The Separation of Church and State
As the media director for EGC, I often find myself explaining the “separation of church and state” as it relates to media. Typically, media outlets draw a clear line between paid advertising and editorial. It is difficult-if not impossible-to receive added value/bonus editorial mention in most of our media partners’ vehicles (newspapers we buy print ads in, news programs on stations we buy TV spots, online news sites we buy banner ads on, etc).
This separation is done to help preserve the integrity of the news outlet, and to refrain from showing specific bias toward paid advertisers and against those that choose not to provide the outlet with advertising income. It’s a free world—anyone can pay to advertise in a media vehicle. On the other side, editorial content should be driven by the value of the story, reader/viewer interest, etc.