Agency Insights

They say a picture is worth a thousand words. When it comes to social media, a video is worth way more than that. Adding motion to posts or ads is a great way for brands to get noticed within the crowded social media feeds of their customers – which can lead to more clicks and sales. Some advertisers, however, may lack the assets or ability to produce video content for social ads, which leaves them one step behind their competition. That is, until now.

Image Source: Facebook.

It is no secret that the Instagram Stories feature has made a name for itself in recent months. With short, discoverable images and videos that disappear after 24 hours (unless added to your Instagram Story Highlights), Instagram Stories now have more than 400 million daily active users. Because of their growing popularity, Instagram Stories are now an ad placement option for brands looking to connect with consumers outside of the newsfeed. The catch? Because of the vertical nature of Instagram Stories, images and videos must be sized to a 9:16 ratio in order to fill the entirety of someone’s smart phone screen and make for an engaging user experience.

Image Source: Facebook Newsroom

Facebook recently announced that it would be introducing new security measures for the running of any political ads. This new feature requires advertisers to go through an in-depth process to confirm their identity in order to be approved to post political content. From candidate campaigns to ads that include terms relating to “political issues,” Facebook is cracking down and will now include a “paid for by” label on any of the above. So, what does this mean for advertisers? Read on to find out.

Image source: Instagram Info Center: "Welcome to IGTV"

If you’ve updated your Instagram app recently, you probably noticed a new TV icon at the top of your homepage. This new icon represents a recently released feature called “IGTV”: A place for content creators to share vertical videos of up to one hour in length. From beauty tutorials to cooking shows, this video platform may have a number of ripple effects on Instagram and other social platforms alike.

As you scroll through your Facebook feed, only a few of the many posts and ads you are served daily will likely make you stop and take notice. Have you ever given thought, however, as to why some ads catch your attention while others don’t? One approach many marketers are now taking to stand out on social media resembles that of infomercials: promoting a product in an informative way.

Spring is here, and while you may be focused on tidying up your home and office for the new season, you should consider “spring cleaning” your social pages. One great way to accomplish this is by revamping your bio. Instagram recently announced its new feature that allows you to include clickable hashtags and links to other users in your bio, which is definitely one new way to make your page stand out. Here are four additional tips to help your brand’s social profiles shine!

When it comes to social media, being creative enables you to stand out and make consumers take notice. Sometimes, however, creativity does not come easily. When you are generating content about similar topics on a constant basis, you can find yourself running out of ideas and settling for the same tactics as your competitors. If this is happening to you, consider these ways to be creative on social.

Facebook constantly makes updates and incorporates new features. One of its recent additions, the Collection ad format, is allowing advertisers to get more creative with the way they promote products or brands. With an engaging in-feed visual that takes visitors to a beautiful full-screen experience, Collection ads are gaining popularity amongst Facebook advertisers because they can help optimize performance.

Instagram recently introduced its new ‘Paid Partnership’ tag, which allows celebrities and influencers to be more transparent about their relationship with the brands they are advertising. Although this feature is currently only accessible to a select group of Instagram all-stars, it will become available to the public in the upcoming months. So, what does this change mean for brands, influencers, and Instagram users?