn’t an easy decision. Converting an admissions lead into a student is even harder. Prospective students weigh many factors when considering higher education including location, size, majors and, most of all, cost. Choosing a career path can be a lengthy process and a substantial number of schools to choose from can make the decision process even longer.

Separating your school from others isn’t an easy feat. And what if you’re not reaching prospective students?  What if you’re not answering prospective students’ questions? An integrated marketing approach helps you reach your audience and convert more leads.

So you’re unhappy with your current website and you’ve decided it’s time for a new one. You've spent months designing a beautiful site that will amaze your customers and leave all your competitors with chest pains. Surely this fresh start will boost your site traffic and ROI! But now, after a few short weeks, your site has endured an unhealthy drop in traffic. You begin to worry, but hope that your customers are just getting used to the new design. A few weeks become a few months and the next thing you know, traffic has decreased substantially and you're losing revenue.

Why has your website taken such a hit? It seems you've forgotten about the importance of Search Engine Optimization (SEO).