Agency Blog

Instagram Reels, which began just under two years ago, have taken the world by storm. People everywhere are creating engaging, entertaining videos to post. Among these people are business owners and marketers, who now have nearly limitless opportunities to showcase their brands. New features were recently introduced to Instagram Reels—courtesy of parent company, Meta—to enhance many already impressive capabilities. 

There is always something new to learn. And this week, EGC offers insights on some worthwhile books that are worth reading and that you may learn from.

When looking ahead to 2021, EGC outlined 10 key trends that were shaped from a previously challenging year. The health, social, and economic situations of 2020 forced all industries to pivot, and businesses—big and small—needed to reassess their ability to meet changed consumer patterns. Analyzing the trends and applying sound marketing strategies based on the needs of a business is key to opening new doors of opportunity. To help clients put ideas into action, EGC developed a kickSTART process.

In the episode, “EGC’s Google and Digital Analytics Training,” Jim Pasqualone, Director of Digital Growth at EGC Group, walks us through the key aspects of Google Analytics and explains how this invaluable tracking and reporting tool is critical to gauging your business.

In the episode, “Looking Ahead to 2021,” Nicole Penn, President of the EGC Group, presents an enlightening marketing strategy for businesses to plan for in 2021. This informative session outlines 10 key trends to put on your watch list for a successful year ahead.

With craft beer’s increasing popularity over the past decade, breweries have a lot more competition. As you walk through a bottle shop or beer distributor today, the sheer volume of craft beer choices are endless. In order to combat this, breweries have to stand out from their competition, and craft beer marketing branding has undergone major changes because of this. In order to grab a consumer’s attention, the craft beer design and branding has evolved to adapt. Below, we showcase some beers that EGC's Craft Beverage Division has created, the first of which served to help a landmark bay on Long Island.

Throughout history, periods of economic hardship have resulted in a surge of innovation. During the current global pandemic, we are seeing this play out in the field of artificial intelligence, and virtual and augmented reality. These areas were already in growth mode prior to 2020. With the enforcement of social distancing, the use of advanced technologies is experiencing demand from all ends of the economy.

In the episode, “Search Marketing Workshop,” we were joined by EGC’s SEO Team to explore their insights as they dived deep into the ways SEO has changed since the coronavirus pandemic.

In the episode, “Case Study of a Comeback” we were joined by Yatin Patel, Chief Executive Officer and co-founder of the hotel booking giant, Reservations.com. In an enlightening conversation, Patel chronicled his inspirational journey from pre-pandemic success in the travel industry to the crucial steps he took to rise out of the fall. It’s a survival of the fittest story you won’t want to miss.

In the episode, “New Age Storytelling,” EGC’s Rich DeSimone, Vice President of Creative, teams up with award-winning visionary and aficionado David Balfour, co-owner of LIGHTBLUE, to present some of today’s most exciting and cutting-edge engagement approaches to the new age of storytelling. Based in Dubai, UAE, LIGHTBLUE is one of the world’s hottest creative experience agencies, working on the cusp of today’s rapidly changing marketing landscape.