Agency Blog

In the episode, “Reopening Retail and Rebuilding Trust,” Bob Phibbs (aka “The Retail Doctor”)  outlines a strategic approach to reopening your doors with hope and success. This upbeat and informative session gives clear insight on key elements for a successful comeback and rebuilding trust in your retail business.

We continued our discussion on how to prepare for the return to the business world, post-COVID-19, asking questions like: What is the appropriate messaging for these times? And with changes in consumption, what are the best media options? 

Enjoy a moderated discussion about current artificial intelligence and augmented reality applications that businesses should consider testing during the pandemic.

Take a deep drive into the lessons in leadership during this unprecedented time with a panel of C-Level executives.

In this episode of EGC’s Web Series, “The Comeback: Jump-Starting Sales,” we focused on how to project and market for the turnaround with special guest, Bob Phibbs (aka “The Retail Doctor”).

As many brands and businesses weather turbulent change, EGC Group is committed to helping your business see a brighter future. In preparing for the turnaround, we launched a web series titled: “The Comeback.”

A new year is upon us, and Google has just released its “January 2020 Core Update.” While the iconic search engine rolls out hundreds of updates on a regular basis, core updates are implemented only several times a year. And, Google dutifully lets users know whatever far-reaching impact a core update might have on search results.

Copywriting in the advertising industry has drastically changed over the last few years, but with our copywriting tips, you’ll be able stay ahead of the trends and improve your copywriting today. In advertising, cutting-edge technology, combined with tastes and trends that change overnight can be overwhelming. “So much advancement; such a short time.” (Could that be a mantra for today?) This raises the question: What can you to do become a better copywriter in an industry such as advertising? The answer: Copywriting tips that take into account the new and interesting possibilities within marketing and advertising.

Generally speaking – change can be intimidating. It is natural to develop a comfort zone and then simply stay there. But in order for anything to develop and grow, change is essential – especially when it comes to ranking high in search engines. Google provided a rare glimpse into the changes they are seeing and implementing throughout their own internal sites. EGC Group is sharing a recap below, along with agency insights from Director of Search and Analytics, Evan Calafates.

To celebrate the holidays in a fun and inventive way, the creative thinkers and technologists at EGC Group got together to create an “Elf Name Generator.” We designed and coded a landing page, complete with a user-friendly interface where anyone can type in their name and have it instantly converted to their very own elf name and personality profile.