Agency Insights

Copywriting in the advertising industry has drastically changed over the last few years, but with our copywriting tips, you’ll be able stay ahead of the trends and improve your copywriting today. In advertising, cutting-edge technology, combined with tastes and trends that change overnight can be overwhelming. “So much advancement; such a short time.” (Could that be a mantra for today?) This raises the question: What can you to do become a better copywriter in an industry such as advertising? The answer: Copywriting tips that take into account the new and interesting possibilities within marketing and advertising.

Generally speaking – change can be intimidating. It is natural to develop a comfort zone and then simply stay there. But in order for anything to develop and grow, change is essential – especially when it comes to ranking high in search engines. Google provided a rare glimpse into the changes they are seeing and implementing throughout their own internal sites. EGC Group is sharing a recap below, along with agency insights from Director of Search and Analytics, Evan Calafates.

To celebrate the holidays in a fun and inventive way, the creative thinkers and technologists at EGC Group got together to create an “Elf Name Generator.” We designed and coded a landing page, complete with a user-friendly interface where anyone can type in their name and have it instantly converted to their very own elf name and personality profile.

Millennials are a very popular (and controversial) generation. When you think of that generation, what is the first feeling you get? A feeling that you aren't really sure who they are? Or that you know them all too well? (Or so you think.) The fact is that millennials – categorized as being between the ages of 18-34 – are everywhere. You either are one yourself, are friends with one, work with one, or focus your marketing on them. Believe it or not, millennials are actually the most marketed to generation and, in return, express extreme brand loyalty.